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  1. 1. Call PleaseLogo & Icon Design Proposal Prepared for: Gregg Fienberg & Rhys Ryan Prepared by: Javier Samudio Graphic Designer, Web Designer, Logo and Brand Identity Specialist www.samAdvertising.com
  2. 2. BRIEFThe information contained in this presentation is an overview to the process followed tocreate the logo and the iPhone app icon for the brand CallPlease LLC. All the sources andgraphic elements used in this process such as sketches, reference image, and names werecreated and selected based on the company’s background and other important aspectsprovided by the client through a questionnaire.This logo was created to achieve a fresh and modern identity for the company.However, this doesn’t mean this is the final version. The client has the right to make anymodifications or drive the concept to another direction.
  3. 3. This mind-map was created with the objective to extract useful information provided by the client, since I was working with 3 different points of view (Gregg, Rhys and Gabe, I have extracted the main aspect from each one and then try to get the possible connections between them to obtain a common point of view that will help me to create the right concept.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  4. 4. Since I have to create a visual identity for the brand, one of the task is to create an concept that can be used as a iPhone appicon, that Is why I have made some research based on the visual appearance desired by the customer, clean and simple with aprofessional feeling and easy to understand, there are thousand of iphone icons and is hard to guess what are tue best concept,but here we can get an idea about some shapes and proportions.
  5. 5. While I was reading the questionnaire, creating the mind-map, making connection between keywords, browsing iphone apps, moving words, etc, I went really involved with the project and a lot of ideas came on top of my head, then, I have a small tough about the project, this concept could take two different directions. The first option is: The brand name is really good, nothing to guess about the company’s service, “CallPlease”, really simple and meaningful, so what if I create a visual concept focused on the name, a symbol that meet the same characteristics, clear, simple and meaningful? My Second thought was: Since the name is really specific maybe the client wants to represent aspect of the company such as communication, boss and assistant contact, connection, interactivity, etc. and at this point the questionnaire will be the main source for inspiration and sketching. Let’s do it, I will start working with the first option, Create a visual concept based on the brand name “CallPlease”.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  6. 6. Looking for logos that represent its name literally, I found an interesting blog named “Literally”, but what had my attention was a quote on the header that said: “Some of the best logos are obvious, that’s what makes them resilient.” - MICHAEL BIERUT. Lets see some of the logos featured there Greyhound, designed by Raymond Loewy, mid-1950s, (updated 2010 by Ajana Green of BSSP) Penguin, Designed by Bell System, Jan Tschichold,Red Cross, Shell, Designed by Saul Bass, 1949Designed by Henri Dunant, 1863 Designed by Raymond Loewy, 1971 1969Blue Circle, Puma Target Apple, designed by Rob Janoff, 1977Designed by F H K Henrion, 1970 (updated 1999) It is clear these are great logos, but all of them represent objects, elements that in some way exist physically; apple, shell, puma, cross, target, Bell, etc. But what is “CallPlease” the closer element to this words combination is a phone icon, Is this a good symbol? It means “CallPlease” literally? Good try, but this is not what I’m looking for.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  7. 7. Why the phone icon can’t be used as a “literally” representation for CallPlease? Well because this combiantion of words more than a objet represents an action. Lets go back to the mind-map. This area helped a lot to get the right solution, I found some important keywords to create the concept: phone, calls, hand, mouth, ear and human interaction, in addition “Call Please” is an expression used thousand of times every single day around the world. Not visual Not visual Not visual Is there any visual element or symbol that could help me to represent Call Plese?samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  8. 8. CallPlease... THERE IS AN APP FOR THAT a symbolsamAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  9. 9. 1 2Here we have some sketches that will helpme to achieve the concept that I want totransmit.It is important to keep in mind that what 3 4are we creating is an icon, the key here 5is to transmit the concept as a simple ispossible, make a detailed draw it is the a 6easy way, but not a good symbol at all.The idea with this random sketching is toexperiment different ways to representthe “CallPlease” gesture expresed in the 9pictures showed in the previews slide. 7 8The option #4 and #18 could help torepresent the idea, the option #5 uses thehand icon closed to the “C” , this could be 12an interesting experiment, but I wasn’t sure 11yet. 14 10 13 16 17 18 15
  10. 10. Here we have some vectorized ideas, not color, Here I’m testing some shapes and the company’s name, I suggest to start the logo with lower “c” I understand for grammatical rulers the client use to write “CallPlease”, but 1 2 if we see the “a” is trapped between five tall letters. We should use a typography celar and simple. after different test, these fonts are the best to represent the brand name Myriad Pro, Helvetica and CallPlease callPlease Century Gothic. 3 4 5 6 7 8 callPlease callPlease CallPlease 9 callPlease callPlease callPlease 10 callPlease CallPlease callPlease 11 callPlease callPlease CallPlease 12 callPlease callPlease CallPleasesamAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  11. 11. This is my final options, the hand symbol fits perfectly inside the iPhone app box, it is the perfect support for the brand name, the color on the icon should get the same color on the work “call” to establish a direct relation between these elements .samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  12. 12. IMPORTANT In the following slides you will see the logo symbol in color, combined with the company’s name. There is some small variations on the color. This is to give you a better idea how the logo looks in different applications and devices and help to make a decision about the direction we should take to create the final version.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  13. 13. samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  14. 14. samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
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  17. 17. 1 2 I have created an additional concept based on company’s attributes. For this I will refer an important question in the questionnaire. What attributes of your business would you like 3 your logo reflect? 4 Gregg: Total interactivity and functionality between two people as it relates to staying in sync with messaging. 6 Rhyn: Call, communication, conversation, in touch, connected, up to date, on top of things, nothing 5 lost, mobile. Gabe: Organization, clean and simple. User friendly. Unlike anything else out there. Here we have some sketches that will help me to 7 achieve the concept that I want to transmit. 8 In the first version presented I’ve avoided to use a phone icon to represent the brand literally, but since this concept is been driven the concept to a 9 10 different direction a phone icon could be a perfect support for additional graphic elements. 11 I have made a lot of sketching before achieve this concept, but here we just have the final part of the process, This concept contain most of the aspect 12 mentioned by the clients above.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  18. 18. I will start with couple shapes, preferably circles, these will identify two different 2elements, in this case boss and assistant respectively, something important is they can’t 1be touching each other, they are not connect, there is not communication yet. #1Now, I have to find the way to connect them, could be a line, an arrow or what about aphone icon? This could be a perfect visual representation for connection trough a phoneand therefore we are referring to other aspect such as conversation, communication , 3 4interactivity and synchronization between these elements.Go back to the image #1 for a second, how could we link this graphics elements to thebrand name “Call Please”? After some tests with different typography I found that thefont Century Gothic Bold is so perfect, this typography was created based on circles#5, and this is just what I’m looking for, but I can’t use every letter to place a phone call pleaseicon, I just need two of them, I think use to brand initials (Call Please) could be really 5meaningful #6.Place the phone icon on top both letter is just wrong #6, I have to find the way to makeit nice and simple, while I was making some research, helped me to decide to keep thephone icon on top using the negative space #8, this could be the perfect solution to 6 7represent the concept in a simple way.8 9
  19. 19. In the previews slide we where testing the icon, but we haven’t talk about the brand name yet. 1 In the first concept I made a small observation about why we should avoid the use of the capital “C” on the logotype, you may thing, the ““p” here is between two taller fonts too, then 2 we have kind of visual spot again. But here the situation is different, if you see the lower “p” is going down, which is opening a huge space under the name, in that way we are achieving a visual balance again. For the name we can use the modified initials #3, with this extension of the phone icon we are creating a longer 3 path #3, when people will make the visual connection, we can see we are getting the attention in three letters “all” this is great because this become a huge complement for the tagline “all messages managed, period” 3samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  20. 20. This is my final options, This is a perfect visual identification for the brand, I would suggest to used separately the logo and the icon, used both at the same time could result redundant.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  21. 21. IMPORTANT In the following slides you will see the logo symbol in color, combined with the company’s name. There is some small variations on the color. This is to give you a better idea how the logo looks in different applications and devices and help to make a decision about the direction we should take to create the final version.samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
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  23. 23. samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  24. 24. samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist
  25. 25. I hope you enjoyed the presentation, and hope the concept meets your expectations. I’ll be waiting for your feeback to continue with the Branding Development. Thank you for your time :)samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist

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