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10 campaigning ideas

10 campaigning ideas



Presentation by Rachel Collinson of Engaging Networks at 2013 eCampaigning Forum.

Presentation by Rachel Collinson of Engaging Networks at 2013 eCampaigning Forum.



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  • Website that gathers 1,000s of webcam feeds together in protest. Add your webcam feed to the site for mass sit-in at particular time.
  • Online game to break out of Guantanamo. (could be based on breakout game? Or more Tomb Raider?) Peppered with facts about the prison.
  • Create a smartphone top trumps game of developing countries vs developed countries. Somebody with a hand full of developing countries is unlikely to win the game. The game could explain why as users play. Demonstrate the unfairness of trade rules etc.
  • Twitter-style page where people can update the site with vague promises / statements by politicians and leaders. Could be useful around election time.
  • Environmental campaign - user can create a 'postcard from hell' using a classic tourist scene and adding severe environmental problems to it, then send to a friend. Examples:  Houses of Parliament under water Palm trees on Sunset strip withered/dried up Eiffel tower melted Taj Mahal has no water surrounding it / dead fish floating on water Smog around Leaning Tower of Pisa
  • A social networking application or website widget where you can add a catflap to your blog, homepage or social networking profile. Occasionally a cat comes through it and demands to be fed / stroked. If your friends add the cat, she visits their pages too, and you can see who has petted or fed her. Could work as an animal charity supporter acquisition campaign.
  • Facebook or website game. Play Guess Who with your friends, leaders and politicians as characters that can be guessed. So players could ask questions like: “Has this person supported or opposed the privatisation of the NHS?” (or whatever campaign)
  • Can we take the online, offline? Let’s test. Activists could sign up to receive a pack of personalised cards that they can hand to friends to prompt them to join in the campaign. Use the Moocards API and Facebook Connect to grab and print pictures of the person’s friends on the cards. Get them delivered to their home address. See if we can get the campaign to spread.
  • Spoof of ‘Compare the Meerkat’. Use Tesco's API to display a product, show the price paid for it here as a percentage of disposable income per day, and compare that to Zimbabwe for example.
  • Royal Society for the Prevention of Cruel Weather - climate change campaign which plays on people's love of complaining about the weather.

10 campaigning ideas 10 campaigning ideas Presentation Transcript

  • 10 Campaigning IdeasRachel Collinson, Director of Knowledge Sharing & Innovation March, 2013
  • Webcam sit-in protest
  • Guantanamobreakout
  • Top trumps for the South
  • VagueryWhen it comes toEurope, it is not aboutleft or right, but thefuture and the past,and even strength orweakness…
  • Postcards from hell
  • Catflap
  • Guess who?
  • Countering slacktivism
  • Compare the kumquat
  • Cheeky additional idea #11:Email course: From Liker to Donor:hidden ways to fundraise using socialmedia.Email rachel@engagingnetworks.net to join for free!