Today the internet is the principal source of business, educational and leisure information as well as a key arena for corporate and cultural competition. Having quality contents is crucial but insufficient, because to ensure their visibility in the principal search engines, blogs and Web 2.0 sites, these contents must be accompanied by positioning and dissemination strategies. This will enable them to be accessed by new audiences around the world.
Such a competitive environment raises the specific question of whether museums have efficiently joined the Web 2.0 community, as well as a host of other questions: Do they use blogs? Are they visible in social networks? Do they publish videos? Are they featured in Wikipedia? Which museums have the best visibility on this new web?
The IT department of the Thyssen-Bornemisza Collection Foundation has attempted to answer these questions by conducting the following analysis. It concludes with a global ranking which identifies the museum websites that have the best visibility on the internet and can be used as a benchmark by other institutions.
12. Over 1.6 billion of Internet users. (Internet WorldStats, 2009) Internet worldpenetrationratehigherthan 23%: US (74%), India(4%), China (19%) (Internet WorldStats, 2009) Over 13 millions of Social networksusers in Spain. (comScoreWoldMetrix, Marzo 2008) 2.Millions users
13. 2. Blogs > 100 million Blogs (Technorati, junio ) > 9.3 millionvisitors/month Twittergrew un 131%. (comScoreMediatrix, marzo 2009 )
14. 2. Web 2.0: Top sites in terms of visitors Facebook y Youtube Haveentered in top ten (Alexa, junio 2009)
15. Uniquevisitors (000) March 2009 Visitorsmarch 2009 (000). Source: comScore Media Metrix 2.Threats to Google hegemony
39. The museums Web 2.0 is dominated by US and British museums.
40. The visibility in the Web 2.0 environment represents a great opportunity to capture new virtual audiences.
41. Be a Museum 2.0 involve all the institution not only the web site.
42. Is a strategic approach to spread our collections and activities all around the world.
43. Web 2.0 means the opportunity of reach new audiences but also demand big effort. focus on; create, publish and share high quailitycontents , and user management. 5. Conclusions
44. Javier Espadas Bardón IT Manager Fundación Colección Thyssen-Bornemisza Contact me at jespadas@museothyssen.org javier.espadas@jesba.com javier.espadas.bardon http://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78 Follow me at http://www.slideshare.net/jespadas http://twitter.com/javier_espadas http://www.jesba.com http://www.museothyssen.org/blogs/tecnologico/ Downloadthe “Museums Web 2.0 Ranking Analysis” from: http://www.museothyssen.org/blogs/tecnologico/ 6. Contact, follow and downloadinformation