THAT’S My own PlannerManifesto Jesús Melero @jesmelero _________________ www.innblastur.com
ihbvisev I’m JesusHI! Strategic as a Planner. and work This is my personal planner Manifesto. points of view that define me as a ThinkingDesigner. 88 beliefs that talk about WHO HOW I AM & I WORK. So, let’s start…ihbvisev
Innovation is new, is evolution, is trendy, is a change… But the most important; is a different point of view, more creative, insightful and amazing. Without innovation, in times of bits, lights and multiple options, an idea is lighter and die in seconds.I Innovation has to be in the DAN of every brand, company, design, word, product, board, strategy and sure, on my daily thinking.believein innovation.
I believein design (thinking). I believe, trust & love design. For me, design is more than the visual perfection (by the way, this is important) Design is beauty, is simplicity, is easy, is coherent, is right. It’s more than a tool. It’s a way of seeing & solving problems & needs. I try to bring all this stuff and philosophy to my daily thinking process. Strategic Planning is what I do, and Design Thinking, how I do it.
I believe in Brand Social Value. OK. Pay attention to that. It’s important.Brands aren’t like people. They don’t talk like people, think like people and behave like people (or maybe, they shouldn’t) Accept it; they are simply, brands.But they live in a social world, full of people and they are made for people. More than ever, andbecause people, communication & values are changing, brands must have a social approach, a social speech and a social way of live/communicate. In this new era, people don’t follow brands anymore. They follow values. So, less Social Media Madness & more Brand Social Value
A brand that walks in this new communication & post-pc era has to work with architecting ideas. Ideas that build and grow brands. Ideas that work with a purpose, and not pretend the simple impact. Strategy & Creativity have to be clever, more amazing, and build solid brands by working on its storytelling, personality & magic essence.I believe inarchitecting ideas.
I believe in details . -little things that make the difference-! Details make the difference.Details improve things, and make them relevant and important for others. More than ever, details are really needed. I always thinking on details. They are the why and how of my work. They define the line between good and awesome. Details need time, attention & powerness. And brands, need details.
The world is becoming amazingly crazy. Technology is all around, and our brains eat much more information than years ago. As a result, brands and companies have to be fastI believe and flexible. And what they offer & bring to people has to be adapted to this type of living. “Local globalization” is today’s rule. in movility. Ideas, services and products have to live in this new dimension of take away, in the same way that agencies and adv. professionals have to work. Laptop, refreshed and renewed mind & team spirit are part of my every day.
I believe in people. As a Planner, one thing is clear for me. I work for people. Every day I try to think like people, see like people, feel like people, talk like people, write like people. I have a rule: I’m a crazy-curious-sociological-people-observer, and for me, this crazy-curious- sociological-people-observation, is the first step to build creative strategy to make relevant brands that talk in a relevant way and help them connect with people. So, I’m that type of Planner guy. I believe & love people.
I believe in This is simple, but not easy to achieve. Think in a friend of you. He helps you, hugs you and tries to be the closer as possible to you. honesty, Like people, brands have to be transparent, clear and closer as a friend truth & People trust in truth & honesty so, make them easy to trust in your brand. smiles. Being always in a good mood is not an optional issue, for sure.
“” Trust in ideas that make stories & find stories that grow ideas.