Greenpeace tuna campaign - Jamie Woolley

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Jamie Woolley of Greenpeace UK talks to the eCampaigning Forum 2011 about how they revived their tuna campaign.

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Greenpeace tuna campaign - Jamie Woolley

  1. 1. How to revive an old campaign* * and shamelessly exploit a major media opportunity [email_address] @shrinkydinky
  2. 12. <ul><li>Friday, 2.05pm </li></ul>
  3. 13. <ul><li>Friday, 2.06pm </li></ul>
  4. 21. <ul><li>Tuna fish today, soylent green tomorrow          Teofan Tomescu </li></ul><ul><li>There are not plenty of other fish in the sea - Princes is making sure of that          Michael Reynolds </li></ul><ul><li>Mmm, tastes like large scale slaughter!          Heather Kennedy </li></ul><ul><li>There are plenty more fish in the sea. Probably          James Atkinson </li></ul><ul><li>Entire species we'll destroy, so you can enjoy          Trudi Hayden </li></ul><ul><li>Princes: care for no-fin          Rosie Gibbs </li></ul>
  5. 23. 1000 emails per hour (between 10am and 5pm) 8000 emails per day 160,000 supporters = four weeks

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