How to get
publicity out
of a melon
mashing video
This is Mashable
the top source for news in
  social and digital media,
technology and web culture.

       Pageviews:
    25 m illion / mo...
This week they
   celebrated their
fifth year anniversary
Busch Gardens created a bir
                            thday
 video card and attached it to
                             ...
Get it:
 Mashable /
Melon Mashing
What happened next?
A blog post on the front
 page of Mashable.com
“If Busch Gardens wa    s looking to get some
  publicity out of the melon mashing video,
then mission acco   mplished. We...
Results:
     Story shared via
    Twitter & Facebook
Relationship with Mashable
      Free publicity
   Increased followe...
We  all have a
story to  tell with a
  limited  budget
The trick:
have a story that
  benefits the
 peo ple helping
  yo u share it.
What’s your melon mashing
                          sto   ry?




                       Thanks :)
                       ...
How To Get 
Publicity Out 
of a Melon Mashing Video
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How To Get 
Publicity Out 
of a Melon Mashing Video

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How to get 
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Transcript of "How To Get 
Publicity Out 
of a Melon Mashing Video"

  1. 1. How to get publicity out of a melon mashing video
  2. 2. This is Mashable
  3. 3. the top source for news in social and digital media, technology and web culture. Pageviews: 25 m illion / month
  4. 4. This week they celebrated their fifth year anniversary
  5. 5. Busch Gardens created a bir thday video card and attached it to a tweet to @mashable Isn’t that nice?
  6. 6. The video
  7. 7. Get it: Mashable / Melon Mashing
  8. 8. What happened next?
  9. 9. A blog post on the front page of Mashable.com
  10. 10. “If Busch Gardens wa s looking to get some publicity out of the melon mashing video, then mission acco mplished. We love it when brands use social media for clever marketing campaigns. We’ve clic ked the replay button on this video too m any times not to share with th e rest of you.” - Mashable
  11. 11. Results: Story shared via Twitter & Facebook Relationship with Mashable Free publicity Increased followers Cost: close to nothing
  12. 12. We all have a story to tell with a limited budget
  13. 13. The trick: have a story that benefits the peo ple helping yo u share it.
  14. 14. What’s your melon mashing sto ry? Thanks :) @jessedee

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