Your SlideShare is downloading. ×
4c campaigner to donor conversion AO community conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

4c campaigner to donor conversion AO community conference

691
views

Published on

Studies have shown that many donors appreciate opportunities to engage with advocacy campaigns, while campaigners are an excellent pool of potential donors. Organisations often set out strategies to …

Studies have shown that many donors appreciate opportunities to engage with advocacy campaigns, while campaigners are an excellent pool of potential donors. Organisations often set out strategies to specifically grow their number of ‘donor activists’. Jonathan Siddons, of sponsor agency PublicZone will look at some of the key elements of such a strategy. The session will also review a number of tools in the Advocacy Online platform that help groups to segment supporter data, customise supporter communication, and benchmark the success of conversion campaigns.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
691
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Safe kids USA
  • Freecycle
  • The right campaign - Airplot
  • Transcript

    • 1. Jonathan Simmons, Public Zone ‘ Moving them around the house’ The rise of The Supporter
    • 2. The rise of the supporter
    • 3. The web has empowered people
    • 4. Volunteers Campaigners Donors Marketeers love segmentation
    • 5. Building silos People are communicated with based on their initial action? Donors Campaigners Volunteers
    • 6. The sweet spot Donors Volunteers Campaigners
    • 7. In 2008 NSPCC moved campaigner management from public affairs to to fundraising team, creating a significant increase in fundraising In Greenpeace UK’s Palm Oil campaign over 10% of existing online activists agreed to set up a direct debit – compared with 5% of people signed up offline (signed up by volunteers during street campaigning on Nestle) A 2009 American study showed people who had previously supported an organisation online were 7 times more likely to give - National Bureau of Economic Research Advocacy Online’s 2009 e-campaigning review estimated over half of the organisations questioned had databases with 40% of people inactive and only 9% had a strategy for reactivating them Success
    • 8. Provide David with the tools
    • 9. A lot of potential supporters
    • 10. Find the willing
    • 11. 1. Ask them
    • 12. They raised £150,000 + by asking John Worth Ariane Sherine
    • 13. 2. CRM CRM CRM
    • 14. 3. Analytics – But not just this!
    • 15. 3. Use your analytics
    • 16. Success Integration of CRM and analytics + ? = Turning campaigners, donors, etc, into supporters
    • 17. You need the content
    • 18. You need the content
    • 19. 8. Reward people Individuals will work for you if you give them the right content at the right time, with the right tools

    ×