10 Ways to "Solve" Facebook for B2B

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This JESS3-illustrated case derives 10 actionable Facebook marketing lessons from a BrandGlue / Eloqua collaboration that increased Eloqua's Fan community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3x industry norms. Tips include: Create a landing tab with a single call to action - it can increase new Fan conversions by 73 percent; and avoid 3rd party publishing tools, which can reduce visibility by 61 percent. While the tips apply to all marketers, they are especially important for B2B marketers.

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