The Platform for Social Action(Hello, Oxford!)<br />
OUR VISION<br />The platform for social action<br />Anyone, anywhere, anytime can start a campaign<br />What Amazon is for...
Our team<br /><ul><li>39 Full-time staff, up from 5 a year ago (and hiring!)
Offices in San Francisco and Washington DC (and London & Israel?)</li></li></ul><li>The numbers<br />The Last 30 Days  <br...
2,000,000 Actions Taken
3,500,000 Unique Visitors</li></li></ul><li>CHANGE.ORG COMMUNITY<br />Peer-to-Peer Distribution<br />100% Issue Driven<br ...
even better than the real thing<br />
Action Platform<br />Most powerful free petition/campaign tool on the web<br />Each month: more than 1,000 new petitions a...
What Change Organisers Do<br />My name is Weldon, and I’m here to help you win.<br />
Theory of Campaigns<br />Look at one pixel of the big picture.<br />Photo:  The Humanitarian and Development Partnership <...
Theory of Campaigns<br />Pick the pixel you’re going to change.<br />Photo:  The Humanitarian and Development Partnership ...
Theory in Practice<br />Big Picture: Prejudice against the LGBT community in Africa<br />Pixel: legal persecution<br />Pix...
Theory in Practice<br />Big Picture: Prejudice against the LGBT community in Africa<br />Pixel: legal persecution<br />Pix...
We win campaigns<br />Fighting “corrective rape” in South Africa<br />
Theory in Practice<br />Big Picture: Poor treatment of low paid workers in food services.<br />Pixel: No insurance coverag...
Theory in Practice<br />Big Picture: Poor treatment of low paid workers in food services.<br />Pixel: No insurance coverag...
We win campaigns<br />Ending a dangerous marketing campaign<br />
Theory in Practice<br />Big Picture: Prejudice against immigrants in the United States.<br />Pixel: Racist and bigoted pol...
Theory in Practice<br />Big Picture: Prejudice against immigrants in the United States.<br />Pixel: Racist and bigoted pol...
We win campaigns<br />Justice for a wrongly arrested student<br />
Winning is just the start<br />Once you’ve changed that one pixel….You’ll want to do more.<br />
The model<br />
For Every Cause…<br />Parntership Director to work with nonprofit organisations<br />Editor to manage/create/push content ...
Cost Effective Recruitment<br />100% Unique Names guaranteed – suppression list run for free<br />Highest Qualitynames in ...
Process<br />Develop petition creative – in-house campaign and email experts (as much or as little help as you require)<br...
Benefits of Paid CPA<br /> Weekly delivery of new supporter names increases base<br /> Expanded reach – action network inc...
AND WHILE YOU’RE AT IT…<br />Strengthen your Brand with Change.org<br />Raise Public Awareness and support for your issue<...
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Change.org Some case studies

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Weldon Kennedy and Zachary present a number of activism case studies from change.org to the 2011 eCampaigning Forum.

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Change.org Some case studies

  1. 1. The Platform for Social Action(Hello, Oxford!)<br />
  2. 2. OUR VISION<br />The platform for social action<br />Anyone, anywhere, anytime can start a campaign<br />What Amazon is for books, or Ebay for Commerce, or Facebook for connecting Friends<br />
  3. 3. Our team<br /><ul><li>39 Full-time staff, up from 5 a year ago (and hiring!)
  4. 4. Offices in San Francisco and Washington DC (and London & Israel?)</li></li></ul><li>The numbers<br />The Last 30 Days <br /><ul><li>285,000 New Members
  5. 5. 2,000,000 Actions Taken
  6. 6. 3,500,000 Unique Visitors</li></li></ul><li>CHANGE.ORG COMMUNITY<br />Peer-to-Peer Distribution<br />100% Issue Driven<br />People that take Action<br />
  7. 7. even better than the real thing<br />
  8. 8. Action Platform<br />Most powerful free petition/campaign tool on the web<br />Each month: more than 1,000 new petitions and around 2m signatures<br />Social media integration and peer-to-peer spread<br />
  9. 9. What Change Organisers Do<br />My name is Weldon, and I’m here to help you win.<br />
  10. 10. Theory of Campaigns<br />Look at one pixel of the big picture.<br />Photo: The Humanitarian and Development Partnership <br />Team in the Central African Republic <br />
  11. 11. Theory of Campaigns<br />Pick the pixel you’re going to change.<br />Photo: The Humanitarian and Development Partnership <br />Team in the Central African Republic <br />
  12. 12. Theory in Practice<br />Big Picture: Prejudice against the LGBT community in Africa<br />Pixel: legal persecution<br />Pixel: sexual violence and rape<br />Pixel: marriage legal in South Africa, but no other African countries<br />Pixel: bigoted politicians<br />
  13. 13. Theory in Practice<br />Big Picture: Prejudice against the LGBT community in Africa<br />Pixel: legal persecution<br />Pixel: sexual violence and rape<br />Pixel: marriage legal in South Africa, but no other African countries<br />Pixel: bigoted politicians<br />
  14. 14. We win campaigns<br />Fighting “corrective rape” in South Africa<br />
  15. 15. Theory in Practice<br />Big Picture: Poor treatment of low paid workers in food services.<br />Pixel: No insurance coverage<br />Pixel: Paid minimum, not living, wage<br />Pixel: Unreasonable demands on employee performance<br />Pixel: Low job security<br />
  16. 16. Theory in Practice<br />Big Picture: Poor treatment of low paid workers in food services.<br />Pixel: No insurance coverage<br />Pixel: Paid minimum, not living, wage<br />Pixel: Unreasonable demands on employee performance<br />Pixel: Low job security<br />
  17. 17. We win campaigns<br />Ending a dangerous marketing campaign<br />
  18. 18. Theory in Practice<br />Big Picture: Prejudice against immigrants in the United States.<br />Pixel: Racist and bigoted politicians <br />Pixel: Harmful rhetoric in the media<br />Pixel: Racial profiling by law enforcement<br />Pixel: Restricted job opportunities<br />
  19. 19. Theory in Practice<br />Big Picture: Prejudice against immigrants in the United States.<br />Pixel: Racist and bigoted politicians <br />Pixel: Harmful rhetoric in the media<br />Pixel: Racial profiling by law enforcement<br />Pixel: Restricted job opportunities<br />
  20. 20. We win campaigns<br />Justice for a wrongly arrested student<br />
  21. 21. Winning is just the start<br />Once you’ve changed that one pixel….You’ll want to do more.<br />
  22. 22. The model<br />
  23. 23. For Every Cause…<br />Parntership Director to work with nonprofit organisations<br />Editor to manage/create/push content & campaigns<br />Organiser to support and win local actions<br />Campaign strategist<br />
  24. 24. Cost Effective Recruitment<br />100% Unique Names guaranteed – suppression list run for free<br />Highest Qualitynames in the market<br />Stay on Budget – NO EXTRA COSTS<br />Amazing Technology Team<br />
  25. 25. Process<br />Develop petition creative – in-house campaign and email experts (as much or as little help as you require)<br />Wide distribution -- targeted email blast; campaign featured across change.org distribution network<br /> Signed petitions generate letters to targets (if wanted)—option to join email list of sponsor organization<br />
  26. 26. Benefits of Paid CPA<br /> Weekly delivery of new supporter names increases base<br /> Expanded reach – action network includes 15 million and growing<br /> Quantifiable guaranteed investment – no surprises<br />
  27. 27. AND WHILE YOU’RE AT IT…<br />Strengthen your Brand with Change.org<br />Raise Public Awareness and support for your issue<br />Leverage the News Cycle <br />Make real-time Progress on your cause<br />
  28. 28. Questions?<br />Zachary Dominitz<br />Director of Partnerships<br />zachary@change.org<br />Weldon Kennedy<br />Director of Organising:<br />Human Rights<br />weldon@change.org<br />@weldonwk<br />
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