building your list on cheapwith facebook ads
Contextnumbers before the #savethearctic shopwindow and now● 9 000 -> 32 000 facebook fans● 28 000 -> 110 000 emailsPrevio...
Finding the "Golden Goose""HQpost" - casual iPhone photo of Paula at hungarian Shell headquarters,posted on July 31st
this one post made17 000 direct signups
reached morethan half of ALLhungarian FBusers -> over 2million people
Stats● 2 840 eur on a single sponsored story ad● click-optimized CPM bidding● social reach: 2 580 000● month-average CTR: ...
Stats● 1 800 eur on the post promotion● reach 1 354 000● 33 000 click to the landing page from fb● cost-per-signup: 0.08-0...
Learnings &takeaways● treat the important posts as landing pages● proper link and conversion tracking is a must● sponsored...
Thank you!tomas.kovacs@greenpeace.org
Build your list cheaply with facebook ads
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Build your list cheaply with facebook ads

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Presentation at 2013 eCampaigning Forum by Tomas Kovacs of Greenpeace Hungary.

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Build your list cheaply with facebook ads

  1. 1. building your list on cheapwith facebook ads
  2. 2. Contextnumbers before the #savethearctic shopwindow and now● 9 000 -> 32 000 facebook fans● 28 000 -> 110 000 emailsPrevious online actions ● iCoal: 2 500 signups, 1 000 new ● Almasfuzito (local campaign): 2 800 signupsHungary stats● population: 10 m● internet users: 6,5 m● facebook users: 4 m
  3. 3. Finding the "Golden Goose""HQpost" - casual iPhone photo of Paula at hungarian Shell headquarters,posted on July 31st
  4. 4. this one post made17 000 direct signups
  5. 5. reached morethan half of ALLhungarian FBusers -> over 2million people
  6. 6. Stats● 2 840 eur on a single sponsored story ad● click-optimized CPM bidding● social reach: 2 580 000● month-average CTR: 0.565%● month-average CPC: 0.027 eur● 106 468 clicks on post● 41 885 FB actions on post● 27 768 clicktroughs to the petition site● cost-per-signup: 0.16-0.22 (with-without the signups via subsequent tell-a-friend/share)
  7. 7. Stats● 1 800 eur on the post promotion● reach 1 354 000● 33 000 click to the landing page from fb● cost-per-signup: 0.08-0.10 eur
  8. 8. Learnings &takeaways● treat the important posts as landing pages● proper link and conversion tracking is a must● sponsored stories and post promotions work so far● promoting an already successful post seems to be the best for reaching new people
  9. 9. Thank you!tomas.kovacs@greenpeace.org

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