How JESS3 Built Its Following
 

How JESS3 Built Its Following

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JESS3's Director of PR, Simon Owens, shares how JESS3 built its following through creating amazing, useful content. And, as a result, drives dozens of leads from top brands every week....

JESS3's Director of PR, Simon Owens, shares how JESS3 built its following through creating amazing, useful content. And, as a result, drives dozens of leads from top brands every week.

Originally presented at ThirstDC on October 13, 2011.

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How JESS3 Built Its Following How JESS3 Built Its Following Presentation Transcript

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  • It’s better to smile The effect of a woman’s facial attitude
  • The Myspace angle is Busted Popular female photo context
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  • Overly-branded content Weak data Data overload
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