Assignment. chapter 17ppt
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
595
On Slideshare
595
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Sales promotion contest, games

Transcript

  • 1. Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado
  • 2. Definition
    • Marketing Communications – inform, persuades and remind consumers, directly or in-directly.
    • Voice of the company
    • Link to other
  • 3. Objectives
    • To be able to identify the role of marketing communications.
    • Steps in developing effective communications
    • Determine what a communications mix
    • Integrated marketing communication program.
  • 4. 8 Major Modes of Marketing Communication
    • Advertising – ex.broadcast ads, brochures, booklets.
    • Sales promotion – Ex contest, games.
    • Events / experiences – company sponsored. Ex. Medical mission, sports.
    • Public Relation / Publicity – ex. Seminars.
  • 5. Continuation
    • Direct Marketing – use of email or telephone
    • Interactive Marketing – on line activities, telemarketing
    • Word of mouth marketing – oral and written, chat rooms/ person to person
    • Person selling – samples/ sales meeetings face to face
  • 6. Steps in Developing Effective Communications
    • Identify target audience
    • Determine objectives
    • Design communications
    • Select channels
    • Budget
    • Decide the media mix
    • Measure results / manage IMC
  • 7. Designing the communications.
    • Message strategy
    • Creative strategy
      • Fear, guilt, humor, love, pride, joy.
  • 8. Communications channel
    • Personal Communications channels
      • Face to face, over the phone, person to audience.
      • Non – personal Communications – 1 person include media, sales promotions, events
  • 9. Marketing Communications Budget
    • Affordable
    • Percentage of sales
    • Competitive parity
    • Objective and task
  • 10.
    • 10 concepts
    • 1.Advertising
    • 2.Events and experiences
    • 3.Publicity
    • 4.Direct marketing
    • 5.Interactive marketing
    • 6. Word of mouth
    10 concepts
  • 11. Continuation 10 concepts
    • 6. Steps in developing effective communication
    • 7. Communication channels
    • 8.Designing the Communication
    • 9.affordable
    • 10.percentage of sales
  • 12. summary
    • discussed the role of marketing communication.
    • Modes of communication
    • Steps in designing effective communications
    • 10 concepts