Launching of Sony's Product with Nike


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Launching of Sony's Product with Nike

  1. 1. By Jerry Jose
  2. 2. <ul><li>It was in 1946 that Masaru Ibuka and Akio Morita together (Totsuko). </li></ul><ul><li>SONY’s name was taken from “SONUS” Latin word for sound and other word “sonny” means little son together it came as SONY </li></ul><ul><li>Sony Corporation, Japan, established its India operations in November 1994 </li></ul>History
  3. 3. Facts and Figure …. <ul><li>Director: Mr. Masaru Tamagawa </li></ul><ul><li>Staff Strength:636 (as at March 31, 2007) </li></ul><ul><li>SONY launched Japan's first RADIO in1955. </li></ul><ul><li>SONY launched their first Trinitron colour television in1968. </li></ul><ul><li>SONY launched their first Walkman personal stereo in 1979. </li></ul>
  4. 4. Facts and Figure …. <ul><li>SONY purchased a US record company for $22 billion.(1988) </li></ul><ul><li>Bought Columbia Pictures for $4.9 billion(1989) </li></ul><ul><li>SONY launched their first Handy cam video camera </li></ul><ul><li>in 1989. </li></ul><ul><li>Was the first Japanese company to be listed in NYSE. </li></ul>
  5. 5. Philosophy <ul><li>&quot;Do what has never been done before.&quot; &quot;Always stay one step ahead.&quot; </li></ul>
  6. 6. Some of the Major Awards …
  7. 7. Launching of SONY’s IPod In Collaboration with NIKE
  8. 8. nemo
  9. 9. <ul><li>Its basically a revolution in ipod Industry. </li></ul><ul><li>Timer/ Stop watch/ Alarm. </li></ul><ul><li>Helps you to enjoy Music and at the same time makes you to do work outs. </li></ul><ul><li>Tells you the amount of calories burnt during the exercise. </li></ul>
  10. 10. SPECIFICATIONS ….. <ul><li>Storage/capacity* </li></ul><ul><li>1Gb – 250 songs Rs 5999/- </li></ul><ul><ul><ul><ul><ul><li>2Gb – 500 songs Rs 10999/- </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4Gb – 1000 songs Rs 19999/- </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>* can be extended </li></ul></ul></ul></ul></ul>Colors … Blue , Black, Red , Grey, White
  11. 11. <ul><li>Supports any kind of Audio & Video formats. </li></ul><ul><li>Water Resistant. </li></ul><ul><li>Enabled WiFi </li></ul><ul><li>Bluetooth </li></ul><ul><li>Camera (6 mega pixel) </li></ul>
  12. 13. Head Phones/Speakers
  13. 14. Accessories
  14. 15. Marketing Strategy
  15. 16. Marketing Strategy <ul><li>Target Market </li></ul><ul><li>Create Demand </li></ul><ul><li>Product planning </li></ul><ul><li>Product Distribution </li></ul><ul><li>Effective Communication </li></ul><ul><li>Product promotion </li></ul>
  16. 17. Market Research We at SONY believe that our PRODUCTS and BRAND creates the market
  17. 18. Promotion.. <ul><li>Winning Memorial Contest 2008. </li></ul><ul><li>Sony World Photography Awards - Cannes 2008 </li></ul><ul><li>Sony is sponsoring the inaugural World Photography Awards, between the 21st and 25th April </li></ul>
  18. 19. <ul><li>H.R </li></ul><ul><li>STRATERGIES </li></ul>
  19. 20. <ul><li>Each of my staff who is there in the launching program has been given both technical as well as practical knowledge about the product. </li></ul><ul><li>All the outlets these specialized people are there to give live demo about the product. </li></ul>
  20. 21. <ul><li>Specialized people will be recruited in order to fulfill the need of the hour. </li></ul><ul><li>To keep a check on the different departments in order to have a proper coordination between them. </li></ul>
  21. 22. <ul><li>Financial </li></ul><ul><li>Strategy </li></ul>
  22. 23. <ul><li>It’s a project of around $US100 Million. </li></ul><ul><li>At Sony we never go for any kind of market research. </li></ul><ul><li>Planning to set up a factory for export purposes in approved SEZ . </li></ul>
  23. 24. <ul><li>Allocation of funds according to the need . </li></ul><ul><li>(Marketing, Advertising, Logistics) </li></ul><ul><li>50% for product development/ Marketing </li></ul><ul><li>30% for advertising + promotions </li></ul><ul><li>10% Supply Chain </li></ul><ul><li>10% after sales </li></ul>
  24. 25. <ul><li>Media </li></ul><ul><li>Partners </li></ul>
  25. 27. THANK YOU
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