Museums Internet ResearchFromLinkedDocumentstoLinkedPeopleJavier Espadas BardónIT Manager at Thyssen Bornemisza Museum9th InternatinalConferenceCommunicatingtheMuseumMalaga, June 09

Index Internet Today Figures about Web 1.0 and Web 2.0 Motivations The ResearchIndicatorsGeneral Ranking Conclusion

1.Internet today Principal source of business, educational and leisure information Global coverage High competitive environment Extremely dynamic Exponential growth Millions of publishers World coverage English is the universal language on the Internet

Principal source of business, educational and leisure information

Global coverage

High competitive environment

Extremely dynamic

Exponential growth

Millions of publishers

World coverage

English is the universal language on the Internet

2.Millions of interconnected computers

2.Millions of documents

Over 1.6 billion of Internet users. (Internet WorldStats, 2009)Internet worldpenetrationratehigherthan 23%: US (74%), India(4%), China (19%)(Internet WorldStats, 2009)Over 13 millions of Social networksusers in Spain. (comScoreWoldMetrix, Marzo 2008)2.Millions users

2. Blogs> 100 million Blogs(Technorati, junio )> 9.3 millionvisitors/monthTwittergrew un 131%. (comScoreMediatrix, marzo 2009 )

2. Web 2.0: Top sites in terms of visitorsFacebook y YoutubeHaveentered in top ten(Alexa, junio 2009)

Uniquevisitors (000)March 2009Visitorsmarch 2009 (000). Source: comScore Media Metrix2.Threats to Google hegemony

3. MotivationsSuch a competitive environment raises many questions:Have the museums efficiently joined the Web 2.0 community? Do they use blogs? Are they visible in social networks? Which museums have the best visibility on this new web? and many others

Have the museums efficiently joined the Web 2.0 community?

Do they use blogs?

Are they visible in social networks?

Which museums have the best visibility on this new web?

and many others

4. TheanalysisTo answer these questions we have conducted an statistical analysis to evaluate the visibility of museums on the internet (Web 1.0 and Web 2.0) and identify which might be used as benchmarks.The characteristics of the analysis are as follows: 100 sites analysed Data collected from 22 sites Data collection period: May – June 2009

100 sites analysed

Data collected from 22 sites

Data collection period: May – June 2009

4. Theanalysis: IndicatorsThe purpose of each indicator is to answer a question associated with the visibility of a website on the internet.

4.a. PageWhich website has the most contents?

4.a. Links tothedomainWhich website has the best-known and most referenced contents on the internet?

4.a. IndexedimagesWhich site has the most to offer in terms of graphics?

4.a. RichFiles in PDF formatWhich site has the most pdf files?

4.a. Rich Files in SWF formatWhich site has the most interactive flash files?

4.a. Referencesin forumpostsWhich site is the most discussed in forums?

4.a. Referencesin blog entriesWhich site is the most mentioned in blogs?

4.a. Referencesin microbloogingWhich site is the most mentioned in micro-blogs?

4.a. Referencesin images2.0Which website appears most often in association with images published by users?

4.a. References in videosWhich website has the most references in videos published in internet?

4.a. Referencesin social networksWhich website is the most mentioned in social networks?

4.a. Social bookmars and notesWhich website has been most bookmarked and annotated by users?BookmarksAnnotations

4.a. Referencesin profesional networksWhich website has the most references in professional networks?

4.a. Referencesin sharedpresentationsWhich website is the most mentioned in presentations published by users?

4.b. General ranking

The social web is global and grow fast.The museums Web 2.0 is dominated by US and British museums.The visibility in the Web 2.0 environment represents a great opportunity to capture new virtual audiences.Be a Museum 2.0 involve all the institution not only the web site. Is a strategic approach to spread our collections and activities all around the world.Web 2.0 means the opportunity of reach new audiences but also demand big effort. focus on; create, publish and share high quailitycontents , and user management. 5. Conclusions

The social web is global and grow fast.

The museums Web 2.0 is dominated by US and British museums.

The visibility in the Web 2.0 environment represents a great opportunity to capture new virtual audiences.

Be a Museum 2.0 involve all the institution not only the web site.

Is a strategic approach to spread our collections and activities all around the world.

Web 2.0 means the opportunity of reach new audiences but also demand big effort. focus on; create, publish and share high quailitycontents , and user management.

Javier Espadas BardónIT ManagerFundación Colección Thyssen-BornemiszaContact me atjespadas@museothyssen.orgjavier.espadas@jesba.comjavier.espadas.bardonhttp://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78Follow me athttp://www.slideshare.net/jespadashttp://twitter.com/javier_espadashttp://www.jesba.comhttp://www.museothyssen.org/blogs/tecnologico/Downloadthe “Museums Web 2.0 Ranking Analysis” from:http://www.museothyssen.org/blogs/tecnologico/6. Contact, follow and downloadinformation