Social Media: Strategy & Framework


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High-level overview of social media strategy & framework from King Design. Free to share, but please give credit:

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Social Media: Strategy & Framework

  1. 1. SOCIAL MEDIA Strategy and Framework OCTOBER 2009
  2. 2. What is Social Media A blanket term that defines the various activities that integrate technology and human communication through the construction of words, video and images.
  3. 3. Primary Tenets 1. Authenticity 2. Transparency 3. Conversation 4. Value
  4. 4. It is NOT About 1. SPAM 2. Hard Selling 3. “Spray & Pray” 4. Sharing what you ate for breakfast (unless, of course, you’re a food critic)
  5. 5. Why is it important? 1. By 2010 Gen Y will outnumber Baby Boomers…. 96% of them have joined a social network 2. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. 3. % of companies using LinkedIn as a primary tool to find employees….80% 4. The fastest growing segment on Facebook is 55-65 year-old females
  6. 6. 5. 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences? 6. 34% of bloggers post opinions about products & brands - There are over 200,000,000 Blogs 7. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 Sources 1. Grunwald Associates National Study – Info highlighted on Trendsspotting Blog 2. First Stats: United Nations Cyberschoolbus Document Facebook Stat: Mashable iPhone Stat: Apple 3. Jobvite Social Recruitment Survey 4. Inside Facebook Blog 5. Attempting to relocate 6. Universal McCannʼs Social Media Research Wave 3, China Internet Information Center, Technorati, Wikipedia 7. TechCrunch
  7. 7. Common goals of a social media campaign 1. Brand Awareness 2. Brand Loyalty 3. Customer Service 4. Market Research 5. Competitive Intelligence
  8. 8. There are 8 steps to a social media strategy 1. Set Goals 2. Listen 3. Join 4. Create 5. Share 6. Interact 7. Measure 8. Refine
  9. 9. Set Goals whowhatwherewhenwhy
  10. 10. Listen The most popular tools may not be the right fit for your business. Listen to your audience and set up shop where they hang out.
  11. 11. Join Create accounts in the areas that best fit your goals. Think quality not quantity.
  12. 12. Create What kind of content do you create when everything you do is a reflection of your brand?
  13. 13. Share Become your friends’ best advocate. Help to promote their content but be sincere. Everyone can smell a rat.
  14. 14. Interact Talk to your network. Have a conversation. This is about building relationships and reinforcing a brand.
  15. 15. Measure Pull out your goals and measure your success. Which tools are working, need to be tweaked, and which need to be removed.
  16. 16. Digital Communication Facebook Customers Twitter YouTube Your Team Influencers Blog Flickr Email Prospects Other Website
  17. 17. Follow. Friend. Call. Follow, friend or call us for more information about how to create an effective campaign for your company. King Design is a full-service creative agency. We help build strong brands through smart, high-quality web design, print design, brand identity, interactive and promotional marketing services. Call: 215.884.2400 Email: Follow: @kingdesignllc Friend us: Web: