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Launching of Sony's Product with Nike
 

Launching of Sony's Product with Nike

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    Launching of Sony's Product with Nike Launching of Sony's Product with Nike Presentation Transcript

    • By Jerry Jose
      • It was in 1946 that Masaru Ibuka and Akio Morita together (Totsuko).
      • SONY’s name was taken from “SONUS” Latin word for sound and other word “sonny” means little son together it came as SONY
      • Sony Corporation, Japan, established its India operations in November 1994
      History
    • Facts and Figure ….
      • Director: Mr. Masaru Tamagawa
      • Staff Strength:636 (as at March 31, 2007)
      • SONY launched Japan's first RADIO in1955.
      • SONY launched their first Trinitron colour television in1968.
      • SONY launched their first Walkman personal stereo in 1979.
    • Facts and Figure ….
      • SONY purchased a US record company for $22 billion.(1988)
      • Bought Columbia Pictures for $4.9 billion(1989)
      • SONY launched their first Handy cam video camera
      • in 1989.
      • Was the first Japanese company to be listed in NYSE.
    • Philosophy
      • "Do what has never been done before." "Always stay one step ahead."
    • Some of the Major Awards …
    • Launching of SONY’s IPod In Collaboration with NIKE
    • nemo
      • Its basically a revolution in ipod Industry.
      • Timer/ Stop watch/ Alarm.
      • Helps you to enjoy Music and at the same time makes you to do work outs.
      • Tells you the amount of calories burnt during the exercise.
    • SPECIFICATIONS …..
      • Storage/capacity*
      • 1Gb – 250 songs Rs 5999/-
              • 2Gb – 500 songs Rs 10999/-
              • 4Gb – 1000 songs Rs 19999/-
              • * can be extended
      Colors … Blue , Black, Red , Grey, White
      • Supports any kind of Audio & Video formats.
      • Water Resistant.
      • Enabled WiFi
      • Bluetooth
      • Camera (6 mega pixel)
    •  
    • Head Phones/Speakers
    • Accessories
    • Marketing Strategy
    • Marketing Strategy
      • Target Market
      • Create Demand
      • Product planning
      • Product Distribution
      • Effective Communication
      • Product promotion
    • Market Research We at SONY believe that our PRODUCTS and BRAND creates the market
    • Promotion..
      • Winning Memorial Contest 2008.
      • Sony World Photography Awards - Cannes 2008
      • Sony is sponsoring the inaugural World Photography Awards, between the 21st and 25th April
      • H.R
      • STRATERGIES
      • Each of my staff who is there in the launching program has been given both technical as well as practical knowledge about the product.
      • All the outlets these specialized people are there to give live demo about the product.
      • Specialized people will be recruited in order to fulfill the need of the hour.
      • To keep a check on the different departments in order to have a proper coordination between them.
      • Financial
      • Strategy
      • It’s a project of around $US100 Million.
      • At Sony we never go for any kind of market research.
      • Planning to set up a factory for export purposes in approved SEZ .
      • Allocation of funds according to the need .
      • (Marketing, Advertising, Logistics)
      • 50% for product development/ Marketing
      • 30% for advertising + promotions
      • 10% Supply Chain
      • 10% after sales
      • Media
      • Partners
    •  
    • THANK YOU