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A Case for Content by Eloqua and JESS3

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Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of …

Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.

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  • Released “back to back” for maximum impact Don’t horde: Co-branded everything w/JESS3 – motivation for partner promotion Humanize with “author’s” name, tell personal story Stir the pot by targeting competitors’ “Fans” Brand outposts