• Save
Fórum gestão e inovação Amcham Uberlandia 20131128
Upcoming SlideShare
Loading in...5
×
 

Fórum gestão e inovação Amcham Uberlandia 20131128

on

  • 447 views

Na Sociedade Conectada a conectividade esta mudado o jeito que vivemos e pensamos. Estamos criando um malha de dispositivos que sentem e pensam junto conosco. Nos temos 5 sentidos e nosso Smartfones ...

Na Sociedade Conectada a conectividade esta mudado o jeito que vivemos e pensamos. Estamos criando um malha de dispositivos que sentem e pensam junto conosco. Nos temos 5 sentidos e nosso Smartfones tem 15 ou mais.

Statistics

Views

Total Views
447
Views on SlideShare
445
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
1

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Tinha Curso de Ingles- the Language Solution- composto de 15 fasciculos e CDS. Perdi os CDs. Como posso conseguir repô-los?lucybap@gmail.com
    Aguardo
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • ************************************************ <br /> Slide owner: BNET Strategic marketing & Intelligence <br /> Source: Ericsson Mobility Report, November 2013 <br /> Latest update: November 2013 <br /> Best before: June 2014 <br /> ************************************************ <br /> Subscriptions vs subscribers <br /> There is a large difference between the number of subscriptions and subscribers. This is due to the fact that many subscribers have several subscriptions. Reasons for this could include users lowering their <br /> traffic cost by using optimized subscriptions for different types of calls, maximizing coverage and having different subscriptions for mobile PCs/tablets <br /> and for mobile phones. In addition, it takes time before inactive subscriptions are removed from operator databases. Consequently, subscription penetration can easily reach above 100 percent, which is the case in many countries today. It should however be noted that in some developing regions it is common for several people to share one subscription, having for example a family phone <br />
  • ************************************************ <br /> Slide owner: BNET Strategic marketing & Intelligence <br /> Source: Ericsson Mobility Report, November 2013 <br /> Latest update: November 2013 <br /> Best before: June 2014 <br /> ************************************************ <br /> By Q3 2013, total mobile subscriptions were around 6.6 billion. By the end of 2019, they are expected to reach around 9.3 billion. Global mobile broadband subscriptions passed 2 billion in 2013, and are predicted to grow 4 times by 2019, reaching 8 billion. Mobile broadband will gain a larger share of total broadband subscriptions in many markets, complementing fixed broadband, and in certain segments replacing it. As coverage is built out it is increasingly common for users to replace fixed broadband with mobile broadband. The majority of mobile broadband devices are, and will continue to be, smartphones. <br /> The number of fixed broadband users is at least three times the number of fixed broadband connections, due to multiple usage in households, enterprises and public access spots. This is the opposite of the mobile phone situation, where subscription numbers exceed user numbers. <br />
  • ************************************************ <br /> Slide owner: BNET Strategic marketing & Intelligence <br /> Source: Ericsson Mobility Report, November 2013 <br /> Latest update: November 2013 <br /> Best before: June 2014 <br /> ************************************************ <br /> Around 55 percent of all mobile phones sold in Q3 2013 were smartphones. Total smartphone subscriptions will reach 1.9 billion at the end of 2013 and are expected to grow three times to 5.6 billion in 2019. <br /> Reasons for the smartphone subscriptions growth are e.g. <br /> Change basic phones to smartphones <br /> Availability of low-end smartphones, facilitating for new subscribers to enter the market <br /> Mobile traffic per smartphone subscription will increase four times between 2013 and 2019, from 600 MB to 2.2 GB. <br /> Reasons for this is e.g. <br /> Increased screen size and resolution of screen <br /> Increasingly watching video on the smartphone <br /> Increasingly using the smartphone for e.g. social networking, music streaming, web browsing <br /> The increase in smartphone subscriptions together with increase in traffic per subscription drive the total mobile traffic increase. Total smartphone traffic will increase 10 times until end of 2019. <br />
  • ************************************************ <br /> Slide owner: BNET Strategic marketing & Intelligence <br /> Source: Ericsson Mobility Report, November 2013 <br /> Latest update: November 2013 <br /> Best before: June 2014 <br /> ************************************************ <br /> Population coverage of the world’s mobile networks is constantly increasing as more base stations are deployed. This article deals with the trends and outlook concerning the area in which a user has sufficient signal to connect to a mobile network – better known as population coverage. GSM/EDGE technology has by far the widest reach and today covers more than 85 percent of the world’s population. The areas that remain to be covered by GSM/EDGE in the countries that use the technology are sparsely populated. <br /> By the end of 2012, WCDMA/HSPA covered 55 percent of the world’s population. Further build-out of WCDMA/HSPA will be driven by a number of factors: increased user demand for internet access, the growing affordability of smartphones, and regulatory requirements to connect the unconnected. By the end of 2019, around 90 percent of the world’s population will have the opportunity to access the internet using WCDMA/HSPA networks. <br /> Even in the early days of roll-out, at the end of 2012, it has been estimated that LTE covered 10 percent of the world’s population. Looking ahead 6 years, it is predicted that this will increase to over 65 percent. <br /> The figures refer to the population coverage of each technology. The ability to utilize the technology is subject to other factors as well, such as access to devices and subscriptions. <br />   <br /> . <br />
  • ************************************************ <br /> Slide owner: BNET Strategic marketing & Intelligence <br /> Source: Ericsson Mobility Report, November 2013 <br /> Latest update: November 2013 <br /> Best before: June 2014 <br /> ************************************************ <br /> Video makes up the largest segment of data traffic in networks and it is expected to grow around 55percent annually up until the end of 2019. Today it accounts for around 35% of the traffic and in 2019 more than 50%. <br /> Some drivers: <br /> Streaming on-demand and time-shifted content in all groups, not just early adopters <br /> Strong uptake of video streaming services, e.g. HBO, Netflix <br /> Watching on multiple devices, e.g. smartphones <br /> Watching when out and about, i.e. increasingly over mobile networks <br /> Other main categories are: <br /> Web browsing: around 10% in 2013 and 2019 <br /> Social networking: around 10% in 2013 and 2019 <br /> Notes: <br /> Video is also likely to form a major part of file sharing traffic and a sizeable part of encrypted traffic, in addition to the identified application type ‘video’ <br /> By encrypted traffic we mean encryption on the network layer (e.g. VPNs) or transport layer (e.g. TLS/SSL). Application layer encryption such as DRM for <br /> video content is not included. <br />
  • ************************************************ <br /> Slide owner: BNET Strategic marketing & Intelligence <br /> Source: Ericsson Mobility Report, November 2013 <br /> Latest update: November 2013 <br /> Best before: June 2014 <br /> ************************************************ <br /> The figure shows how the most widely used online applications contribute to overall mobile data traffic volumes, and how these contributions vary by the <br /> type of connected device. Based on Average values from measurements in a selected number of commercial HSPA and LTE networks in Asia, Europe and the Americas show that regardless of device type, video is the largest contributor to traffic volumes (30-50 percent). Actual values in individual networks can vary a lot. This article discusses how the most widely used online applications contribute to overall mobile data traffic volumes, and how these contributions vary by the type of connected device. YouTube still dominates video traffic in most mobile networks and accounts for an average of around 45 percent of total video traffic volume. In fixed networks where it has been launched, Netflix often dominates traffic. This is not the case in mobile networks, where Netflix only represents a small share of mobile PC and tablet traffic. <br /> For smartphones, social networking is already the second largest traffic volume contributor with an average share of over 15 percent in these networks. During the past year, we have seen an increase in the percentage of both social networking traffic on smartphones and video traffic on tablets and mobile PCs. <br /> Traffic drawn from mobile PCs is notable for having higher file sharing activity than other devices. Online audio and email are important contributors to data traffic on tablets and smartphone devices. The part of file sharing that is associated with smartphones and tablets comes predominantly from tethering traffic Does not take into account Wi-Fi offload traffic. Smartphones include Android and iPhone models only. “Other” includes applications that it was not possible to identify or that don’t qualify as one of the listed applications. <br />
  • 1 in four US customers bought virtual in 2011. 100% over 2010 <br />

Fórum gestão e inovação Amcham Uberlandia 20131128 Fórum gestão e inovação Amcham Uberlandia 20131128 Presentation Transcript

  • A evolução da Tecnologia e como as tecnologias se aplicam nas novas gerações Jesper Rhode
  • Quando uma pessoa se conecta, muda sua vida; quando tudo se conecta, muda o mundo
  • Velocidade da mudança 50 billion connected things 1 billion connected places COISAS PESSOAS LUGARES
  • 3 vezes em 3 anos 1 milhao de iPhones 1 em 78 dias 1 milhao de iPads em 28 dias 1 milhao iPhone 5 sold in ?
  • Penetração móvel Q3 2013
  • Linhas moveis e fixos 2010-2019 M2M subscriptions not included
  • 5.6 Bilhoes de smartphones em 2019 › 5.6 B de smartphone no final de 2019 › 55% dos aparelhos vendidos em Q3 foram smartphones › Em 2019 cada smartphone vai consumir em media 2.2GB de dados por mes
  • 10 vezes volume de dados moveis em 2019 Consumo por mes por tipo de despositivo 2013 Voz e dados globais 2010-2019 2019 3.3 GB 13 GB 1.0 GB 4.5 GB 0.6 GB 2.2 GB 10x Volume de dados em 2019
  • Cobertura >65% da população mundial coberta por 4G/LTE em 2019
  • Como avaliamos a qualidade da cobertura da internet hoje Custo do congestionamento urbano Benefícios dos aplicativos de tráfego 40 bilhões de reais em 2012 5% do tempo de viagem
  • Internet e a economia › 10% de penetração de Banda-larga, 1%pp de crescimento no PIB › 1.000 novos usuarios de Banda-larga, 80 novos postos de trabalho
  • Segmento jovem e a internet Source: Mobileyouth.org
  • Segmento jovem gasta 400 Bi de dólares por ano
  • Jovens preferem apps moveis para se ligar com amigos off-line
  • 78% dos jovens usam apps para marcar um encontro off-line
  • Fidelidade dos jovens é induzido por experiência, e não por preço ou promoção
  • 40% dos jovens trocaram de operadoras devido a atendimento ruim
  • O jovem fã é 100 vezes mais influente que clientes em geral
  • 88% da recomendação das marcas é gerado por 10% dos fãs
  • TV em mudança 2018 50 horas por semana 1975 17 horas por semana 2010 35 horas por semana Cisco 2011 Center for the digital future, CA
  • Onde assistimos tv? Nielsen 2013
  • Crescimento previsto por tipo de trafego 2010-2019
  • Distribuição de dados por tipo de dispositivo O consumo de vídeo em smartphones aumentou muito nos últimos anos
  • Rikke Koch: Memory Bag
  • Nicolas Righetti for The New York Times Stephane Cheikh, innovation manager at SITA, with a 3-D display of passengers at Copenhagen Airport.
  • SEU PRONTUARIO DIGITAL
  • Impacto da tecnologia sobre as empresas Inovação aberta A sociedade conectada viabiliza um novo tipo de colaboração
  • inúmeras oportunidades em todos os setores Casas Conectadas Micro geração de energia conectada Medidores Conectados Prédios Conectados Câmeras Conectadas Carros Conectados CONECTIVIDADE INOVAÇÃO NOVOS MODELOS DE NEGÓCIO SUSTENTABILIDADE Doutores Conectados Caminhões Conectados Times de campo conectados Ônibus Conectados
  • Remodelando a escala de economia Gastos de P&D por grupo de empresa Tamanho 1981 1989 1999 2003 < 1000 empregados 4.4% 9.2% 22.5% 22.5% 1,000 – 4,999 6.1 % 7.6 % 13.6% 14.8% 5,000 – 9,999 5.8 % 5.5% 9.0% 7.5% 10,000 – 24,999 13.1% 10.0% 13.6% 13.4% 25,000 + 70.7% 67.7% 41.3% 40.9% Sources: National Science Foundation, Science Resource Studies, Survey of Industrial Research Development, 1991, 1999, 2001, 2003.
  • Mudança de paradigma Comando e Controle Colaboração e Comunicação
  • Como trocar para invocação aberta Nos temos que contratar o melhora talento Nem todo o talento trabalha para nos Nos temos que descobrir, desenvolver, e vender P&D Externo cria valor significativo. P&D Interno captura este valor Se podemos descobrir antes, podemos reservar o mercado primeiro Não precisamos fazer toda a pesquisa para fazer um bom negocio. Se nos tivemos as melhores e maiores ideias no setor, nos vamos ganhar. Se formos melhores para combinar pesquisa interna e externa vamos ganhar. Nos precisamos controlar nossos próprios patentes para que ninguém ganha em cima de nossas ideias. Podemos ganhar quando outros usam nossos patentes. Open Innovation Forum
  • Ferramentas para inovação aberta Blogs Wikis Networking Media Feeds Seeds
  • Como se diferenciar?
  • Mercadoria digital $1bn > $4bn 2009 2013