What is Creativity?• Creativity can be defined as “Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking.”• In media this refers to the amount of creativity and creative features used in creating a media product, to make it interesting and original, and appealing to its target audience.
What “creative” features are used in horror trailers?• Characters• Narrative/Script• Setting(s)• Sound• Costume• Special Effects• EditingThese features all must be done in relation to the common codes and conventions of the horror genre and a horror trailer, for example a common horror setting would be an isolated, lonely area for example. These features with the use of creativity can also be made unique, differing from other known horror trailers, making my product appear different and stand out. For example, creating an original soundtrack which viewers would associate with my film and my film only.