How To Get 
Publicity Out 
of a Melon Mashing Video

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How to get 
publicity out 
of a melon mashing video

How to get 
publicity out 
of a melon mashing video

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  • 1. How to get publicity out of a melon mashing video
  • 2. This is Mashable
  • 3. the top source for news in social and digital media, technology and web culture. Pageviews: 25 m illion / month
  • 4. This week they celebrated their fifth year anniversary
  • 5. Busch Gardens created a bir thday video card and attached it to a tweet to @mashable Isn’t that nice?
  • 6. The video
  • 7. Get it: Mashable / Melon Mashing
  • 8. What happened next?
  • 9. A blog post on the front page of Mashable.com
  • 10. “If Busch Gardens wa s looking to get some publicity out of the melon mashing video, then mission acco mplished. We love it when brands use social media for clever marketing campaigns. We’ve clic ked the replay button on this video too m any times not to share with th e rest of you.” - Mashable
  • 11. Results: Story shared via Twitter & Facebook Relationship with Mashable Free publicity Increased followers Cost: close to nothing
  • 12. We all have a story to tell with a limited budget
  • 13. The trick: have a story that benefits the peo ple helping yo u share it.
  • 14. What’s your melon mashing sto ry? Thanks :) @jessedee