Visual Storytelling with Data                             Presented by:                 Tiffany Farrant-Gonzalez,         ...
Humans areVisual Creatures
Every Dataset      has a Story to Tell78%                            123           ABC
The Rise ofData Journalism
Infographic = Information                   Graphic       Data                      Medium  0010011010101100111Audience + ...
Core   ComponentsHave Integrity      Educational      Snackable     Valuable     Beautiful     Timely    Entertaining   Op...
CASE STUDY 1:   Amex OPEN
CASE STUDY 2:   Samsung Smartwall
CASE STUDY 3:   Eloqua s Blog Tree
CASE STUDY 4:   Google Politics
Thanks for listening   Keep in touch:     @JESS3    JESS3.com
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Visual Storytelling with Data

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Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This week JESS3 presented Visual Storytelling with Data to the Ogilvy team.

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Transcript of "Visual Storytelling with Data"

  1. 1. Visual Storytelling with Data Presented by: Tiffany Farrant-Gonzalez, Information Design Director
  2. 2. Humans areVisual Creatures
  3. 3. Every Dataset has a Story to Tell78% 123 ABC
  4. 4. The Rise ofData Journalism
  5. 5. Infographic = Information Graphic Data Medium 0010011010101100111Audience + Purpose Organisation Narrative Visual Approach
  6. 6. Core ComponentsHave Integrity Educational Snackable Valuable Beautiful Timely Entertaining Optimized
  7. 7. CASE STUDY 1: Amex OPEN
  8. 8. CASE STUDY 2: Samsung Smartwall
  9. 9. CASE STUDY 3: Eloqua s Blog Tree
  10. 10. CASE STUDY 4: Google Politics
  11. 11. Thanks for listening Keep in touch: @JESS3 JESS3.com
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