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eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
eMetrics, Stockholm - October 2009, Email And Social Media
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eMetrics, Stockholm - October 2009, Email And Social Media

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A presentation held at eMetrics Stockholm in October 2009. For a full recap of some details, please visit my blog.

A presentation held at eMetrics Stockholm in October 2009. For a full recap of some details, please visit my blog.

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  • 1. Email and Social Media Optimize your work with tribes jesperastrom.com
  • 2. Who am I jesperastrom.com
  • 3. Today’s topics <ul><li>Kill some myths about social media </li></ul><ul><li>Enforce some social media theories </li></ul><ul><li>Discuss what e-mail really is </li></ul><ul><li>One way to use e-mail and social media combined </li></ul>jesperastrom.com
  • 4. Killing some myths about Social media jesperastrom.com
  • 5. Enter The Social Media Guru jesperastrom.com
  • 6. Social media Guru says: <ul><li>Social media is about conversation and you can’t measure traditional ROI!! </li></ul><ul><li>Social media is so complex that you cannot put it into simple numbers!! </li></ul><ul><li>Social media metrics simply cannot be done by people who aren’t social media gurus like me!! </li></ul>jesperastrom.com
  • 7. Yes We can!!
  • 8. Let’s enforce some social media theories jesperastrom.com
  • 9. One in a million on facebook is 300 people! 300 ppl is a crowd jesperastrom.com
  • 10. Long tail collaboration in Tribes jesperastrom.com
  • 11. Tribes <ul><li>A group of people that share a passion </li></ul><ul><li>Your company can work on many tribal grounds </li></ul><ul><li>Each tribe has a tribe leader </li></ul>jesperastrom.com
  • 12. Find the leader and ask how you can improve! jesperastrom.com
  • 13. Discuss what e-mail really is jesperastrom.com
  • 14. Email is not an inbox jesperastrom.com
  • 15. E-mail is an Identifier jesperastrom.com
  • 16. What do I mean with this!? <ul><li>Have you signed up to an online service without your e-mail address lately? </li></ul><ul><li>Have you ever received an invoice to Facebook? </li></ul>jesperastrom.com
  • 17. E-mail is an Identifier jesperastrom.com
  • 18. One way to use e-mail social media combined Finding tribal leaders jesperastrom.com
  • 19. KPIs and Success events <ul><li>Set KPIs for your online activities </li></ul><ul><li>Set a trackers on controlled traffic to your website  to measure success events </li></ul>jesperastrom.com
  • 20. KPI for this objective <ul><li>Increased sharing means more visibility </li></ul><ul><li>Shared items with good sentiment is good for overall business </li></ul><ul><li>Finding who shares the most will make work more effective </li></ul>jesperastrom.com
  • 21. My favorite tools jesperastrom.com Newsletter Database Social media share buttons
  • 22. Setting success events <ul><li>Opened e-mail </li></ul><ul><li>Clicked link in an e-mail </li></ul><ul><li>Click on a sharing button </li></ul><ul><li>Visitor from shared tracker </li></ul>jesperastrom.com
  • 23. Metrics <ul><li>Opened e-mail ratio </li></ul><ul><li>Clicked stories per e-mail </li></ul><ul><li>Clicked social media buttons per e-mail </li></ul><ul><li>Total traffic per shared item </li></ul>jesperastrom.com
  • 24. Grouping <ul><li>Each e-mail address is an object </li></ul><ul><li>Each activity is a tag </li></ul><ul><li>Similar e-mails, based on activities, are grouped as being a part of the same tribe </li></ul>jesperastrom.com
  • 25. So, what happens now? jesperastrom.com
  • 26. This is how it is done Send unique newsletter Enter with unique tracker Shares with unique tracker Enter with unique tracker
  • 27. Measure and group all success events jesperastrom.com
  • 28. Result Opens 70% Clicks on 3 stories Shares 1 story Creates 3 new visits Opens 20% Clicks on 1 story Shares 1 story Creates 100 new visits Opens 100% Clicks on 5 stories Shares 0 story Creates 0 new visits User 1 User 2 User 3 jesperastrom.com
  • 29. What do you get? <ul><li>Identified tribal leaders </li></ul><ul><li>You know what topics they like and share </li></ul><ul><li>You have an established opt-in relationship through e-mail </li></ul><ul><li>Now give them a task by asking them what you can do for them! </li></ul>jesperastrom.com
  • 30. So what about the $$$!! jesperastrom.com
  • 31. One magic metric <ul><li>74% of online customers trust recommendations &amp; reviews from peers in purchasing decisions </li></ul>
  • 32. Find me @jesperastrom http://jesperastrom.com jesperastrom.com

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