Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23

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A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.

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  • Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23

    1. 1. Social Media Money jesperastrom.com Digital Director @ Honesty
    2. 2. Who am I?
    3. 3. From Hockey stick to Long tail...
    4. 4. What is our primary goal online?
    5. 5. What should our primary goal in Social Media be?
    6. 6. My primary goal with today is to put you in a mindset that will help you make money online!
    7. 7. Question of the day: How do we make money on social media?
    8. 8. Simple answer: Create a billing relationship as soon as possible!
    9. 9. But what about the transparency and the remarkable content?
    10. 10. First understand how the web works.
    11. 11. The web consist of three things People - Content - Links Producers Assets Value a fourth thing is data, but we’re not there yet
    12. 12. The Web is social...
    13. 13. Conclusion?
    14. 14. How to make money on all of Social media is too big to cover in 45 minutes...
    15. 15. Let’s select two things: 1.Virals campaigns - get traffic 2. Liker to buyer - convert traffic
    16. 16. Changing your mindset about Viral Campaigns
    17. 17. What is a Viral?
    18. 18. Is it a virus? bla
    19. 19. 1:1 transmission K-factor
    20. 20. How can you make something Viral?
    21. 21. Creativity Conformity Charisma 5 C’s Challenge of Viral marketing Cheating
    22. 22. Creativity
    23. 23. Conformity We belong together!
    24. 24. Charisma I want to be like you!
    25. 25. Challenge
    26. 26. Cheating
    27. 27. Cheating
    28. 28. But all that Viral campaign do, is generate traffic! (and data)
    29. 29. So how do we turn all of this traffic into money?
    30. 30. Let’s do it on Facebook!
    31. 31. Changing your mindset about Turning Facebook Likers to Buyers
    32. 32. People don’t buy on Facebook, they buy on websites!
    33. 33. We need to find a way to get them from Facebook to the website (or offline)?
    34. 34. We need to persuade them!
    35. 35. iPod free zone!
    36. 36. In order to socially persuade someone Goal - Reason - Facts
    37. 37. Three steps: Persuasion to like Persuasion to share Persuasion to buy
    38. 38. Persuasion to Like
    39. 39. Persuasion to Share
    40. 40. Persuasion to Buy
    41. 41. Conclusion • Create a billing relationship • Use viral concepts to build traffic • Utilize data • Persuade users in steps • Make money with social facts
    42. 42. Easy!! jesperastrom.com Digital Director @ Honesty

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