Education Dual Major B.A. from Cornell University – English and Fine Art/Design M.L.I.S. from Pratt Institute with Qualities concentration in UX/IA Passionate Skills Creative Driven User research Scheduling User testing Project Detail-oriented Iterative testing management methodologies Software Excellent inter- Competitor analysis Knowledge: Photoshop, InDesig personal skills Persona creation n, Illustrator, Excel, Content inventory Dreamweaver, Omn iGraffle, Powerpoint, Wireframing and basic Taxonomy HTML/CSS Editing Copywriting Prototyping
-Perhaps the mostRESEARCH & ANALYSIS important phase, the period for research and analysis of the brand is crucial in order to design the most appropriate means of expediting the right information to the consumer. - I have experience with: -Card Sorts -Content Inventories -Paper prototyping -Creating personas -Comparative analyses -SWOT & ROT analyses
I have aDESIGN & SKETCHES background in graphic design and fine art. The brainstorming process involves an abundance of sketches and, from these humble beginnings, the end design is born. I have designed book covers, CD & DVD covers, event fliers, business logos, Powerpoint presentations, and finding aides for libraries like The Poetry House. These experiences have strengthened my ability to design information in a clear and effective manner.
CASE STUDY: BK FARMYARDS www.bkfarmyards.com Actions:Date Working in a team of three people, we decided 2011 to begin with persona creation in order to develop a better understanding of the types of users that this website would benefit as the company itselfPlatform could not explicitly articulate who they were trying Web 2.0 page to reach. Afterwards, I personally conducted aDeliverables content inventory and SWOT analysis to highlight Wireframes, personas, areas that were redundant, outdated and trivialcontent inventory, & card sort (ROT). From there, we conducted a competitivedata analysis analysis to see how their closest competitors were conveying information. Lastly, we developed aChallenges template design for their wireframes that simplified This site was truncated the layout in order to clearly expedite informationby an abundance of info that to the user. I developed other unique wireframeswas not logically conveyed for pages that needed additional informationand the company was still de- like the forum, member profile, and blog.bating what their mission en-compassed.
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CONTACTJesi BenderNew York, NY(607) email@example.com FURTHER INFORMATION LinkedIn Profile • Jesi Bender on LinkedIn Personal Art Website • www.jesibender.com L.E.S. Review • www.lesreview.com