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Limited Brands Internship Final Project

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Interviewed 20 18-24 females and had them try three floral fragrance sample and complete market surveys.

Interviewed 20 18-24 females and had them try three floral fragrance sample and complete market surveys.

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    Limited Brands Internship Final Project Limited Brands Internship Final Project Presentation Transcript

    • Jessica Corey Product and Fragrance Development Intern, Beauty Avenues August 18, 2010 Forever Young: A Glance at the 18-24 Age Group
    • Contents
      • 18-24 Age Group Demographics
      • Trends
        • Fashion
        • Beauty
        • Exotic Ingredients
      • Fragrance Panel Results
      • Recommendations
    • 18-24 Demographics
      • Female
      • Generation Y
      • Graduated high school, attending college, or has an entry level job
      • Technologically advanced (computers, mobile phones, social networking sites)
      • Follows trends
      • Sociable
    • Trends: Individualism
      • Focusing on yourself
      • Individual expression
      • Feeling free to do anything you want
      • Driven to be successful
      • Seeking luxury
      • Customized Products
    • Fashion Urban Warrior Fur, Tailored Jackets Conservative Glamour Classic, Clean Lines Bohemian Rhapsody Flowy, Finished Looks
    • Beauty Hair Functional, Pulled Back Fragrance Modernizing Chypres Makeup Sophisticated, Pop of Color on Lips
    • Exotic Ingredients
      • Cloudberries
      • Fruit
      • Northern Hemisphere
      • Used in:
        • Drinks
        • Jams
        • Tarts
      • Sea Sandwort
      • Plant
      • Western Isles
      • Sour
      • Used in:
        • Fermenting foods
        • As a potherb
        • Grounded in flour
      • Thuja Cones
      • Tree
      • North America
      • Aromatic
      • Contains Vitamin C
      • Used in teas
    • Fragrance Panel 18-24
      • Distributed 3 different floral fragrance samples to 19 panelists
      • 15 responded
      • Analyzed info through:
        • Lifestyle questions survey
        • Fragrance sample surveys
    • Fragrances that the Panelists are Currently Wearing
    • How Important Fragrance is to the Panelists
    • Where they Purchase their Fragrances from
    • On a scale from 1 to 5, what factors influence your fragrance purchase the most? 5 being the most influential and 1 being the least influential.
    • Given the budget you currently have, how do you allocate your spending? Make sure the total adds to 100%.
    • If you had unlimited funds how would you spend it? Make sure the total adds to 100%.
    • Fragrance Sample Delicate Petals Panelists Overall Reaction to Fragrance
      • Firmenich @ 12%
      • Top: Blue Violet Leaves, Juicy Mandarin, Blue Aldehyde
      • Mid: Delicate Jasmine, Honeysuckle, Cyclamen
      • Dry: White Musk, Vanilla Orchid, Blonde Woods
    • Overall Strength/Top 5 Words or Phrases to Describe the Fragrance
      • Fresh/Clean
      • Floral
      • Musky
      • Different/Unique
      • Citrus
    • Would you wear Delicate Petals? 33.3% 67.6% If yes, then on what occasion would you wear it?
      • If no, why?
      • Smells like cleaning products
      • Old, dry, too floral
      • Too woody and musky
    • Fragrance Sample Hedonism Hijacking Panelists Overall Reaction to Fragrance
      • Symrise @ 12%
      • Top: Peach and Strawberry "Aldehydes", Buchu leaf, Black Pepper
      • Mid: Peony, Violet, Rose
      • Dry: Blonde Woods, Musks, Tonka Bean, Vanilla Bean
    • Overall Strength/Top 5 Words or Phrases to Describe the Fragrance
      • Powdery
      • Musky
      • Old fashioned
      • Fresh/Clean
      • Everyday
    • Would you wear Hedonism Hijacking? If yes, then on what occasion would you wear it?
      • If no, why?
      • Reminds me of something my grandmother would wear
      • Smells like rubbing alcohol
      • Too floral
    • Fragrance Sample Pretty Petals Panelists Overall Reaction to Fragrance
      • IFF @ 12%
      • Top: Sparkling Grapefruit, Wild Strawberries, Juicy Plum, Crunchy Apple
      • Mid: Buttercup, Gardenia, Jasmine Petals
      • Dry: Warm Musks, Cedarwood, Sandalwood, Cashmeran, Fluffy Meringue
    • Overall Strength/Top 5 Words or Phrases to Describe the Fragrance
      • Feminine
      • Wearable
      • Floral
      • Fresh/Clean
      • Youthful
    • Would you wear Pretty Petals? If yes, then on what occasion would you wear it?
      • If no, why?
      • Too light
      • Too watery floral, not unique enough/no pop
      • Liked the scent, did not last long on skin
    • Recommendations
      • Develop a Green-Floral Fragrance
      • Benchmark: Marc Jacobs Daisy
      • Launch Date: Mid Summer
      • 2011 or Spring 2012
      • Create nature-inspired
      • bottle/packaging
      • Market fragrance as having
      • sustainable packaging
      • (go green movement)
    • Sources
      • WGSN
      • Fashion Snoops
      • Harper’s Bazaar
      • Survey Monkey
      • Symrise Megatrends
      • Encyclopedia Britannica
    • Thank You!