Building Data Narrative: Discovering Haight Street

Building a Data Narrative Discovering Haight Street General Manager Jesper Sparre Andersen Bloom Studio @jandersen @databloomThursday, March 1, 12

Data ScienceThursday, March 1, 12

How do we make this better?Thursday, March 1, 12

Thursday, March 1, 12

Statistics Programming VisualizationThursday, March 1, 12

Business facing metricsThursday, March 1, 12

Data ArtThursday, March 1, 12

What’s a good experience?Thursday, March 1, 12

Algorithms Programming ExpressionThursday, March 1, 12

Data UXThursday, March 1, 12

Visible PathThursday, March 1, 12

Data NarrativeThursday, March 1, 12

What if we start with telling the story?Thursday, March 1, 12

Statistics Programming Visualization ExpressionThursday, March 1, 12

Lots of Types of DataThursday, March 1, 12

Lots of Types of VisualizationsThursday, March 1, 12

Don’t give users scores Give users storiesThursday, March 1, 12

What’s Haight Street Like?Thursday, March 1, 12

This is a hard questionThursday, March 1, 12

Named after California pioneer and exchange banker Henry HaightThursday, March 1, 12

City of San FranciscoThursday, March 1, 12

Municipal Record March 16, 1916, page 87, “named for Fletcher Haight, a prominent lawyer and later U.S. District Judge”Thursday, March 1, 12

ØThursday, March 1, 12

1.8 miles long Notable Buildings: San Francisco City Hall Cal Academy of Sciences de Young MuseumThursday, March 1, 12

Wikipedia (Haight-Asbury)Thursday, March 1, 12

Named after California governor and exchange banker Henry Haight (this is the other Henry Haight’s father)Thursday, March 1, 12

We don’t think of streets as entitiesThursday, March 1, 12

We think streets as an experienceThursday, March 1, 12

PsychogeographyThursday, March 1, 12

Hard Facts & Soft FactsThursday, March 1, 12

Hard FactsThursday, March 1, 12

What’s the geography?Thursday, March 1, 12

Open Street MapsThursday, March 1, 12

100! 90! 80! 70! 60! 50! 40! 30! 20! 10! 0! 0! 0.5! 1! 1.5! 2! 2.5! 3!Thursday, March 1, 12

What’s of interest?Thursday, March 1, 12

Arts & Entertainment Travel & Transport Professional & Other Places Shops & Services Nightlife Spots Gyms or Fitness Centers Food Great OutdoorsThursday, March 1, 12

Voronoi TesselationThursday, March 1, 12

Area densities 0.20 0.15 0.10 0.05 0.00 −25 −20 −15 −10 −5 0Thursday, March 1, 12

Soft FactsThursday, March 1, 12

Where is it safe?Thursday, March 1, 12

DataSF.orgThursday, March 1, 12

How do you measure?Thursday, March 1, 12

Day NightThursday, March 1, 12

What are people like?Thursday, March 1, 12

LanguageThursday, March 1, 12

DistributionThursday, March 1, 12

LocationThursday, March 1, 12

Swedish Dutch Slovak Indonesian Thai Spanish Czech French Japanese ItalianThursday, March 1, 12

Are there differences in gender?Thursday, March 1, 12

60.3%:39.7% prior 50.7%:49.3%Thursday, March 1, 12

Women MenThursday, March 1, 12

SentimentThursday, March 1, 12

Naïve BayesThursday, March 1, 12

Negative PositiveThursday, March 1, 12

What do people say?Thursday, March 1, 12

Maximum entropyThursday, March 1, 12

What do folks remember?Thursday, March 1, 12

Where do people go?Thursday, March 1, 12

What next?Thursday, March 1, 12

Users deserve storiesThursday, March 1, 12

There are stories for anything...Thursday, March 1, 12

Thank you! General Manager Jesper Sparre Andersen Bloom Studio @jandersen @databloomThursday, March 1, 12

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Building Data Narrative: Discovering Haight Street

by Jesper Andersen

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Building Data Narrative: Discovering Haight Street Presentation Transcript