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Gmail Stop Motion: The Making Of

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It's incredible to think about how much time and energy goes into the making of a short 30-second spot. But when you're talking stop-motion animation, it takes hours and hours to produce one second. ...

It's incredible to think about how much time and energy goes into the making of a short 30-second spot. But when you're talking stop-motion animation, it takes hours and hours to produce one second. The JESS3 team in LA worked round the clock to make this exciting spot about Gmail's mobile interface, now available on select phone browsers in 44 languages, and here's a look at how we did it.

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