Britney Spears-Toxic analysis


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Britney Spears-Toxic analysis

  2. 2. Toxic is a high tempo track dance track which Britney uses to dance to. This fits with the genre and the beat of the music. Britney also has this fast paced song to match what may be going on in her head, such as drug thoughts. MUSIC
  3. 3. The lyrics show that Britney has grown up into an adult by using sexual references and hints of possible drug use within her lyrics. Britney was previously part of Disney, and this song shows her becoming a woman. She was 21 at the time, which is the start of her adult life and she is showing she is ready for the grown up world. Britney's fan base would be moving into their teen years and that they could be possibly experimenting with new things. “I need a hit” and “Too high, can‟t come down”, quotes from the song indicate that she has been taking drugs and that the teenagers that listen may find this appealing as they could be experimenting with drugs. LYRICS
  4. 4. As this is a pop song, there is a lot of movement and dancing in the video. Britney is famous for her dancing so movements such as raising her leg over the laser trap emphasise her talent and satisfy her fans. She also uses her dance moves to show off her age and growing up. She regularly „bumps and grinds‟ on men to show off her sexuality to her fans. She also shows this through her costumes and her image. The air hostess outfit is more sexualised (like in her „Baby‟ video and her school uniform) and it also shows that she has a job, which shows signs of growing up. As Britney is not famous for her singing voice, she has to rely on her sex appeal by wearing revealing costumes such as the near naked body suit, show air hostess dress and the black costume at the end showing of her midriff. The main theme for her videos, is wanting freedom. The opening shot of 2 birds flying is a symbol to escape and how Britney wants to be free. This relates to her image that she has now created for herself and this lead to her breakdown with having to maintain her image. GENRE/MISE EN SCENE
  5. 5. The camera focuses on sexualising Britney by focussing on her body such as her legs, bum and midriff. There are also uses of long shots to show off her dancing. This is important as it is what she is famous for and also the genre of the music. The mid shots of her, have no action in the background to keep the focus and camera on her and what she is doing. CAMERAWORK
  6. 6. Rapid editing is used in the video to mirror the tempo of the music. Toxic shares these genre conventions with other pop videos to have fast paced editing with the beat. EDITING
  7. 7. The Holly Valence video for „Kiss Kiss‟ could be a possible inspiration for the near nude suit that Britney wears in the video. There was also a TV program called „Alias‟, which was very popular in 2003 about spy's and Britney acts as a spy in her video when wearing the black costume. Also the change of her costumes can show dressing up in disguise. The cover of the first series is similar to the red haired costume that Britney had in the video. This could be an influence for the Toxic video. INTERTEXTUALITY
  8. 8. The narrative of Toxic adheres to Steve Archer‟s definition of a music video. There are elements of performance so that Britney can show off her dancing skills (one of her main selling points), but the main story is about a female spy who will go to any lengths to get what she desires. Britney does this by using her sexuality to manipulate men Lip synching is also a narrative feature as it is commonly using in pop and also rock videos. NARRATIVE/PERFORMANCE
  9. 9. In this video, Britney is selling her body, her dancing and her desire to escape (something that she may share with her target audience). She clearly shows this through the use of camera work such as the long shots of her dancing and the close ups of her body parts. This is also shown through her revealing costumes. STAR IMAGE
  10. 10. Britney has clearly been sexualised due to the revealing costumes and camera shots focussing on her body. Although these tend to represent women as passive, Britney is the main part of the video and shows herself as being strong and manipulating men to get what she wants (she does this using her sexuality). She is the one who is the superhero and she complicates the video at the end with a wink that could mean many different things. VOYEURISM