Macy’s I N C
Fall 2010
Jessica Corey
Target Customer
• Age 30-45 years old
• Mother
• Has a job/career
• Independent
• Likes to wear current trends
INC International Concepts is Macy’s private label
brand. It is fresh, off-the-runway affordable sportswear
for women. The...
Top Competitors
• Dillard’s
• JCPenney
• Saks Fifth Avenue
• Ann Taylor
What’s On the Floor Now
FitandFlarePant
HoundstoothCoat
PrintedShirtdress
LongSleevePrintedV-Neck
PencilSkirt
SleevelessRo...
Ice Age Fall 2010
Colour Palette
Prehistoric Pink Ice Blue Camel Black Bear
Mint Mammoth Glacial Grey Winter White
Ice Age Fall 2010
Style: 1010
Description:
Herringbone Zippered Jacket
Fabrication:
Herringbone
Fabric content: 50% Polyester/
48% Acrylic/2...
Style: 1020
Description: Long Sleeve Printed Top
Fabrication: Stretch Cotton
Fabric content: 99% Cotton/1% Spandex
Availab...
Style: 1030
Description: Herringbone Classic Pant
Fabrication: Herringbone
Fabric content:
60% Polyester/38% Acrylic/2% Sp...
Style: 1040
Description:
Long Sleeve Top w/Bow
Fabrication: Jersey Knit
Fabric content:
99% Cotton/ 1% Spandex
Available c...
Ice Age Fall 2010
Style : 1050
Description:
Mock Wrap Tulip Skirt
Fabrication:
Flannel, Herringbone
Fabric content:
Flanne...
Style: 1060
Description:
Asymmetrical A-line Bow Dress
Fabrication: Poly Crepe
Fabric content: 100% Polyester
Available co...
Style: 1070
Description:
Ruffled Sleeveless Blouse
Fabrication:
Stretch Poplin
Fabric content:
95% Cotton/5% Spandex
Avail...
Style : 1080
Description :
Belted V-neck Dress
Fabrication:
Herringbone
Fabric content:
60% Polyester/38% Acrylic/2% Spand...
Style : 1090
Description :
Classic Button Cardigan
Fabrication:
Jersey Knit
Fabric content:
99% Cotton/1% Spandex
Availabl...
Style: 10100
Description:
Classic Wide Leg Trouser
Fabrication: Poly Crepe
Fabric content: 100% Polyester
Available colors...
Ticket and Labeling Guide
Main Label:
Black with White Stitching
Sewn at Neck Seam at center
back neck
Price Ticket:
Inclu...
Ticket and Labeling Guide
Main Label:
Black with White Stitching
Sewn at Neck Seam at center
back neck
Price Ticket: Inclu...
Ticket and Labeling Guide
Main Label:
Black with White Stitching
Placed just below waistband at
center back
Care Instructi...
Ice Age Fall 2010
Color Combo 1:
Mint
Ice Blue
Color Combo 2:
Camel
Mammoth
Print Pitch Sheet
Ice Age Fall 2010
Overview
In store date: August 12, 2010
Number of Stores (U.S.): 760
Number of Silhouettes: 10 total
Tops 5
Bottoms 3
Dres...
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Macy\’s INC Fall 2010 Collection

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Final project from my computer aided product development course.

Published in: Sports, Business
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Macy\’s INC Fall 2010 Collection

  1. 1. Macy’s I N C Fall 2010 Jessica Corey
  2. 2. Target Customer • Age 30-45 years old • Mother • Has a job/career • Independent • Likes to wear current trends
  3. 3. INC International Concepts is Macy’s private label brand. It is fresh, off-the-runway affordable sportswear for women. The merchandise adds flavor and edginess to a woman’s wardrobe. Products range from women’s and men’s apparel and women’s shoes. INC is sold through Macy’s Department stores as well as macys.com • Number of retail stores in US: 760 • Including Guam and Puerto Rico
  4. 4. Top Competitors • Dillard’s • JCPenney • Saks Fifth Avenue • Ann Taylor
  5. 5. What’s On the Floor Now FitandFlarePant HoundstoothCoat PrintedShirtdress LongSleevePrintedV-Neck PencilSkirt SleevelessRomper
  6. 6. Ice Age Fall 2010
  7. 7. Colour Palette Prehistoric Pink Ice Blue Camel Black Bear Mint Mammoth Glacial Grey Winter White Ice Age Fall 2010
  8. 8. Style: 1010 Description: Herringbone Zippered Jacket Fabrication: Herringbone Fabric content: 50% Polyester/ 48% Acrylic/2% Spandex Lining: 100% Polyester Available colors: Black Bear, Mammoth Retail price: $118.00 Ice Age Fall 2010 Inspiration Proenza Schouler
  9. 9. Style: 1020 Description: Long Sleeve Printed Top Fabrication: Stretch Cotton Fabric content: 99% Cotton/1% Spandex Available colors: Mint/Ice Blue, Camel/Mammoth Retail price : $39.00 Ice Age Fall 2010 Inspiration Mila Schon
  10. 10. Style: 1030 Description: Herringbone Classic Pant Fabrication: Herringbone Fabric content: 60% Polyester/38% Acrylic/2% Spandex Available colors: Black Bear, Mammoth Retail price: $69.00 Ice Age Fall 2010 Inspiration Michael Kors
  11. 11. Style: 1040 Description: Long Sleeve Top w/Bow Fabrication: Jersey Knit Fabric content: 99% Cotton/ 1% Spandex Available colors: Prehistoric Pink/Glacial Grey, Camel/Ice Blue, Mint/Black Bear Retail price: $39.00 Inspiration Balmain
  12. 12. Ice Age Fall 2010 Style : 1050 Description: Mock Wrap Tulip Skirt Fabrication: Flannel, Herringbone Fabric content: Flannel: 40% Wool/55% Polyester Herringbone: 60% Polyester/ 38% Rayon/2% Spandex Available colors: Black Bear, Glacial Grey, Camel, Mammoth Retail price: $59.00 Inspiration Yves Saint Laurent
  13. 13. Style: 1060 Description: Asymmetrical A-line Bow Dress Fabrication: Poly Crepe Fabric content: 100% Polyester Available colors: Black Bear/ Winter White, Ice Blue/Glacial Grey Retail price: $99.00 Ice Age Fall 2010 Inspiration Ralph Rucci
  14. 14. Style: 1070 Description: Ruffled Sleeveless Blouse Fabrication: Stretch Poplin Fabric content: 95% Cotton/5% Spandex Available colors: Glacial Grey, Winter White, Prehistoric Pink Retail price: $39.00 Ice Age Fall 2010 Inspiration BCBG Max Azria
  15. 15. Style : 1080 Description : Belted V-neck Dress Fabrication: Herringbone Fabric content: 60% Polyester/38% Acrylic/2% Spandex Lining: 100% Polyester Available colors: Black Bear, Mammoth Retail price : $99.00 Ice Age Fall 2010 Inspiration Michael Kors
  16. 16. Style : 1090 Description : Classic Button Cardigan Fabrication: Jersey Knit Fabric content: 99% Cotton/1% Spandex Available colors: Ice Blue, Black Bear Retail price : $49.00 Ice Age Fall 2010 Inspiration Christopher Kane
  17. 17. Style: 10100 Description: Classic Wide Leg Trouser Fabrication: Poly Crepe Fabric content: 100% Polyester Available colors: Glacial Grey, Black Bear, Camel Retail price: $69.00 Ice Age Fall 2010 Inspiration Stella McCartney
  18. 18. Ticket and Labeling Guide Main Label: Black with White Stitching Sewn at Neck Seam at center back neck Price Ticket: Includes Price and SKU Ticket is attached to the care label by a sweftac Care Instructions: Fabrication and size on front side Care label is on reverse side, sewn at bottom edge on main label at center back neck Ice Age Fall 2010
  19. 19. Ticket and Labeling Guide Main Label: Black with White Stitching Sewn at Neck Seam at center back neck Price Ticket: Includes Price and SKU Ticket is attached to the left side seam on the left sleeve by a sweftac Care Instructions: Fabrication and size on front side Care label is on reverse side, sewn at bottom edge on main label at center back neck Ice Age Fall 2010
  20. 20. Ticket and Labeling Guide Main Label: Black with White Stitching Placed just below waistband at center back Care Instructions: Fabrication and size on front side Care label is on reverse side, sewn at bottom edge on main label at center neck Price Ticket: Includes Price and SKU Ticket is attached to the inside seam above left pocket by a sweftac Ice Age Fall 2010
  21. 21. Ice Age Fall 2010
  22. 22. Color Combo 1: Mint Ice Blue Color Combo 2: Camel Mammoth Print Pitch Sheet Ice Age Fall 2010
  23. 23. Overview In store date: August 12, 2010 Number of Stores (U.S.): 760 Number of Silhouettes: 10 total Tops 5 Bottoms 3 Dresses 2 Total quantity to be ordered: 1,206,880 pieces Total retail value: $86,156,640 Ice Age Fall 2010

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