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Building Brand India

Building Brand India






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    Building Brand India Building Brand India Presentation Transcript

    • What does the word “Brand” implies?
      • Brand is a product or service that adds dimensions or differentiates it in someway
      • from other products or services designed
      • to satisfy the same need.
      • Brand is not just a logo or symbol.
      • It is the phenomenon which makes it stand without logo.
      • Brand is consistency.
      • USA : Statue of Liberty
      • Egypt : Pyramids
      • China : Dragon
      • India : ???
      • Jaipur is a perfect setting to talk about Brand India.
      • Just mention Jaipur and it brings to many minds a brand of its own.
        • Pink city, palaces on the ground, and palaces on wheels.
        • That it is world’s first planned city, with parallel lanes and by-lanes criss crossing at right angles, the application of geometric principles in town planning.
        • the fact can be added that it is world’s polo capital.
      • Rajasthan reflects a resplendent past.
      • But, Rajasthan could also build a brand on the foundation of an engineering miracle.
        • Indira Gandhi canal.
        • Water travels 110 miles from Punjab before it enters the canal to irrigate Rajasthan’s deserts.
        • Rajasthan is a symbol of Indian entrepreneurship.
        • Rajasthan has produced a generation of pioneers who started from the arid lands of Marwar.
        • They traveled long distances and built a network of trade, commerce and industry in far off places – Calcutta, Mumbai and beyond.
    • Let us not forget that at one point in our history, Brand India was in full bloom.
      • The world’s first university at Takshashila in 700 BC.
      • A global university in Nalanda in the fourth century.
      • Far ahead of others in medicine and surgery 2,500 years ago.
      • World leaders in astronomy and mathematics.
      • Taught world how to navigate.
      • We created footprints across the world through merchandise and trade.
      • Our textile industry was a world leader in the seventeenth and eighteenth centuries.
      • Above all, we were a global economic power at the turn of the eighteenth century.
      • We contributed a quarter of the global output.
      • In brief, India led the world in thought, word and deed.
      • Over the years, colonial indulgence carpet- bombed Brand India.
      • And, Brand India became just a memoir.
      • But the spirit of India was not subdued.
      • We re-gained our freedom in 1947.
    • How can we build brand India?
      • A once-in-a-lifetime opportunity to lead the world once again thought, word and deed.
      • India has every making of a twenty-first century miracle.
      • Globalization, changing demography, technological revolution and widening economic disparities are defining the New World landscape.
      • It offers many opportunities to build Brand India with global appeal.
      • Intensive competition is opening new opportunities in the developed world
      • To skills and entrepreneurship from other parts of the globe.
      • India stands to gain from falling barriers.
      • It has the largest educational system in the world, and consequently abundant people skill sets.
    • Contd…
      • Western world is placing huge demands on India’s professional resources.
      • India is well placed to meet this growing demand for talented and trained professionals.
      • Technology is becoming the most important driver of economic growth and development.
      • We have the second largest science and technology pool.
      • Opportunities for Indian scientists, engineers and technologists are proliferating.
    • What is our Brand India?
      • India is home to one-sixth of humanity.
      • They are part of a vibrant democratic process.
      • India has the opportunity to leverage institutional framework to address needs of the underprivileged in other parts of the world.
      • In the New World, building Brand India is an imperative we cannot afford to ignore.
      • In fact, it is the New Commandment of the new age.
      • Nations evoke notions.
      • And, very often, those notions define nationality.
    • Advantages of a country as a brand:
      • Strong brands evoke an emotive bond among people and nations.
      • This translates into huge benefits – from greater goodwill to an upswing in tourism, from growing exports and increased investments.
      • Brands are what people buy into in a big way.
      • Brands generate trust, confidence and continued association.
    • Contd…
      • Nation brands encourage people to broaden their view of a country.
      • Once a nation is looked at as a brand, anything from that country is treated as a natural brand extension of that country.
      • Finally, nation brands can serve to be powerful sources of motivation.
      • As I see it, the greatest benefit that a government can give its export sector is to build a good country brand.
    • Brand India will appeal to the world only if it:
      • Delivers value to the rest of the world.
      • Strikes an emotional chord among citizens in all parts of the world.
      • Inspires the enterprising communities across the globe.
    • Brand India can deliver value through products that have global appeal.
      • Global Brands In Traditional Products
        • – Darjeeling Tea,
        • - Basmati Rice and
        • - Tandoori Chicken
      • Global Brands in
        • Automobiles
        • Textiles
        • Generic drugs
        • Gems and Jewellery
    • Contd….
      • In the knowledge economy, global brands in
        • information & communication technology,
        • life sciences and biotechnology.
      • Can make global businesses competitive through business process outsourcing.
      • Can make global organizations productive through infocom technology.
    • Brand India would be :
      • A nation of young talented people.
      • A reservoir of food for the world.
      • A sea of scientific and technological talent an ocean of professional resources. society that has harnessed technology to transform the quality of life.
      • A country that has banished unemployment.
      • A leader in the knowledge age.
      • In brief, a twenty-first century miracle and a replicable model for all democratic, modern and plural societies.
    • Strengths
      • India has the brand capital.
      • Ours is a country where four-fifths of the population is young. And will continue to be young.
      • We have one of the highest arable land acreages in the world.
      • Our land is richly endowed with water and sunshine.
    • Contd….
      • We are blessed with varied agro climatic zones.
      • Our farmers are intelligent and enterprising.
      • Our manufacturing is getting competitive.
      • Fifteen of the world’s major automobile manufacturers are already sourcing components from India.
    • But Building Brand India is not an easy enterprise.
      • It demands vision and commitment.
      • It requires patience and conviction.
      • In the twentieth century, two names have become India’s unique brand ambassadors : Mahatma Gandhi and Mother Teresa.
      • Due to them, India has come to be identified for its courage, compassion and charisma.
      • But twenty-first century demands new brand ambassadors.
      • They should exude commitment to excellence, dynamism and modernity.
    • What Hampers our Brand India?
      • Lack of administrative expertise
      • Illiteracy
      • Unemployment
      • Corruption
    • In a nutshell…
      • After having gone through our many strengths and few weaknesses what we need to do is:
      • Our India is already a brand, it is poised but to make a mark in the global scenario our countrymen need to put persistent efforts.
      • In one word……its time to FLY!!!
    • Reference :
      • Speech By:
      • ( Chairman & MD Reliance Industries) At : Ad Asia 2003
    • Phir Bhi Dil Hai Hindustani Thank U