T he    ow er ofp    swo rd
This is Café Latte, a busy and much lovedcoffee house in Winter Haven, Florida
The owner Kristi makesone mean healthy cookie.
Her problem:no one eats cookies for breakfast.
Her problem:no one eats cookies for breakfast.                               l                        Typica ales         ...
So, she added one small word.
And now...
And now...                      l               Typica ales                    gs             mornin                  Cook...
No one leaves the house in the morning thinkingthey’re going to grab a cookie for breakfast.
No one leaves the house in the morning thinkingthey’re going to grab a cookie for breakfast.Unless of course if they’re“br...
That is the power of words.
That is the power of words. @jessedeeJesse Deetwitter.com/jessedeeslideshare.net/jessedee
The Power Of Words
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The Power Of Words

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The Power Of Words

  1. 1. T he ow er ofp swo rd
  2. 2. This is Café Latte, a busy and much lovedcoffee house in Winter Haven, Florida
  3. 3. The owner Kristi makesone mean healthy cookie.
  4. 4. Her problem:no one eats cookies for breakfast.
  5. 5. Her problem:no one eats cookies for breakfast. l Typica ales gs mornin Cookies Coffee
  6. 6. So, she added one small word.
  7. 7. And now...
  8. 8. And now... l Typica ales gs mornin Cookies Coffee
  9. 9. No one leaves the house in the morning thinkingthey’re going to grab a cookie for breakfast.
  10. 10. No one leaves the house in the morning thinkingthey’re going to grab a cookie for breakfast.Unless of course if they’re“breakfast cookies”, then thatmakes it totally OK to have acookie for breakfast.
  11. 11. That is the power of words.
  12. 12. That is the power of words. @jessedeeJesse Deetwitter.com/jessedeeslideshare.net/jessedee
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