10 questions 1

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10 questions 1

  1. 1. TOP 10 Learning Questions for (Designing and Managing Integrated Marketing Communications) Chapter 17 Jesus B. Acantilado, MD,DPPS Date: May 21,2010
  2. 2. Marketing communications is <ul><li>To mis-inform the company </li></ul><ul><li>to promote the employees </li></ul><ul><li>To promote the old products of the company </li></ul><ul><li>To inform, persuades the people or the consumer </li></ul>
  3. 3. Marketing communications <ul><li>Limits to the small group of people only </li></ul><ul><li>Promotes the high income products of the company. </li></ul><ul><li>Voice of the company </li></ul><ul><li>Is one of the duty of an HR in a company </li></ul>
  4. 4. True about marketing communications except <ul><li>Informs </li></ul><ul><li>Persuades </li></ul><ul><li>Reminds consumers </li></ul><ul><li>Uses the doctors to market the products </li></ul>
  5. 5. The following are part of the 8 modes of marketing communications except <ul><li>Budget </li></ul><ul><li>Advertising </li></ul><ul><li>Sales promotion </li></ul><ul><li>Event / experiences </li></ul>
  6. 6. Which of the following is true? <ul><li>Direct marketing uses brochures, booklets etc. </li></ul><ul><li>Budget is part of the 8 modes of communications </li></ul><ul><li>Person selling uses on-line marketing </li></ul><ul><li>Advertising is one of the 8 modes of communication </li></ul>
  7. 7. Which of the following is false? <ul><li>Advertising is a requirement of an effective communications </li></ul><ul><li>In marketing communications, budget must be affordable </li></ul><ul><li>Comparative parity as part of budget communications </li></ul><ul><li>Communications channels includes personal communications </li></ul>
  8. 8. Use of newspaper to inform the public is an example of ; <ul><li>Advertising </li></ul><ul><li>Telemarketing </li></ul><ul><li>Person-person communications </li></ul><ul><li>All of the above </li></ul>
  9. 9. Round table discussion used by pharmaceutical company is a form of; <ul><li>Direct marketing </li></ul><ul><li>Non-personal communications channel </li></ul><ul><li>Personal communications channel </li></ul><ul><li>On-line marketing </li></ul>
  10. 10. Referral from a neighbor or office mates is an example of ; <ul><li>Interactive marketing </li></ul><ul><li>Direct marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Word of mouth </li></ul>
  11. 11. Part of the budget of marketing communications <ul><li>Use of email as a means of affordable budget </li></ul><ul><li>Use of TV for advertising </li></ul><ul><li>50% of percentage sales is used in marketing </li></ul><ul><li>Needs no competitive pricing </li></ul>
  12. 12. Answers to TOP 10 Learning Questions for chapter 17 (Designing and Managing Integrated Marketing Communications) Chapter 17 Jesus B. Acantilado, MD, DPPS Date: May 21,2010
  13. 13. Marketing communications is <ul><li>To mis-inform the company </li></ul><ul><li>to promote the employees </li></ul><ul><li>To promote the old products of the company </li></ul><ul><li>To inform, persuades the people or the consumer </li></ul>
  14. 14. Marketing communications <ul><li>Limits to the small group of people only </li></ul><ul><li>Promotes the high income products of the company. </li></ul><ul><li>Voice of the company </li></ul><ul><li>Is one of the duty of an HR in a company </li></ul>
  15. 15. True about marketing communications except <ul><li>Informs </li></ul><ul><li>Persuades </li></ul><ul><li>Reminds consumers </li></ul><ul><li>Uses the doctors to market the products </li></ul>
  16. 16. The following are part of the 8 modes of marketing communications except <ul><ul><ul><ul><ul><li>Budget </li></ul></ul></ul></ul></ul><ul><li>Advertising </li></ul><ul><li>Sales promotion </li></ul><ul><li>Event / experiences </li></ul>
  17. 17. Which of the following is true? <ul><li>Direct marketing uses brochures, booklets etc. </li></ul><ul><li>Budget is part of the 8 modes of communications </li></ul><ul><li>Person selling uses on-line marketing </li></ul><ul><li>Advertising is one of the 8 modes of communication </li></ul>
  18. 18. Which of the following is false? <ul><li>Advertising is a requirement of an effective communications </li></ul><ul><li>In marketing communications, budget must be affordable </li></ul><ul><li>Comparative parity as part of budget communications </li></ul><ul><li>Communications channels includes personal communications </li></ul>
  19. 19. Use of newspaper to inform the public is an example of ; <ul><li>Advertising </li></ul><ul><li>Telemarketing </li></ul><ul><li>Person-person communications </li></ul><ul><li>All of the above </li></ul>
  20. 20. Round table discussion used by pharmaceutical company is a form of; <ul><li>Direct marketing </li></ul><ul><li>Non-personal communications channel </li></ul><ul><li>Personal communications channel </li></ul><ul><li>On-line marketing </li></ul>
  21. 21. Part of the budget of marketing communications <ul><li>Use of email as a means of affordable budget </li></ul><ul><li>Use of TV for advertising </li></ul><ul><li>50% of percentage sales is used in marketing </li></ul><ul><li>Needs no competitive pricing </li></ul>
  22. 22. Referral from a neighbor or office mates is an example of ; <ul><li>Interactive marketing </li></ul><ul><li>Direct marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Word of mouth </li></ul>
  23. 23. TOP 10 Learning Questions for (Designing and Managing Integrated Marketing Communications) Chapter 17 Jesus B. Acantilado, MD,DPPS Date: May 21,2010

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