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MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
MMA Columbia Consumer lab mobility report presentaition. May 13
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MMA Columbia Consumer lab mobility report presentaition. May 13

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Presentation to the Mobile Marketing Association in Bogota on May 13 for founding members

Presentation to the Mobile Marketing Association in Bogota on May 13 for founding members

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  • Notes:
    Digital
  • Notes:
    Wearable items:
    For the last few years wearable tech has been the hot new emerging category that was exciting in terms of possibilities, but nerve-wrackingly vague with regards to real-world profit potentials and consumer interest. http://reviews.cnet.com/8301-13970_7-57619658-78/wearable-tech-multiplies-and-goes-mainstream-at-mwc-2014/
    Samsung
    Samsung Gear Fit, the industry’s first curved, Super AMOLED wearable device for the active consumer. The Gear Fit offers the unmatched convenience of Samsung Gear technology with the most comprehensive fitness tools available, empowering consumers stay physically active without sacrificing personal style or mobile connectivity.
    Link: http://www.samsungmobilepress.com/2014/02/25/Samsung-Expands-Industry-Leading-Wearable-Line-with-Samsung-Gear-Fit-1
    Link: http://www.zdnet.com/mwc-2014-samsung-announces-tizen-powered-gear-2-and-gear-2-neo-smartwatches-7000026635/
    Huawei
    Huawei entered the wearables fray with its TalkBand smartband, which it launched in conjunction with its MediaPad X1 phablet. Along with a number of other new product announcements, the company also touted its LTE credentials. The 7-inch Android-based MediaPad X1 has a 1.6GHz quadcore processor and a 13-megapixel rear-facing camera and supports both TD-LTE and FDD-LTE technology.
    Link: http://www.mobileworldlive.com/huawei-gets-wearables-talkband?utm_campaign=MWC14%20-%20Day%201&utm_medium=email&utm_source=Eloqua&elq=8e96823450774d43ae4a58a70ef6aadc&elqCampaignId=1311
    Sony SmartBand
    It is powered by the company’s new Core fitness tracker, and in tandem with the accompanying Lifelog app, it can present the users daily activity in a beautiful graphs and charts. The band itself also monitors sleep patterns and notifies you with updates from social media. It will finally be released in 60 countries this spring.
    Link: http://www.sonymobile.com/global-en/products/smartwear/smartband-swr10/
    Smartphones, Tablets and other other devices
    Device vendors launching smartphones and tablets during MWC week continued to be the main event for those announcements.
    Below you can read more about some of them.
    Nokia connects the next billion with affordable smartphone
    Link: http://press.nokia.com/2014/02/24/nokia-connects-the-next-billion-with-affordable-smartphones/
    It was all about budget phones for Nokia at MWC 2014. Nokia announced three new smartphones targeted mainly emerging markets – the X (available now for €89), X+ (€99 and available early Q2) and XL (€109 and available early Q2) - which Stephen Elop, Executive Vice President of Nokia Devices & Services, described as “running Android apps with Nokia’s user experience and a wide array of Microsoft services”.
    Mozilla builds Firefox OS momentum - $25 smartphone
    Link: http://news.discovery.com/tech/gear-and-gadgets/firefox-launching-25-smartphones-140224.htm
    Sony sets out stall for 2014 with flagship launches
    Link: http://www.mobileworldlive.com/sony-sets-stall-2014-flagship-launches
    Sony launched a new flagship smartphone - Xperia Z2 with a 5.2 inch screen and the Xperia Z2 tablet which features a full 10.1-inch HD screen and 8 megapixel camera. The company also announced a new midrange smartphone, the Xperia M2. This supports LTE and NFC.
    Samsung unveils Galaxy S5 to focus on what matters most to consumers
    Samsung expanded their Galaxy family with the new Samsung Galaxy S5. This is a huge evolution over S4. Also, they have announced a new wearable called Galaxy Gear Fit (Press Release: http://www.samsungmobilepress.com/2014/02/25/Samsung-Expands-Industry-Leading-Wearable-Line-with-Samsung-Gear-Fit-1)
    Link: http://www.samsungmobilepress.com/2014/02/25/Samsung-unveils-Galaxy-S5-to-focus-on-what-matters-most-to-consumers-1
    Procter & Gamble Co - Bluetooth-enabled Oral-B toothbrush keeps tabs on tooth care
    Procter & Gamble Co is bringing the dentist into the bathroom with the world's firstsmartphone-connected toothbrush, a device that gives personalised advice to help people improve their brushing. The toothbrush, to be sold under P&G's Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.
    Link: http://gadgets.ndtv.com/others/news/bluetooth-enabled-oral-b-toothbrush-keeps-tabs-on-tooth-care-486257
    Operators Perspective:
    Telefónica, LG, Samsung, Sony ink wearable alliance - Telefónica announced a plan to collaborate with LG, Samsung and Sony Mobile to integrate its services in the smart wearables made by these handset vendors. Underlining the move to extend its reach in the value chain, Telefonica said that it is also open to agreements with other market players, manufacturers, content providers and companies in the fashion industry to work with them on the technology for wearable devices. One of Telefonica’s aims is to integrate some of its own services into wearable technology.
    Link: http://www.mobileworldlive.com/telefonica-lg-samsung-sony-ink-wearables-alliance
    Other:
    Japan the place to be for monetisation
    The Tizen Association this afternoon said the OS will appear in the Samsung Gear 2 and Gear 2 Neo, both of which will be available worldwide from April.
    Link: http://www.mobileworldlive.com/distimo
  • Notes:
    Wearable items:
    For the last few years wearable tech has been the hot new emerging category that was exciting in terms of possibilities, but nerve-wrackingly vague with regards to real-world profit potentials and consumer interest. http://reviews.cnet.com/8301-13970_7-57619658-78/wearable-tech-multiplies-and-goes-mainstream-at-mwc-2014/
    Samsung
    Samsung Gear Fit, the industry’s first curved, Super AMOLED wearable device for the active consumer. The Gear Fit offers the unmatched convenience of Samsung Gear technology with the most comprehensive fitness tools available, empowering consumers stay physically active without sacrificing personal style or mobile connectivity.
    Link: http://www.samsungmobilepress.com/2014/02/25/Samsung-Expands-Industry-Leading-Wearable-Line-with-Samsung-Gear-Fit-1
    Link: http://www.zdnet.com/mwc-2014-samsung-announces-tizen-powered-gear-2-and-gear-2-neo-smartwatches-7000026635/
    Huawei
    Huawei entered the wearables fray with its TalkBand smartband, which it launched in conjunction with its MediaPad X1 phablet. Along with a number of other new product announcements, the company also touted its LTE credentials. The 7-inch Android-based MediaPad X1 has a 1.6GHz quadcore processor and a 13-megapixel rear-facing camera and supports both TD-LTE and FDD-LTE technology.
    Link: http://www.mobileworldlive.com/huawei-gets-wearables-talkband?utm_campaign=MWC14%20-%20Day%201&utm_medium=email&utm_source=Eloqua&elq=8e96823450774d43ae4a58a70ef6aadc&elqCampaignId=1311
    Sony SmartBand
    It is powered by the company’s new Core fitness tracker, and in tandem with the accompanying Lifelog app, it can present the users daily activity in a beautiful graphs and charts. The band itself also monitors sleep patterns and notifies you with updates from social media. It will finally be released in 60 countries this spring.
    Link: http://www.sonymobile.com/global-en/products/smartwear/smartband-swr10/
    Smartphones, Tablets and other other devices
    Device vendors launching smartphones and tablets during MWC week continued to be the main event for those announcements.
    Below you can read more about some of them.
    Nokia connects the next billion with affordable smartphone
    Link: http://press.nokia.com/2014/02/24/nokia-connects-the-next-billion-with-affordable-smartphones/
    It was all about budget phones for Nokia at MWC 2014. Nokia announced three new smartphones targeted mainly emerging markets – the X (available now for €89), X+ (€99 and available early Q2) and XL (€109 and available early Q2) - which Stephen Elop, Executive Vice President of Nokia Devices & Services, described as “running Android apps with Nokia’s user experience and a wide array of Microsoft services”.
    Mozilla builds Firefox OS momentum - $25 smartphone
    Link: http://news.discovery.com/tech/gear-and-gadgets/firefox-launching-25-smartphones-140224.htm
    Sony sets out stall for 2014 with flagship launches
    Link: http://www.mobileworldlive.com/sony-sets-stall-2014-flagship-launches
    Sony launched a new flagship smartphone - Xperia Z2 with a 5.2 inch screen and the Xperia Z2 tablet which features a full 10.1-inch HD screen and 8 megapixel camera. The company also announced a new midrange smartphone, the Xperia M2. This supports LTE and NFC.
    Samsung unveils Galaxy S5 to focus on what matters most to consumers
    Samsung expanded their Galaxy family with the new Samsung Galaxy S5. This is a huge evolution over S4. Also, they have announced a new wearable called Galaxy Gear Fit (Press Release: http://www.samsungmobilepress.com/2014/02/25/Samsung-Expands-Industry-Leading-Wearable-Line-with-Samsung-Gear-Fit-1)
    Link: http://www.samsungmobilepress.com/2014/02/25/Samsung-unveils-Galaxy-S5-to-focus-on-what-matters-most-to-consumers-1
    Procter & Gamble Co - Bluetooth-enabled Oral-B toothbrush keeps tabs on tooth care
    Procter & Gamble Co is bringing the dentist into the bathroom with the world's firstsmartphone-connected toothbrush, a device that gives personalised advice to help people improve their brushing. The toothbrush, to be sold under P&G's Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.
    Link: http://gadgets.ndtv.com/others/news/bluetooth-enabled-oral-b-toothbrush-keeps-tabs-on-tooth-care-486257
    Operators Perspective:
    Telefónica, LG, Samsung, Sony ink wearable alliance - Telefónica announced a plan to collaborate with LG, Samsung and Sony Mobile to integrate its services in the smart wearables made by these handset vendors. Underlining the move to extend its reach in the value chain, Telefonica said that it is also open to agreements with other market players, manufacturers, content providers and companies in the fashion industry to work with them on the technology for wearable devices. One of Telefonica’s aims is to integrate some of its own services into wearable technology.
    Link: http://www.mobileworldlive.com/telefonica-lg-samsung-sony-ink-wearables-alliance
    Other:
    Japan the place to be for monetisation
    The Tizen Association this afternoon said the OS will appear in the Samsung Gear 2 and Gear 2 Neo, both of which will be available worldwide from April.
    Link: http://www.mobileworldlive.com/distimo
  • Notes:
    Wearable items:
    For the last few years wearable tech has been the hot new emerging category that was exciting in terms of possibilities, but nerve-wrackingly vague with regards to real-world profit potentials and consumer interest. http://reviews.cnet.com/8301-13970_7-57619658-78/wearable-tech-multiplies-and-goes-mainstream-at-mwc-2014/
    Samsung
    Samsung Gear Fit, the industry’s first curved, Super AMOLED wearable device for the active consumer. The Gear Fit offers the unmatched convenience of Samsung Gear technology with the most comprehensive fitness tools available, empowering consumers stay physically active without sacrificing personal style or mobile connectivity.
    Link: http://www.samsungmobilepress.com/2014/02/25/Samsung-Expands-Industry-Leading-Wearable-Line-with-Samsung-Gear-Fit-1
    Link: http://www.zdnet.com/mwc-2014-samsung-announces-tizen-powered-gear-2-and-gear-2-neo-smartwatches-7000026635/
    Huawei
    Huawei entered the wearables fray with its TalkBand smartband, which it launched in conjunction with its MediaPad X1 phablet. Along with a number of other new product announcements, the company also touted its LTE credentials. The 7-inch Android-based MediaPad X1 has a 1.6GHz quadcore processor and a 13-megapixel rear-facing camera and supports both TD-LTE and FDD-LTE technology.
    Link: http://www.mobileworldlive.com/huawei-gets-wearables-talkband?utm_campaign=MWC14%20-%20Day%201&utm_medium=email&utm_source=Eloqua&elq=8e96823450774d43ae4a58a70ef6aadc&elqCampaignId=1311
    Sony SmartBand
    It is powered by the company’s new Core fitness tracker, and in tandem with the accompanying Lifelog app, it can present the users daily activity in a beautiful graphs and charts. The band itself also monitors sleep patterns and notifies you with updates from social media. It will finally be released in 60 countries this spring.
    Link: http://www.sonymobile.com/global-en/products/smartwear/smartband-swr10/
    Smartphones, Tablets and other other devices
    Device vendors launching smartphones and tablets during MWC week continued to be the main event for those announcements.
    Below you can read more about some of them.
    Nokia connects the next billion with affordable smartphone
    Link: http://press.nokia.com/2014/02/24/nokia-connects-the-next-billion-with-affordable-smartphones/
    It was all about budget phones for Nokia at MWC 2014. Nokia announced three new smartphones targeted mainly emerging markets – the X (available now for €89), X+ (€99 and available early Q2) and XL (€109 and available early Q2) - which Stephen Elop, Executive Vice President of Nokia Devices & Services, described as “running Android apps with Nokia’s user experience and a wide array of Microsoft services”.
    Mozilla builds Firefox OS momentum - $25 smartphone
    Link: http://news.discovery.com/tech/gear-and-gadgets/firefox-launching-25-smartphones-140224.htm
    Sony sets out stall for 2014 with flagship launches
    Link: http://www.mobileworldlive.com/sony-sets-stall-2014-flagship-launches
    Sony launched a new flagship smartphone - Xperia Z2 with a 5.2 inch screen and the Xperia Z2 tablet which features a full 10.1-inch HD screen and 8 megapixel camera. The company also announced a new midrange smartphone, the Xperia M2. This supports LTE and NFC.
    Samsung unveils Galaxy S5 to focus on what matters most to consumers
    Samsung expanded their Galaxy family with the new Samsung Galaxy S5. This is a huge evolution over S4. Also, they have announced a new wearable called Galaxy Gear Fit (Press Release: http://www.samsungmobilepress.com/2014/02/25/Samsung-Expands-Industry-Leading-Wearable-Line-with-Samsung-Gear-Fit-1)
    Link: http://www.samsungmobilepress.com/2014/02/25/Samsung-unveils-Galaxy-S5-to-focus-on-what-matters-most-to-consumers-1
    Procter & Gamble Co - Bluetooth-enabled Oral-B toothbrush keeps tabs on tooth care
    Procter & Gamble Co is bringing the dentist into the bathroom with the world's firstsmartphone-connected toothbrush, a device that gives personalised advice to help people improve their brushing. The toothbrush, to be sold under P&G's Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.
    Link: http://gadgets.ndtv.com/others/news/bluetooth-enabled-oral-b-toothbrush-keeps-tabs-on-tooth-care-486257
    Operators Perspective:
    Telefónica, LG, Samsung, Sony ink wearable alliance - Telefónica announced a plan to collaborate with LG, Samsung and Sony Mobile to integrate its services in the smart wearables made by these handset vendors. Underlining the move to extend its reach in the value chain, Telefonica said that it is also open to agreements with other market players, manufacturers, content providers and companies in the fashion industry to work with them on the technology for wearable devices. One of Telefonica’s aims is to integrate some of its own services into wearable technology.
    Link: http://www.mobileworldlive.com/telefonica-lg-samsung-sony-ink-wearables-alliance
    Other:
    Japan the place to be for monetisation
    The Tizen Association this afternoon said the OS will appear in the Samsung Gear 2 and Gear 2 Neo, both of which will be available worldwide from April.
    Link: http://www.mobileworldlive.com/distimo
  • Notes:
    Smart City: Etisilat and Ericsson work for smart cities, m governance.
    http://www.lightreading.com/mobile/m2m-platforms/etisalat-teams-on-smart-city-vision/d/d-id/706417,
    http://arabianindustry.com/comms/news/2014/feb/26/etisalat-ericsson-team-up-on-networked-society-4614233/
    Smart City ICT Platform: ZTE iCity is built around the Urban Operation Centre (UOC) concept and strengthens city operations, enables the development of innovative new applications on its open platform, and assists governments in better operating and managing cities: http://wwwen.zte.com.cn/en/press_center/news/201402/t20140226_418494.html
    Ericsson and Philips to brighten cities while boosting coverage: http://video.cnbc.com/gallery/?video=3000248494&play=1
    Connecthings keynote NFC technology: http://www.connecthings.com
    Over 2.5 billion tags around the world enabling mobile services to major cities deliver useful and engaging content on transport, events, shopping and tourism in Europe and in Brazil. Solutions for transport companies one touch” information at bus stops, integration with real time information systems, supply of NFC & QR codes and stickers for outdoor, analytics and reporting.
    Mobile payments
    Just as the mobile phone transformed the communications industry, it seems clear that mobile financial services are poised to transform the financial sector.
    Mobile payments overheated, many small as well as big providers here to sell that type of services. Samsungs partnership with PayPal is very interesting. We see that VISA and Mastercard as well as the big bank & finance houses is slowly moving forward. The Telco operators joint venture´s for specific countries to handle mobile payments is also very interesting, but they are moving a bit to slow. Amazon is moving forward as well here, they are a very big player online already and will now push harder in having other online- and retail resellers use their payment services.
    Skipping a beat and heading straight into mobile money: http://blogs.amdocs.com/voices/2014/02/25/live-from-mobile-world-congress-skipping-a-beat-straight-into-mobile-money-michael-corbat/#.UxRhe_mwZKA
    GSMA said the number of active mobile money users reached more than 61 million in June 2013, against 37 million in June 2012. The number of registered mobile money accounts nearly tripled from 71 million in June 2011 to 203 million in June 2013.Many players announced their upcoming plan in the mobile money area, such as: the partnership between Alpha Bank and Vodafone in Greece (news); MasterCard ventures with some German operators; Accenture - launches mobile wallet platform; Tigo - announced a cross-border mobile money remittance service between Tanzania and Rwanda; and many more.
    The FIDO Alliance Announces First FIDO Authentication Deployment -- PayPal and Samsung Enable Consumer Payments With Fingerprint Authentication on New Samsung Galaxy S5: http://online.wsj.com/article/PR-CO-20140224-911048.html
    Utilities:
    Demand & Response solution IMCG, find motivation on comfort pilot done innovation competition Reduce churn by offering comfort demand and research. Live Q1 2014 - Göteborgs energy. http://www.imcg.se/
    mHealth:
    The remarkable series of innovation in mobile devices is leading to changes in ‘traditional’ sectors like healthcare. mHealth, health-related services using mobile devices, also has become a key trend at the MWC and is set to settle into our daily lives in the very near future.
    Shift towards outpatient care in health highly supported by smart mobile technologies and data management in cloud. At the Healthcare Information and Management Systems Society conference (HIMSS); findings show that federal government’s efforts to accelerate the use of information technology (IT) in healthcare organizations continues to pay off. ATT offers Remote Patient Monitoring, AstraZeneca are in the forefront on the medical side.
    http://himss.files.cms-plus.com/2014Conference/handouts/MOB5.pdf
    Adherence a key health transformation: reducing government health budgets and increasing personal well being health. At the Healthcare Information and Management Systems Society conference (HIMSS); findings show that federal government’s efforts to accelerate the use of information technology (IT) in healthcare organizations continues to pay off. ATT offers Remote Patient Monitoring, AstraZeneca are in the forefront on the medical side.
    HIMSS is a global, cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads efforts to optimize health engagements and care outcomes using information technology. HIMSS Annual Conference & Exhibition is the industry's largest health IT educational program and exhibition center. HIMSS14 will take place February 23-27, 2014 in Orlando, FL.
    The findings from the 25th Annual HIMSS Leadership Survey suggest that the federal government’s efforts to accelerate the use of information technology (IT) in healthcare organizations continues to pay off. To illustrate, more than 90 percent of hospital leaders in this study have already qualified for Stage 1 Meaningful Use and approximately three-quarters indicated they expect to qualify for Stage 2 in 2014. Nearly all respondents have also indicated they expect to complete their conversion to ICD-10 by October 2014.
    Samsung is lobbying organisations in the traditional health sectors to adopt an “open innovation” approach, in order to make further inroads to the $12 trillion a year health industry, primarily through wearable technology, according to Young Sohn, Samsung Electronics, president and CSO.
    The recently released smartwatches, Gear 2 and Gear 2 Neo, introduce heart-rate sensor and the company's own FDA-cleared S health app for the first time in its ‘Gear’ model. ‘Gear Fit’, freshly released on Monday, is simpler than the other two but it also has an inbuilt heart rate sensor. Besides, it has the primary function mainly focused on fitness: tracking function for walking, hiking, cycling, and fitness coaching system suitable for different kinds of sports. Also, ‘Gear Fit’ is prominent given that it has adopted an OLED screen, which makes it possible for the device to have a groundbreaking 1.84 inch curved screen.
    Adherence a key health transformation: reducing government health budgets and increasing personal well being health. AstraZeneca in the forefront:
    http://www.slideshare.net/technologyventures/astrazeneca-digital-technology-in-pharma
    The privacy discussion has reach into industry transformation; Should Farmers Give John Deere And Monsanto Their Data?
    http://www.npr.org/blogs/thesalt/2014/01/21/264577744/should-farmers-give-john-deere-and-monsanto-their-data
  • The fast global uptake of smartphones has completely changed the way we communicate and use the internet. This has now set the scene for a transformation of all other industries. We have entered a new phase of rapidly diversifying smartphone use, and people are looking for apps across all sectors of society to improve their everyday lives.
    Mass demand for services
    Demand for new mobile services could potentially transform all aspects of city life. Consumers believe that mobile services can enhance satisfaction when it comes to activities such as shopping, eating at restaurants and leisure activities. They can also alleviate dissatisfaction with areas like child daycare and elderly care, communication with authorities, and transportation.
    We asked smartphone users in São Paulo, Beijing, New York, London and Tokyo to evaluate possible future service concepts related to these areas of city life. Figure 1 shows that they predicted an overall 25 percent increase in the availability of such services within a year, and a further 25 percent increase within 3 years. This mass demand for new ICT services could change everyday life beyond what we recognize today.
  • People are accessing more and more services through the cloud, and from a growing number of devices. Although consumers love to have their content and information available at all times, logging in to retrieve it is causing frustration. Sites are demanding longer passwords with a mixture of numbers, letters and symbols, making them almost impossible to remember. Password storage services and universal login systems offer a partial solution but still require passwords.
    No more passwords
    All this is leading to growing fatigue in using passwords. Consumers would rather get rid of them completely, and for this reason are showing interest in biometric alternatives. For example, Figure 2 shows that 52 percent of smartphone users want to use their fingerprints instead of passwords, and half of consumers even want to use their fingerprints to authorize their credit card payments online.
    A further 61 percent of people want to use fingerprints to unlock their phones, and 48 percent are interested in using eye-recognition. It doesn’t stop there – 74 percent believe that biometric smartphones will become
    mainstream during 2014.
  • The history of self-tracking using wearable technology goes as far back as the 1970s. But with smartphones, the idea that we can monitor ourselves using personally generated data is becoming popular.
    Measuring your activities
    You only need to start an app to track your activities and get to know yourself better. Figure 3 shows that not only do 40 percent of smartphone users want their phone to log all of their physical activities, 59 percent
    would also like to use a wristband to complement those measurements. In addition, 56 percent would like to monitor their blood pressure and pulse using a ring.
    Records will be private
    Consumers who quantify themselves will be protective about their data collections. This is shown in the fact that 67 percent said they would not want to share their medical records. Further to this, some see their personally collected data as a counterbalance to the information that organizations have collected about them.
  • Having internet access in different locations is important to people. However, smartphone users are realizing that the signal bars on their phone no longer provide reliable guidance – since a signal that is adequate for a voice call may not be good enough for watching a YouTube clip – and finding a Wi-Fi connection is not always easy. These issues are aggravated when combined with mobility, and our research found that the lowest satisfaction with internet quality is experienced on the subway. Figure 4 shows that 39 percent of people in emerging nations are content with connectivity on the subway, and just 29 percent in industrialized nations.
    Poor quality of experience
    Globally, consumers’ quality of experience when connecting to the internet is falling behind their experience of voice connectivity. There is a similar
    pattern for both developed and emerging nations, but in emerging nations the quality of experience is generally higher.
    Inferior service is unsatisfactory
    It is interesting to see how big a role expectations play. The difference between markets does not mean that overall coverage is worse in developed nations – it means that consumers are less forgiving of connectivity issues, and are no longer happy with an inferior service.
  • Internet access on a global scale is still inadequately and unequally distributed, giving rise to what is referred to as the digital divide. This is amplified by the economic inequality between the different consumer segments in any market – as well as their different experience levels and overall attitudes towards technology.
    Reducing the barriers
    However, with the advent of cheaper smartphones, at least one of the barriers creating these differences is eroding. Consumers no longer need costly computing devices to access internet services. Furthermore, smartphones are easier to hide from thieves than laptops, reducing security risks and widening their appeal.
    Laptops are still the primary device used by consumers in developed nations to access online services. Despite this, 51 percent of consumers globally feel that their mobile phone is the most important piece of technology that they use when carrying out their daily activities. Tablets are not yet a primary device in any country, but serve to complement existing devices.
    Smartphones are top
    Figure 5 shows that in India and Indonesia, smartphones are the primary internet device for nearly every service. In the US and the UK, smartphones are the primary device for instant messaging/chat and games.
  • As the internet becomes an integrated part of our daily lives, the risks associated with being connected are becoming
    more apparent.
    For this reason, 56 percent of daily internet users in the US, Mexico, Sweden, Egypt, Pakistan and Thailand are concerned about privacy issues. However, only 4 percent said that they would actually use the internet less.
    Being cautious reduces risk
    Instead, 93 percent would engage in risk mitigation strategies such as being more cautious about the type of personal information they
    provide. They would also think twice about visiting certain sites, in the same way that people may avoid using ATM machines in
    certain areas of a city.
    People may be more aware of risk, but if precautions are taken, they are likely to continue going online to share photos, download content and browse the internet.
  • Despite having greater media choice, we seem less prone to choose what we watch ourselves. In fact, we often consume content at the command of our friends – although we in turn have considerably less command
    over their media consumption.
    Figure 6 shows that our friends are particularly influential when it comes to viewing video material. We found that 38 percent of respondents say they
    watch video clips recommended by their friends several times a week. This sway does not hold true when reversed though, as only 22 percent of people influence their own friends. Given that we still watch videos of our own choice, the likely result is that we will watch more than ever before. This may be to please our friends by commenting on their choices or
    liking their posts.
    Social content consumption
    On top of this, every week one third of consumers act on tips or advice posted by friends or people that they follow, showing that people value content recommended by someone they know.
    Our friends have almost as much impact on our blog-reading and music-listening habits too. This shows that social networks have become media hubs and the power to influence content consumption has gone truly social.
  • As human beings, we gain an understanding of how things work by experiencing the world around us. When pumping air into a bicycle tire, we know it is inflating because we can see it happening. We also learn from a young age how to transfer such experiences into measurements, such as reading an air pressure gauge to know when to stop pumping.
    Translating bits and bytes
    However, the internet is not a physical object and there is nothing comparable to help us understand it. Therefore, we struggle when trying to translate bits and bytes into measurements that make sense in everyday life.
    Taking control of data
    As internet use becomes more widespread, consumers strive to comprehend it, particularly to make sure they are not over-charged for the
    data they are using. Figure 7 shows that 48 percent regularly use apps to get information about their data consumption. While 38 percent just want to know how much data they use, 28 percent want to make sure they are billed correctly and 35 percent don’t want to exceed their operator’s data cap.
    A need for speed
    Research also revealed that 37 percent of smartphone owners regularly use apps to test their connection speed. 42 percent said they just wanted to know the speed, but 35 percent also think that their operator’s network is sometimes too slow.
  • As interactive internet services are now commonplace, consumers are increasingly expecting our physical surroundings to be equally responsive.
    Interactive environment
    Figure 8 shows that around 60 percent of smartphone owners believe that sensors will be commonplace by the end of 2016. These are expected to be used in everything from healthcare and public transport, to cars, homes and our places of work. In addition, 66 percent of smartphone users predict that doors and gates at work which recognize you and automatically open will be widely used within 3 years.
    Another 56 percent of consumers also believe that cars with sensors that exchange information to avoid accidents will be available in 2016.
    Privacy must be considered
    However, there must be some caution when installing sensors, as they could be perceived as intrusive. For example, 28 percent of smartphone owners thought store sensors that make recommendations based on the purchases of people with a similar profile and behavior to them was a bad idea.
  • Switching devices to suit the location
    Since the introduction of the video recorder, consumers have welcomed the opportunity to organize their activities independent of TV program schedules. With the rise in streaming services on tablets and smartphones,
    consumers can now view the content of their choice from any device. As a result, consumers are increasingly changing the locations where they watch TV to suit their daily lives. For example they might start viewing content at home, pause it, and resume watching during their commute to work. When moving between locations, it can also make sense to switch device. We might start watching an episode of our favorite show on a laptop, pause it midway through, continue on a smartphone and catch the end on a tablet. Figure 9 shows how different devices are used in different locations.
    Globally, 19 percent of total streamed TV and video time is spent on phones or tablets. Figure 10 shows that in Chile, Mexico and Brazil, an average of 18 percent of smartphone owners who watch video begin doing so at home, and then continue watching the same content elsewhere. On average, 19 percent also say they shift their viewing of TV and video content from outside to inside the home.
  • Transcript

    • 1. Mobility network and CONSUMER TRENDS 2014Ericsson ConsumerLab
    • 2. BU Support Solutions | , Rev | 2012-06-29 | Page 2 General MARKET TRENDS 2014 This slide contains forward-looking statements. Actual result may be materially different. Digital lifestyle drives demand Superior network performance wins Customer experience in focus Data brings new business models ICT transforming industries Smartphone intensive markets defined as markets with smartphone penetration above 50 percent in 2013. Every other subscriber will have a smartphone >75% Mobile video traffic growth will exceed 75 percent Data will exceed 50 percent of revenues globally in smartphone intensive markets 1/2
    • 3. BU Support Solutions | , Rev | 2012-06-29 | Page 3 Highlights - Wearable1 Wearables today $ 2 bn 2018 $18 bn
    • 4. BU Support Solutions | , Rev | 2012-06-29 | Page 4 Highlights - Wearable1
    • 5. BU Support Solutions | , Rev | 2012-06-29 | Page 5 Highlights - Wearable1
    • 6. BU Support Solutions | , Rev | 2012-06-29 | Page 6 Highlights – connected cars2
    • 7. BU Support Solutions | , Rev | 2012-06-29 | Page 7 Mobile subscriptions Q3 2013 - regional
    • 8. BU Support Solutions | , Rev | 2012-06-29 | Page 8 Mobile penetration Q3 2013 - regional
    • 9. BU Support Solutions | , Rev | 2012-06-29 | Page 9 5.6 Billion smartphone Subscriptions end 2019 › 5.6 B smartphone subscriptions by the end of 2019 › 55% of phones sold during Q3 were smartphones › By 2019 the average smartphone subscription will use 2.2GB of data per month
    • 10. BU Support Solutions | , Rev | 2012-06-29 | Page 10 Historic growth talks with clear numbers Need for capacity increase ›More spectrum ›Technology upgrade ›Small cells
    • 11. BU Support Solutions | , Rev | 2012-06-29 | Page 11 Technology by regions › Several technology shifts ahead
    • 12. BU Support Solutions | , Rev | 2012-06-29 | Page 12 Deployment of mobile infrastructure is essential for the digital economy Growth Potential ›Significant growth potential in Columbia for the mobile economy Source GSMA
    • 13. BU Support Solutions | , Rev | 2012-06-29 | Page 13 Data centric mobility as a driver for mobile advertising From Voice to Data A sustainable conversion from voice centric to data centric mobility is essential for the growth of the digital economy. Source: Bank of America Mobile Matrix Q1/2014 22%
    • 14. BU Support Solutions | , Rev | 2012-06-29 | Page 14 10 times Mobile data Traffic by end of 2019 3.3 GB 1.0 GB 0.6 GB Monthly consumption per device type Global mobile traffic: voice and data 2010-2019 13 GB 4.5 GB 2.2 GB 2013 2019
    • 15. BU Support Solutions | , Rev | 2012-06-29 | Page 15 Regional mobile traffic Mobile data traffic increase between 2013 and 2019 by region North America x7 Latin America x11 Western Europe x9 Central Europe and Middle East and Africa x11 Asia Pacific x11
    • 16. BU Support Solutions | , Rev | 2012-06-29 | Page 16 App coverage “App Coverage” – the area where my app works as I expect” “Every app has its own coverage map” › It’s an app centric world › User want reliable access for their apps wherever they go in the network › App coverage requires a true end-to-end approach to design, build and run mobile networks
    • 17. BU Support Solutions | , Rev | 2012-06-29 | Page 17 APP coverage in cities
    • 18. BU Support Solutions | , Rev | 2012-06-29 | Page 18 APP coverage in cities › Majority of mobile traffic originates in cities › Urban users expect instant and reliable access to apps wherever they go › Ericsson consumer research shows that general satisfaction levels with voice and internet coverage is lowest on public transportation, shopping malls and restaurants › There is a large difference between peak (10%), median (50%) and 90% probability downlink speeds in all cities Seoul Copenhagen Tokyo New York São Paulo Source: Based on Ericsson’s analysis of Speedtest.net results provided by Ookla (2013)
    • 19. 10 HOT CONSUMER TRENDS 2014 Ericsson ConsumerLab
    • 20. BU Support Solutions | , Rev | 2012-06-29 | Page 20 Making small changes to the ways we communicate and use the internet will have a huge impact on society as a whole. So what new developments can we expect to see in 2014 and beyond? © Ericsson AB 2013 | 2013-12-11 | www.ericsson.com/consumerlab | Page 20
    • 21. BU Support Solutions | , Rev | 2012-06-29 | Page 21© Ericsson AB 2013 | 2013-12-11 | www.ericsson.com/consumerlab | Page 21
    • 22. BU Support Solutions | , Rev | 2012-06-29 | Page 22 1. APPS CHANGE SOCIETY › The mass demand for mobile services will potentially transform all aspects of daily life within three years › Consumers expect a 50% increase in the availability of apps for shopping, restaurants, leisure, child/elderly care, communication with authorities and transport Source: Ericsson ConsumerLab, Smartphones Change Cities, 2013 Base: 7,500 iPhone/Android smartphone users in Tokyo, Beijing, London, New York and São Paulo, who use internet daily
    • 23. BU Support Solutions | , Rev | 2012-06-29 | Page 23 › Consumers have grown tired of using passwords to access content online › 52% of smartphone users want fingerprints to replace all internet passwords 2. YOUR BODY IS THE NEW PASSWORD Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
    • 24. BU Support Solutions | , Rev | 2012-06-29 | Page 24 3. The quantified self › We are increasingly treating our phones as self-tracking devices › 40% of smartphone owners want to log all of their physical activities › 59% want to use wristbands and 56% want to use rings to generate personal data Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
    • 25. BU Support Solutions | , Rev | 2012-06-29 | Page 25 › Smartphone users are realizing that the signal bars on their phone are no longer a good indicator of internet coverage › Quality of experience when using internet is falling behind that of voice, and consumers in developed nations are less forgiving of connectivity issues 4. INTERNET EXPECTED EVERYWHERE Source: Ericsson ConsumerLab Analytical Platform 2013. Base: Mobile phone users
    • 26. BU Support Solutions | , Rev | 2012-06-29 | Page 26 › The increase of cheaper smartphones is providing more consumers with the opportunity to participate online › In India and Indonesia, the smartphone is now the primary internet device 5. SMARTPHONES REDUCE THE DIGITAL DIVIDE Source: Ericsson ConsumerLab Analytical Platform 2013 Base: Mobile phone users’ total time spent on respective service per device
    • 27. BU Support Solutions | , Rev | 2012-06-29 | Page 27 › The risks associated with being connected are becoming more apparent, but people minimize them by being more cautious online › 56% of daily internet users are concerned about privacy issues › 4% say that they would use the internet less because of this 6. ONLINE BENEFITS OUTWEIGH CONCERNS Source: Ericsson ConsumerLab Analytical Platform 2013 Base: Daily internet users in US, Mexico, Sweden, Egypt, Pakistan, Thailand
    • 28. BU Support Solutions | , Rev | 2012-06-29 | Page 28 › Our friends are particularly influential when it comes to viewing video material › 38% of respondents say they watch video clips recommended by their friends at least several times a week › 22% influence their own friends 7. Video on command Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
    • 29. BU Support Solutions | , Rev | 2012-06-29 | Page 29 › Our internet usage is measured in bits and bytes, but people need help understanding the relevance of the data › 48% of smartphone owners use apps to get information about data consumption › 37% use apps to test connection speed 8. Making my data visible Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 7,500 iPhone/Android smartphone users in Tokyo, Beijing, London, New York and São Paulo, who use internet daily
    • 30. BU Support Solutions | , Rev | 2012-06-29 | Page 30 › Smartphone owners believe that interactive sensors will be used in everything from healthcare and public transport, to cars, homes and workplaces › 60% believe sensors will be commonplace by the end of 2016 9. Sensors in daily places Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
    • 31. BU Support Solutions | , Rev | 2012-06-29 | Page 31 10. Play, pause, resume elsewhere Source: Ericsson ConsumerLab Analytical Platform 2013. Base: Smartphone owners in Chile, Mexico and Brazil
    • 32. BU Support Solutions | , Rev | 2012-06-29 | Page 32

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