PLAY JUST LIKE YOU | Overview of NIKE non-profit


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JUST LIKE YOU is a NIKE-affiliated non-profit that teaches elementary-aged kids about other cultures through traditional sports and games from around the world.

The idea is to use children\’s games to start teaching kids global awareness and cultural sensitivity creating the "next generation of global citizens".


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PLAY JUST LIKE YOU | Overview of NIKE non-profit

  1. 1. Building the next generation of global citizens!
  2. 2. <ul><li>Who We Are </li></ul>
  3. 3. <ul><li>We go to elementary schools all over LA to teach kids about other cultures through traditional children’s games from around the world. </li></ul><ul><li>1. Educational 2. Cultural 3. Active 4. Fun </li></ul>
  4. 4. <ul><li>Promote international awareness among youth through sport , laying the foundation necessary to create tomorrow’s global citizens . </li></ul><ul><li>“ No one is born a good global citizen; no nation is born a democracy. Rather, both are processes that evolve over a lifetime. Young people MUST be included from birth!” – Kofi Annan </li></ul>
  5. 5. <ul><li>Our vision is based on the City Year model: </li></ul><ul><ul><li>“ Whole School, Whole Child” </li></ul></ul><ul><ul><ul><li>Enrichment activities in afterschool programs through JLU programming </li></ul></ul></ul><ul><ul><li>Community Transformation </li></ul></ul><ul><ul><ul><li>Monthly community events (around play) in each major city </li></ul></ul></ul><ul><ul><li>Young Diplomat Program </li></ul></ul><ul><ul><ul><li>Provide a space, both online and offline, for youth to discuss global issues and take action </li></ul></ul></ul><ul><li>3- YEAR PLAN: </li></ul><ul><ul><li>Expansion to at least 15 major US cities </li></ul></ul><ul><ul><li>Have JLU teams at 200 sites nationwide </li></ul></ul><ul><ul><li>Published curriculum available online with additional training available </li></ul></ul>
  6. 6. <ul><li>Cultural Awareness/Sensitivity </li></ul><ul><ul><li>Creating a GLOBAL PLAYGROUND™ to represent the diversity of the world we live in </li></ul></ul><ul><ul><li>Spread a message of peace, tolerance, empathy </li></ul></ul><ul><li>Health & Wellness </li></ul><ul><ul><li>Promote healthy, active lifestyles </li></ul></ul><ul><ul><li>Target obesity </li></ul></ul><ul><li>Role Models / Mentors / Support System </li></ul><ul><ul><li>All around po sitive influence on their lives </li></ul></ul><ul><ul><li>Consistent presence that kids can count on </li></ul></ul><ul><li>Fun </li></ul><ul><ul><li>Gym class has been the same forever </li></ul></ul><ul><ul><li>Bring excitement back to gym class (GLOBAL GYM™) </li></ul></ul>
  7. 7. <ul><li>What We Do </li></ul>
  8. 8. <ul><li>Every week, JLU runs a 1.5 hour lesson </li></ul><ul><ul><li>For 30 minutes, we teach </li></ul></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><ul><li>Cultures </li></ul></ul></ul><ul><ul><ul><li>History </li></ul></ul></ul><ul><ul><ul><li>Language </li></ul></ul></ul><ul><ul><ul><li>Trivia </li></ul></ul></ul><ul><ul><li>For the remaining 60 minutes, we play games from that region </li></ul></ul><ul><li>Every 4 weeks, we switch regions </li></ul><ul><li>Kids have the opportunity to showcase knowledge/games and play with others at periodic GLOBAL PLAYGROUND™ Community Events </li></ul><ul><li>We have collected games from over 20 countries (22) </li></ul>
  9. 9. <ul><li>Pacoima </li></ul><ul><ul><li>Pacoima Charter & Telfair Elementary </li></ul></ul><ul><ul><li>Boys & Girls Club of Pacoima </li></ul></ul><ul><ul><li>Southern African, Chinese, Indian, Australian games </li></ul></ul><ul><li>Santa Monica/Malibu </li></ul><ul><ul><li>Webster Elementary </li></ul></ul><ul><ul><li>Boys & Girls Club of Malibu </li></ul></ul><ul><ul><li>Southern African games </li></ul></ul><ul><li>Los Angeles/Koreatown </li></ul><ul><ul><li>68 th Street & Camino Nuevo Elementary </li></ul></ul><ul><ul><li>Southern African, Chinese, Persian games </li></ul></ul><ul><li>Botswana! </li></ul><ul><ul><li>SOS Children’s Village </li></ul></ul><ul><ul><li>A mix of games from around the world </li></ul></ul>
  10. 10. <ul><li>Pepperdine University PR </li></ul><ul><ul><li>Featured success story on website </li></ul></ul><ul><li>GRAPHIC - Pepperdine Newspaper </li></ul><ul><li>Malibu Times </li></ul><ul><ul><li>Front Page/ Cover Story </li></ul></ul><ul><li>Profiles in Caring Documentary </li></ul><ul><ul><li>100 stations nationwide, over 40 countries </li></ul></ul><ul><ul><li>Airing now! </li></ul></ul><ul><li>NEED Magazine </li></ul><ul><li>San Fernando Sun </li></ul><ul><li>LA Times </li></ul>
  11. 11. <ul><li>Pen-pals </li></ul><ul><ul><li>True cultural exchange around games </li></ul></ul><ul><ul><li>Real-time, Online, YouthNoise platform </li></ul></ul><ul><li>Oral History Project </li></ul><ul><ul><li>Interview adults in diverse US population to collect games from around the world </li></ul></ul><ul><ul><li>Capture their childhood experiences on film </li></ul></ul><ul><ul><ul><li>E.g. Compare Israeli v. Palestinian / Greek v. Turkish memories of play </li></ul></ul></ul><ul><li>Young Diplomats </li></ul><ul><ul><li>Give kids who graduate from our program a space for them to learn about/discuss global issues and take action. </li></ul></ul><ul><ul><li>Global Citizenship as early as 8 years old! </li></ul></ul>
  12. 12. <ul><li>Partnerships </li></ul>
  13. 13. <ul><li>NIKE </li></ul><ul><li>YouthNoise </li></ul><ul><li>YPI </li></ul><ul><li>LA’s BEST </li></ul><ul><li>CityScholars </li></ul><ul><li>Dole </li></ul><ul><li>Disney/ESPNZone </li></ul><ul><li>American Red Cross LA </li></ul><ul><li>GoodTube </li></ul><ul><li>Pepperdine University </li></ul><ul><li>Macalester College </li></ul><ul><li>NEED Magazine </li></ul><ul><li>UN University for Peace </li></ul><ul><li>Kevin Carroll Katalyst </li></ul><ul><li>San Fernando Sun </li></ul><ul><li>Boys & Girls Clubs </li></ul><ul><ul><li>San Fernando Valley </li></ul></ul><ul><ul><li>Santa Monica </li></ul></ul><ul><ul><li>Malibu </li></ul></ul><ul><ul><li>Long Beach </li></ul></ul><ul><li>CityYear </li></ul><ul><li>LAKERS Organization </li></ul><ul><ul><li>D-Fenders (Minor League team) </li></ul></ul><ul><li>Ashoka: Youth Venture </li></ul><ul><li>Global Youth Partnership for Africa </li></ul>
  14. 14. <ul><li>Contact: </li></ul><ul><li>Monica Spiro </li></ul><ul><li>Marketing Services Director for Dole Food Company </li></ul><ul><li>Collaboration: </li></ul><ul><li>Want to add a health/nutrition component by providing healthy refreshments for weekly events and Global Playground™ events </li></ul><ul><li>Where we are: </li></ul><ul><li>They are waiting for final details on a community event with a health/nutrition angle that they can get </li></ul><ul><li>involved with </li></ul>
  15. 15. <ul><li>Contact: </li></ul><ul><li>Ashley Nolan </li></ul><ul><li>Director of Pepperdine Volunteer Center </li></ul><ul><li>Collaboration: </li></ul><ul><li>Access to 1400 young Pepperdine volunteers </li></ul><ul><li>Dedicated student worker responsible for recruiting & coordinating volunteers and communicating with JLU. </li></ul><ul><li>Makes our program scalable and sustainable with a constant supply of student volunteers that we can tap into more as the program continues to grow. </li></ul><ul><li>September 12 th – Step Forward Day – 1 st Global Playground event at Boys & Girls Club in Pacoima </li></ul><ul><li>Where we are: </li></ul><ul><li>Done deal ... We will be collaborating through the Fall to make our volunteer program work well for both sides </li></ul>
  16. 16. <ul><li>Contact: </li></ul><ul><li>Frankie Warren & Joey Buss </li></ul><ul><li>Community Relations Director & Lakers Owner/”Alternate Governor” </li></ul><ul><li>Collaboration: </li></ul><ul><li>Official non-profit for Lakers minor league team, The D-Fenders </li></ul><ul><li>Global Playground events w/ D-Fenders athletes </li></ul><ul><li>Co-branded “Think Globally, Act Locally” Neighborhood D-Fenders community outreach campaign </li></ul><ul><li>Where we are </li></ul><ul><li>Pamphlet being designed, working on final details </li></ul><ul><li>Dates for player appearances have been set </li></ul><ul><li>Process for getting Lakers tickets for prizes etc have been started. </li></ul>
  17. 17. <ul><li>Contact: </li></ul><ul><li>Christine Baum </li></ul><ul><li>Marketing Director for ESPNZone </li></ul><ul><li>Collaboration: </li></ul><ul><li>Fun facts about children’s games from around the world on all kids’ menus at ESPNZone restaurant locations in Downtown Disney & LA Live </li></ul><ul><li>Global Playground™ events w/ ESPN athletes </li></ul><ul><li>They have been looking for a non-profit organization that had the sports aspect for ESPN and the family fun component for DISNEY. </li></ul><ul><li>Where we are: </li></ul><ul><li>Have had a couple of meetings to brainstorm ideas. Nothing concrete has been settled upon. Our schedules have both been hectic the past few weeks with travelling etc. </li></ul>
  18. 18. <ul><li>Contact: </li></ul><ul><li>Jolie Delja </li></ul><ul><li>Service Director at City Year Los Angeles </li></ul><ul><li>Collaboration: </li></ul><ul><li>JLU as a program in “Whole School, Whole Child” afterschool program </li></ul><ul><li>Community Transformation events, where we go into a community and paint murals etc. </li></ul><ul><li>Aim to create a relationship in LA that can be replicated at other CityYear cities </li></ul><ul><li>Where we are </li></ul><ul><li>Picking dates for transformation events, running a pilot program at City Year schools in the Fall </li></ul><ul><li>Without funding, significant scale through City Year would just not be possible. Working out a sustainable way to collaborate. </li></ul>
  19. 19. <ul><li>Contact: </li></ul><ul><li>Nick Martin </li></ul><ul><li>Executive Director for UN UPeace US </li></ul><ul><li>Collaboration: </li></ul><ul><li>UPeace US , located on Capitol Hill, has created innovate peace education and conflict prevent programs at elementary schools in the DC area. </li></ul><ul><li>They are looking to add an afterschool component that is fun, interactive and reinforces international understanding and cultural sensitivity. </li></ul><ul><li>JUST LIKE YOU will launch in DC in the Fall. </li></ul><ul><li>Where we are: </li></ul><ul><li>We have recruited a team in DC, a regional leader , volunteers and the folks at Ashoka for support </li></ul>
  20. 20. <ul><li>Future </li></ul>
  21. 21. SALES/ OUTREACH PROGRAM MARKETING Full time staff person responsible for outreach to schools, partners, community, foundations etc. Schools Outreach Fundraising Full-time staff person responsible for program development and implementation. Volunteer Coordination Curriculum Development Full-time staff person responsible for all marketing efforts, both online and offline. Graphic Design Web/Social Media Brand Strategy Film/Video/Multimedia Training Manage Expansion Partnerships CommunityOutreach JLU will adopt a fee-for-service business model for schools/organizations that can afford it and will provide JLU programming free-of-charge to under-served communities. JLU will also publish curriculum online , downloadable and offer training and consulting services , also at cost. This will allow the organization to remain sustainable .
  22. 22. 12 th – GLOBAL PLAYGROUND Community Event in Pacoima 19 th – JUST LIKE YOU Volunteer Training Camp 25 th – LAUNCH of JLU Programming at SIX (6+) sites in LA 2 nd – JUST LIKE YOU 6-week Pilot Program at Boys & Girls Club of Malibu 7 th – GLOBAL PLAYGROUND Community Event in Malibu 23 rd – Olympic Gold Medalist Bryan Clay leads JAPANESE curriculum 13 th – LAKERS minor league team (D-Fenders) send out players as part of “Think Globally, Act Locally” community outreach campaign There is a lot coming up this FALL. Including: JLU LAUNCHES in Orange County, DC, Boston & Austin (Dates TBD)
  23. 23. <ul><li>Jerry Darko </li></ul><ul><li>President/Co-Founder </li></ul><ul><li>[email_address] </li></ul><ul><li>612.804.5989 </li></ul><ul><li>Anne-Marie Herwig </li></ul><ul><li>Executive Director/Co-Founder </li></ul><ul><li>[email_address] </li></ul><ul><li>612.850.2810 </li></ul><ul><li>WEBSITE: </li></ul><ul><li> </li></ul>
  24. 24. <ul><li>http:// - HD JLU Promo Video in Pacoima </li></ul><ul><li> - Promo Video w/ Team Introduction </li></ul><ul><li> - 1st Promo Video </li></ul><ul><li>http:// - JLU Slideshow Promo with message </li></ul><ul><li> - Profiles in Caring TV program </li></ul>