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3b Introduction to netdonor AO community conference
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3b Introduction to netdonor AO community conference

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  • 1. Creating a netdonor page Kathryn Busby The Equality Trust
  • 2. The Equality Trust The Equality Trust campaigns to reduce the UK income gap Established in 2009 to coincide with publication of The Spirit Level by Richard Wilkinson & Kate Pickett The book shows that more equal societies have better health, wellbeing & social cohesion
  • 3. TET & netdonor We use netdonor to receive credit & debit card donations It is integrated with our website & e-activist campaign actions We plan to set up paperless direct debits with netdonor
  • 4. Payment gateways RSM – credit / debit card donations, paperless direct debit, brand new... RBS Worldpay – single & recurring gifts for debit / credit card, best for global transactions IATS – limited to single gifts on debit / credit cards
  • 5. Using the test mode Use the test mode to ensure everything is working properly Advocacy Online can provide dummy credit card details for testing donations
  • 6. Building & designing a page Creating a netdonor page is very similar to creating an e-activist action... 1. Build the components 2. Design the page 3. Make it live
  • 7. Tracking where donors come from Add tracking values to the end of your web links... ...and find out where your donors are coming from
  • 8. Dynamic forms Hide & display fields for different types of card ie. Solo card payments require issue number Some fields will be invisible & only appear when needed
  • 9. After the donation.... Direct donors straight into a campaign action after they've made their payment The form will be automatically populated with their details
  • 10. Exporting data & reporting Choose user, transactional or hybrid data to export Export as xls or csv files Monitor tracking codes

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