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Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23
 

Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23

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A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.

A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.

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Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23 Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23 Presentation Transcript

  • Social Media Money jesperastrom.com Digital Director @ Honesty
  • Who am I?
  • From Hockey stick to Long tail...
  • What is our primary goal online?
  • What should our primary goal in Social Media be?
  • My primary goal with today is to put you in a mindset that will help you make money online!
  • Question of the day: How do we make money on social media?
  • Simple answer: Create a billing relationship as soon as possible!
  • But what about the transparency and the remarkable content?
  • First understand how the web works.
  • The web consist of three things People - Content - Links Producers Assets Value a fourth thing is data, but we’re not there yet
  • The Web is social...
  • Conclusion?
  • How to make money on all of Social media is too big to cover in 45 minutes...
  • Let’s select two things: 1.Virals campaigns - get traffic 2. Liker to buyer - convert traffic
  • Changing your mindset about Viral Campaigns
  • What is a Viral?
  • Is it a virus? bla
  • 1:1 transmission K-factor
  • How can you make something Viral?
  • Creativity Conformity Charisma 5 C’s Challenge of Viral marketing Cheating
  • Creativity
  • Conformity We belong together!
  • Charisma I want to be like you!
  • Challenge
  • Cheating
  • Cheating
  • But all that Viral campaign do, is generate traffic! (and data)
  • So how do we turn all of this traffic into money?
  • Let’s do it on Facebook!
  • Changing your mindset about Turning Facebook Likers to Buyers
  • People don’t buy on Facebook, they buy on websites!
  • We need to find a way to get them from Facebook to the website (or offline)?
  • We need to persuade them!
  • iPod free zone!
  • In order to socially persuade someone Goal - Reason - Facts
  • Three steps: Persuasion to like Persuasion to share Persuasion to buy
  • Persuasion to Like
  • Persuasion to Share
  • Persuasion to Buy
  • Conclusion • Create a billing relationship • Use viral concepts to build traffic • Utilize data • Persuade users in steps • Make money with social facts
  • Easy!! jesperastrom.com Digital Director @ Honesty