Communicating The Museum Javier Espadas

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    Communicating The Museum Javier Espadas - Presentation Transcript

    1. Museums Internet ResearchFromLinkedDocumentstoLinkedPeople
      Javier Espadas Bardón
      IT Manager at Thyssen Bornemisza Museum
      9th InternatinalConferenceCommunicatingtheMuseum
      Malaga, June 09
    2. Index
      Internet Today
      Figures about Web 1.0 and Web 2.0
      Motivations
      The Research
      Indicators
      General Ranking
      Conclusion
    3. 1.Internet today
      • Principal source of business, educational and leisure information
      • Global coverage
      • High competitive environment
      • Extremely dynamic
      • Exponential growth
      • Millions of publishers
      • World coverage
      • English is the universal language on the Internet
    4. 2.Millions of interconnected computers
    5. 2.Millions of documents
    6. Over 1.6 billion of Internet users.
      (Internet WorldStats, 2009)
      Internet worldpenetrationratehigherthan 23%: US (74%), India(4%), China (19%)
      (Internet WorldStats, 2009)
      Over 13 millions of Social networksusers in Spain.
      (comScoreWoldMetrix, Marzo 2008)
      2.Millions users
    7. 2. Blogs
      > 100 million Blogs
      (Technorati, junio )
      > 9.3 millionvisitors/month
      Twittergrew un 131%.
      (comScoreMediatrix, marzo 2009 )
    8. 2. Web 2.0: Top sites in terms of visitors
      Facebook y Youtube
      Haveentered in top ten
      (Alexa, junio 2009)
    9. Uniquevisitors (000)
      March 2009
      Visitorsmarch 2009 (000). Source: comScore Media Metrix
      2.Threats to Google hegemony
    10. 3. Motivations
      Such a competitive environment raises many questions:
      • Have the museums efficiently joined the Web 2.0 community?
      • Do they use blogs?
      • Are they visible in social networks?
      • Which museums have the best visibility on this new web?
      • and many others
    11. 4. Theanalysis
      To answer these questions we have conducted an statistical analysis to evaluate the visibility of museums on the internet (Web 1.0 and Web 2.0) and identify which might be used as benchmarks.
      The characteristics of the analysis are as follows:
      • 100 sites analysed
      • Data collected from 22 sites
      • Data collection period: May – June 2009
    12. 4. Theanalysis: Indicators
      The purpose of each indicator is to answer a question associated with the visibility of a website on the internet.
    13. 4.a. Page
      Which website has the most contents?
    14. 4.a. Links tothedomain
      Which website has the best-known and most referenced contents on the internet?
    15. 4.a. Indexedimages
      Which site has the most to offer in terms of graphics?
    16. 4.a. RichFiles in PDF format
      Which site has the most pdf files?
    17. 4.a. Rich Files in SWF format
      Which site has the most interactive flash files?
    18. 4.a. Referencesin forumposts
      Which site is the most discussed in forums?
    19. 4.a. Referencesin blog entries
      Which site is the most mentioned in blogs?
    20. 4.a. Referencesin microblooging
      Which site is the most mentioned in micro-blogs?
    21. 4.a. Referencesin images2.0
      Which website appears most often in association with images published by users?
    22. 4.a. References in videos
      Which website has the most references in videos published in internet?
    23. 4.a. Referencesin social networks
      Which website is the most mentioned in social networks?
    24. 4.a. Social bookmars and notes
      Which website has been most bookmarked and annotated by users?
      Bookmarks
      Annotations
    25. 4.a. Referencesin profesional networks
      Which website has the most references in professional networks?
    26. 4.a. Referencesin sharedpresentations
      Which website is the most mentioned in presentations published by users?
    27. 4.b. General ranking
      • The social web is global and grow fast.
      • The museums Web 2.0 is dominated by US and British museums.
      • The visibility in the Web 2.0 environment represents a great opportunity to capture new virtual audiences.
      • Be a Museum 2.0 involve all the institution not only the web site.
      • Is a strategic approach to spread our collections and activities all around the world.
      • Web 2.0 means the opportunity of reach new audiences but also demand big effort. focus on; create, publish and share high quailitycontents , and user management.
      5. Conclusions
    28. Javier Espadas Bardón
      IT Manager
      Fundación Colección Thyssen-Bornemisza
      Contact me at
      jespadas@museothyssen.org
      javier.espadas@jesba.com
      javier.espadas.bardon
      http://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78
      Follow me at
      http://www.slideshare.net/jespadas
      http://twitter.com/javier_espadas
      http://www.jesba.com
      http://www.museothyssen.org/blogs/tecnologico/
      Downloadthe “Museums Web 2.0 Ranking Analysis” from:
      http://www.museothyssen.org/blogs/tecnologico/
      6. Contact, follow and downloadinformation

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