Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23

Social Media Money jesperastrom.com Digital Director @ Honesty

Who am I?

From Hockey stick to Long tail...

What is our primary goal online?

What should our primary goal in Social Media be?

My primary goal with today is to put you in a mindset that will help you make money online!

Question of the day: How do we make money on social media?

Simple answer: Create a billing relationship as soon as possible!

But what about the transparency and the remarkable content?

First understand how the web works.

The web consist of three things People - Content - Links Producers Assets Value a fourth thing is data, but we’re not there yet

The Web is social...

Conclusion?

How to make money on all of Social media is too big to cover in 45 minutes...

Let’s select two things: 1.Virals campaigns - get trafﬁc 2. Liker to buyer - convert trafﬁc

Changing your mindset about Viral Campaigns

What is a Viral?

Is it a virus? bla

1:1 transmission K-factor

How can you make something Viral?

Creativity Conformity Charisma 5 C’s Challenge of Viral marketing Cheating

Creativity

Conformity We belong together!

Charisma I want to be like you!

Challenge

Cheating

But all that Viral campaign do, is generate trafﬁc! (and data)

So how do we turn all of this trafﬁc into money?

Let’s do it on Facebook!

Changing your mindset about Turning Facebook Likers to Buyers

People don’t buy on Facebook, they buy on websites!

We need to ﬁnd a way to get them from Facebook to the website (or ofﬂine)?

We need to persuade them!

iPod free zone!

In order to socially persuade someone Goal - Reason - Facts

Three steps: Persuasion to like Persuasion to share Persuasion to buy

Persuasion to Like

Persuasion to Share

Persuasion to Buy

Conclusion • Create a billing relationship • Use viral concepts to build trafﬁc • Utilize data • Persuade users in steps • Make money with social facts

Easy!! jesperastrom.com Digital Director @ Honesty

Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23

by Jesper Åström on Aug 23, 2010

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Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23 — Presentation Transcript