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  • 1. T he ow er ofp swo rd
  • 2. This is Café Latte, a busy and much lovedcoffee house in Winter Haven, Florida
  • 3. The owner Kristi makesone mean healthy cookie.
  • 4. Her problem:no one eats cookies for breakfast.
  • 5. Her problem:no one eats cookies for breakfast. l Typica ales gs mornin Cookies Coffee
  • 6. So, she added one small word.
  • 7. And now...
  • 8. And now... l Typica ales gs mornin Cookies Coffee
  • 9. No one leaves the house in the morning thinkingthey’re going to grab a cookie for breakfast.
  • 10. No one leaves the house in the morning thinkingthey’re going to grab a cookie for breakfast.Unless of course if they’re“breakfast cookies”, then thatmakes it totally OK to have acookie for breakfast.
  • 11. That is the power of words.
  • 12. That is the power of words. @jessedeeJesse Deetwitter.com/jessedeeslideshare.net/jessedee