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Launching of Sony's Product with Nike
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Launching of Sony's Product with Nike

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  • 1. By Jerry Jose
  • 2.
    • It was in 1946 that Masaru Ibuka and Akio Morita together (Totsuko).
    • SONY’s name was taken from “SONUS” Latin word for sound and other word “sonny” means little son together it came as SONY
    • Sony Corporation, Japan, established its India operations in November 1994
    History
  • 3. Facts and Figure ….
    • Director: Mr. Masaru Tamagawa
    • Staff Strength:636 (as at March 31, 2007)
    • SONY launched Japan's first RADIO in1955.
    • SONY launched their first Trinitron colour television in1968.
    • SONY launched their first Walkman personal stereo in 1979.
  • 4. Facts and Figure ….
    • SONY purchased a US record company for $22 billion.(1988)
    • Bought Columbia Pictures for $4.9 billion(1989)
    • SONY launched their first Handy cam video camera
    • in 1989.
    • Was the first Japanese company to be listed in NYSE.
  • 5. Philosophy
    • "Do what has never been done before." "Always stay one step ahead."
  • 6. Some of the Major Awards …
  • 7. Launching of SONY’s IPod In Collaboration with NIKE
  • 8. nemo
  • 9.
    • Its basically a revolution in ipod Industry.
    • Timer/ Stop watch/ Alarm.
    • Helps you to enjoy Music and at the same time makes you to do work outs.
    • Tells you the amount of calories burnt during the exercise.
  • 10. SPECIFICATIONS …..
    • Storage/capacity*
    • 1Gb – 250 songs Rs 5999/-
            • 2Gb – 500 songs Rs 10999/-
            • 4Gb – 1000 songs Rs 19999/-
            • * can be extended
    Colors … Blue , Black, Red , Grey, White
  • 11.
    • Supports any kind of Audio & Video formats.
    • Water Resistant.
    • Enabled WiFi
    • Bluetooth
    • Camera (6 mega pixel)
  • 12.  
  • 13. Head Phones/Speakers
  • 14. Accessories
  • 15. Marketing Strategy
  • 16. Marketing Strategy
    • Target Market
    • Create Demand
    • Product planning
    • Product Distribution
    • Effective Communication
    • Product promotion
  • 17. Market Research We at SONY believe that our PRODUCTS and BRAND creates the market
  • 18. Promotion..
    • Winning Memorial Contest 2008.
    • Sony World Photography Awards - Cannes 2008
    • Sony is sponsoring the inaugural World Photography Awards, between the 21st and 25th April
  • 19.
    • H.R
    • STRATERGIES
  • 20.
    • Each of my staff who is there in the launching program has been given both technical as well as practical knowledge about the product.
    • All the outlets these specialized people are there to give live demo about the product.
  • 21.
    • Specialized people will be recruited in order to fulfill the need of the hour.
    • To keep a check on the different departments in order to have a proper coordination between them.
  • 22.
    • Financial
    • Strategy
  • 23.
    • It’s a project of around $US100 Million.
    • At Sony we never go for any kind of market research.
    • Planning to set up a factory for export purposes in approved SEZ .
  • 24.
    • Allocation of funds according to the need .
    • (Marketing, Advertising, Logistics)
    • 50% for product development/ Marketing
    • 30% for advertising + promotions
    • 10% Supply Chain
    • 10% after sales
  • 25.
    • Media
    • Partners
  • 26.  
  • 27. THANK YOU