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ABTA - Current and future IPTV services and technology strategies.

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The services and technoogies that IPTV services will or should migrate to on the coming year. …

The services and technoogies that IPTV services will or should migrate to on the coming year.
Should operatror embrace the OTT providers, and what are the strategies for that.

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  • 08/08/13 08/08/13 2011-10-19 08/08/13 2011-10-19 2011-10-19
  • Ericsson AB 2009 Trends, Operator Opportunities (example) Ericsson AB 2008
  • 08/08/13 2011-10-19 Multiscreen SDK and Portals 4.1 Product Presentation 1/221 09-FGC 101 1470/2 Uen, Rev B
  • Our goal is to operate one platform for all our services (data, voice, video) As we move toward Managed IPTV, a single, converged platform will drive cost efficiencies in the long run vs. supporting two parallel platforms These efficiencies are direct (lower unit costs) and indirect (operations, space, power)
  • 08/08/13 2011-10-19 Multiscreen TV Vision
  • 08/08/13 2011-10-19 © Ericsson 2013 © Ericsson 2013 08/08/13 2011-10-19 © Ericsson 2013 08/08/13 2011-10-19

Transcript

  • 1. IP transformation Jesper rhode Ericsson america latina
  • 2. Ericsson commercial in confidence Richer content & interactivity OTT & Web Multiscreen TSTV / PVR SD/HD/3D User experience VOD & iTV Keep your customers, grow your base, increase arpu with New services Bundle KEY To Sucess!
  • 3. Ericsson commercial in confidence Potential changes › New Products/Services – Time Shift - Catch-up/Start-Over – nPVR, rsDVR Cloud Services – Still in Theater Movies – Unmanaged/Connected Devices – Applications – CAFÉ – Out of Footprint Service – More HD Services & 4K – Hospitality & Business Services – Recommendation / Social – Interactive Advertising – Federated Content › Infrastructure Changes – MetaData/File Transcode – Digital Migration – MPEG4 – Device/EPG – 1080P60/Watermarking – TR-69/transcode/Flx DRM/ABR/ – Application Store – Advanced CDN /AA – Policy Servers – Cable PON – Analytics/EPG/OTT Link – Content Mgmt/OnDemand
  • 4. Ericsson commercial in confidence Next gen ui is key
  • 5. Ericsson commercial in confidence Bringing value to video value chain Digital Terrestrial TV Satellite dth OTT Cloud Video Services Managed HFC & Ip Network LTE nPVR and Time Shift Services Next Generation Processing Content Management Content Creation & Distribution 1 2 3 OTT Service Enhancment Advertising4
  • 6. Ericsson commercial in confidence 6 Technology evolution New Technology enables new features and cost reduction Managed Legacy Platform (MPEG) Web Platform (OTT Unmanaged) HTML Based Managed IPTV (IP STB and Other IP Devices) Definition • Legacy Residential and Commercial businesses • Includes legacy STBs, Advanced STB and content-sharing across devices? • Unmanaged content delivery to IP devices • Online subscription and ala-carte efforts, as well as other rights- secured content • Substitute / replacement for Legacy business • Provides a simpler user experience, lower facilities and operations cost, and better regulatory treatment Today’s Usage Level High (240 hrs/Mo) Low – 8 hrs/Mo High (240 hrs/Mo) Investment Required High Low Med Where Are You Today? • Improve services and reduce costs • Capabilities are being developed and deployed in select markets – additional investment necessary • Lab and trial plans • Efforts will build on investment and learning from Web Platform Timing Current and continues in parallel for ~8-10 years Beginning now Start Deployments 2014
  • 7. Ericsson commercial in confidence Technology Enabler Managed Legacy Platform (MPEG) Web Platform (OTT Unmanaged) HTML Based Managed IPTV (IP STB and Other IP Devices) Defined Interfaces for Vendors and Third-Party Developers Centralized Content Management, Super Headend, CDN, Transcoding Identity, Cross Platform Entitlements, Measurement and Intelligence CPE / Home Gateway UI & Applications System & Apps Security Transport & Bandwidth Video Acq & Distribution BSS / OSS Publishable Interfaces Legacy / Ethernet / DOCSIS STB Rovi / Mediaroom / etc QAM, SDV, DVB-S, DSL Multiple Conditional Access Technology Enablers Bridge legacy subscriber base IP STB / Gateway / IP Devices HTML4/5 Widgets, Cross Platform, Social Networking, Second Screen Unmanaged OTT IP Devices (PC, Mobile, ConnectedTV) Web-Based Presentation Managed Over HFC/LTE/DSL/Sat Link to HFC Digital Rights Mgmt (DRM) Hardware-Assisted DRM
  • 8. Ericsson commercial in confidence Key Segments of OTT Content Production Playout Service Provisioning Distribution Content Management Devices SP Distribution Distribution SP Distribution Cable Fixed BB Terrestrial Satellite Directtv, Intelsat (Distr) Boxer (SP), Teracom (Distr) Net/Claro, MegaCable GVT, Oi Examples:Technology: SP DistributionSP TV operators Broadcasters Content Providers Mobile BB Vodafone, TelefonicaDistributionSP TV Operators › Operators who manage, distribute, deliver and monetize video and advanced media content in real-time and on demand to consumers Contribution/Distribution › Operators who distribute video content by satellite – the professional to professional content delivery market. On-Line Aggregators › On-Line Distributors of Content › Value is in reach and packaging › Relies on internet for distribution Broadcasters › Content aggregator / Owner Owner of linear ad space Value in acquired content /Brand Content Producers Real Time: Event driven Content Production Real Time distribution Value is now or the first 3 minutes Long Tail Value low Non Real Time: Mainly Planned Content Production Bulk distribution for later playout Value depending on release plan Long Tail Value medium to high Enterprise › B2B and B2C Applications Own content Packaged and Distributed Cloud services and App Stores OTT Video Playout OTT Video Playout
  • 9. Ericsson commercial in confidence Distribution Enablement Content Production Playout Service Provisioning Distribution Content Management Devices SP Distribution Distribution SP Distribution Cable Fixed BB Terrestrial Satellite Boxer (SP), Teracom (Distr) Examples:Technology: SP DistributionSP TV operators Broadcasters Content Providers Mobile BB DistributionSPAccess Networks + BSS/OSS Device Connectivity Management Service Enablement Communication Enablers Service Enablement Net/Claro, MegaCable Directtv, Intelsat (Distr) Vodafone, Telefonica GVT, Oi
  • 10. Ericsson commercial in confidence Multi-Screen Management Content Management Content & ApplicationsService LayerNetwork LayerClient Service Exposure Content Processing Media Delivery Content Adaptation 3rd Party Application & Service Providers Policy Control API Live & On- Demand Video with Metadata Transparent Caching Video Delivery Managed Content Internet Content Service CataloguePortal Live, On-Demand, VBR, CBR, ABR Broadcast Positioning Future ECOSYSTEM Seamless Aggregation and Service Exposure Advertising Framework (Ad Decision)
  • 11. Ericsson commercial in confidence