Chimfunshi Wildlife Orphanage Email Strategy
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Chimfunshi Wildlife Orphanage Email Strategy

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every chimp at chimfunshi has a story to tell you.

every chimp at chimfunshi has a story to tell you.

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Chimfunshi Wildlife Orphanage Email Strategy Presentation Transcript

  • 1. Weekly Email from a friend of chimps Weekly Email from a friend of chimps
  • 2. Strategic objectives and metrics
    • Key performance areas:
    • -membership,
    • -adoptions,
    • -tour bookings,
    • -volunteer leads,
    • -merchandise sales,
    • -auctions and
    • -cash donations and gifts.
    • metrics
    • -Frequency
    • -size
    • -number.
    Weekly Email from a friend of chimps
  • 3. Target groups:
    • donors –individual & corporate
    • Volunteers
    • Tourist
    • Merchandize buyers
    • Members
    • Foster parents
    Weekly Email from a friend of chimps
  • 4. Get Every chimp’s side of the story in your email inbox
    • http://www.friendofchimps.blogspot.com
    • Weekly “Emails from a friend of chimps” is a series of
    • motivational short autobiographies highlighting
    • the background and progress of each chimp
    • at Chimfunshi to inspire emotional bonding
    • With you.
    • The real reason you donate, promote, comment,
    • share, v0lunteer, buy merchandise or tour Chimfunshi.
    • Subscribe Now !
    • http://www.friendofchimps.blogspot.com
    Weekly Email from a friend of chimps
  • 5. email a Friend
    • From day one, hundreds of ordinary folk
    • have built this cause by spreading the
    • word about these chimps to their friends
    • and neighbours. You can help cultivate
    • the inspiration for this cause right now
    • by inviting your friends to subscribe to
    • “ emails from a friend of chimps.”
    • Weekly “Emails from a friend of chimps” is
    • a series of motivational short biographies
    • highlighting the heart-felt background and
    • Inspiring progress of each chimp at Chimfunshi.
    • http://friendofchimps.blogspot.com
    Weekly Email from a friend of chimps
  • 6. Feel the pride and satisfaction; Adopt-a-chimp
    • The care and custody of the your adopted chimp remains under the loving care of Trained care-takers at Chimfunshi. But the pride and satisfaction of contributing to Its rehabilitation is your
    • To enjoy. Adopt a chimp.
    • Get your adopted chimp’s full colour photo, personal dossier, progress report,, wallet size photo-card and newsletter.
    • Adopt-a- chimp Now!
    • www.chimfunshi.org.za./pages/adopt.html
    Weekly Email from a friend of chimps
  • 7. get the long-term satisfaction ;join friends of Chimfunshi
    • it will take all of us working together to keep your friendship with the chimps alive and we wanted to make sure you know about all the opportunities to get involved for their cause.
    • learn how you can connect with fellow supporters, organise in your network, build our international friendship organization and stay informed with the very latest news, events and plans about the chimps at Chimfunshi.
    • Established to Create greater awareness of the plight of orphaned chimpanzees and to assist the work being done at Chimfunshi Friends of Chimfunshi is an international non-profit charity with chapters in United States, Africa and Europe.
    • Become a member now http://chimfunshi.org.zm
    Weekly Email from a friend of chimps
  • 8. Become a true Ambassador of chimfunshi; volunteer
    • Take advantage of on-location opportunities
    • to assist with the care and feeding of
    • orphaned chimps at the sanctuary in Zambia.
    • Chimfunshi wildlife orphanage for chimpanzees’
    • volunteer program is Coordinated by African
    • impact, a finalist in both the 2009 world travel
    • Awards and the British Youth Travel Awards.
    • Volunteer Now! http://chimfunshi.org.za/
    Weekly Email from a friend of chimps
  • 9. Introduce friends and neighbours to Chimfunshi
    • watch a brief video and learn
    • about late Dave and Shiela Siddle’s
    • early years, experiences, trials, and
    • Achievements in the last 27 years.
    • this is a great introduction to Chimfunshi to
    • share with your friends.
    • http://chimfunshi.org.za/
    Weekly Email from a friend of chimps
  • 10. Help Raise Funds
    • Chimfunshi does not receive
    • grants from the Government but is
    • supported by generous donations
    • and gifts from friends. help
    • take the fund raising process
    • into your own hands by reaching
    • out to people you know and inviting
    • them to make a generous donation.
    • http://chimfunshi.org.za/donation
    Weekly Email from a friend of chimps
  • 11. Get involved on our Official Chimfunshi blog
    • catch up on the latest news,
    • photos and videos from friends of
    • chimps and share your thoughts on
    • our official blog sponsored by wildlife direct.
    • http;//chimfunshi.wildlifedirect.com
    Weekly Email from a friend of chimps
  • 12. Get “hot off the blog” chimpanzee Research findings
    • Learn more about latest chimpanzee
    • Research findings as they are
    • documented on location
    • at the Chimfunshi research
    • And education centre. Reseachers, field assistants
    • And volunteers share their experiences and insights
    • While conducting resarch at the sanctuary.
    • subscribe to The Ape’s Tale blog Now!
    • http://theapestale.blogspot.com
    Weekly Email from a friend of chimps
  • 13. Want to Touch the Moon?
    • Touch the moon with fun Educational activities and opportunities at Chimfunshi sanctuary as blogged by volunteers, students, visitors and staff.
    • subscribe to educational and fun updates Now!
    • http://touchingthemoon.blogspot.com
    Weekly Email from a friend of chimps
  • 14. share videos shot by visitors, volunteers
    • watch a few of the over 43
    • videos of the chimps at
    • Chimfunshi wildlife orphanage
    • For chimpanzees on
    • youtube .
    • Watch and share Now!
    • http://youtube.com/
    Weekly Email from a friend of chimps
  • 15. Join the facebook community
    • friends of chimfunshi group on
    • facebook is just one of the many
    • large and small online communities
    • supporting chimps at chimfunshi.
    • visit it here
    • http://facebook.com/
    Weekly Email from a friend of chimps
  • 16. show your support for chimps in style
      • Let everyone in your community
      • know that you are a friend of Chimfunshi.
    • Buy merchandise that creates greater
    • awareness of the plight of orphaned
    • chimpanzees and to assist the work
    • being done at Chimfunshi. Proceeds go to
    • Friends of Chimfunshi an international
    • non-profit charity with chapters in United States,
    • Africa and Europe.
      • http://chimfunshi.org.za
    Weekly Email from a friend of chimps
  • 17.
    • This is a pivitol cause for chimps at Chimfunshi. even if you just joined
    • our cause, your feedback will inform the planning for the next phase of this campaign.
    • Take a brief survey now
    • http://
    share your feed back Weekly Email from a friend of chimps
  • 18. follow @Chimfunshi on twitter
    • Want to know the latest events, milestones achieved
    • By chimps at chimfunshi?
    • Your opportunity to instantly update your followers.
    • Retweet, send a direct message or reply to instant updates
    • of the day to day events from @chimfunshi on
    • twitter.
    • Follow @chimfunshi now!
    • http://twitter.com/chimfunshi
    Weekly Email from a friend of chimps
  • 19. The offer
    • 121 emails of chimps bio written with calls to action eg.
    • Email subscription opt in form on website,
    • Blogs and facebook profile.
    • Automated email follow ups
    • Email analytics monthly report
    Weekly Email from a friend of chimps
  • 20. costs:
    • Set up $697
    • # of Subscribers monthly fee
    • 1-500 $150
    • 501-1500 $250
    • 1501-2,500 $450
    • 2,500-5000 $650
    • 5001 and above $850
    Weekly Email from a friend of chimps
  • 21. Thank you
    • Presented by Jerry Sakala
    • Read Jerry Sakala’s cv online
    • http://www.linkedin.com/in/jerrysakala
    Weekly Email from a friend of chimps