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  • 1. Jerry BernhartBernhart & Associates Executive Search, LLC
  • 2.  Introduction & Background Employment Survey Results Recruiting
  • 3. What changes do you expect in your hiring plans for Q4 2010? Add to staff – 41% (30% one year ago) Reduce staff – 8% (8% one year ago)
  • 4. Do you currently have a hiring freeze? Yes – 35% (45% one year ago)
  • 5. Median length of unemployment among Direct Marketers: 12.0 months (2X a year ago)
  • 6. Other Findings: One-third looking for more than 18 months Best odds of finding a DM job – 1-3 months, or after 7 months Older, higher-paid facing relatively long search times
  • 7.  Paid Job Boards  Niche Boards Job Distributors  Campaigns Print and Offline  Events Sourcing Tools  Micro Sites Email Marketing  Resume Search
  • 8.  No Recycling or Remarketing No Search Engine Traffic No Web 2.0 Tools No RSS/XML Feeds Minimal Reporting No Capture of Passives/Developing Brand No Employee or ViralReferrals Minimal Social Networking Recruiting
  • 9. 1. Pre-Web – Newspapers2. Web 1.0 – Job Posting Websites3. Web 2.0 – Google, Yahoo, Bing, LinkedIn, Twitter, Zoominfo, Facebook, Indeed.com
  • 10. 300,000,000 “Job” Searches Per Month500,000,000 Users50,000,000 Profiles5 Billion Tweets Per Day6 Billion Messages Sent Daily1 Billion Videos Viewed Per Day
  • 11.  Email Subscribe/Job Alerts Join Talent Community RSS Subscribe Follow on Twitter Join LinkedIn Group Become a Fan/Facebook Join a Private Community
  • 12.  Job Alerts/RSS/Tweets Repeat Visitors/Applicants Referral Email Agents Social Sharing With Friends Social Profile Applications Group/Fan Involvement
  • 13.  SEO and SEM Social and Professional Networks (Facebook, Twitter, LinkedIn) Career Site (TSS Feeds, Site Widgets) Building Talent Community Social Media (YouTube, Blogs) Ob Aggregators (Sponsored Feeds/PPC)
  • 14.  Thousands of Google searches monthly for digital and direct marketing jobs SEO efforts will drive targeted candidates Good “search to visitor” conversion ratios
  • 15.  List jobs on Facebook, LinkedIn Facebook, LinkedIn Ads
  • 16.  Share job postings via Email, IM, Twitter, Blog, Facebook, Bookmark, Social Media, etc. RSS feed of job listings
  • 17.  Captures passive candidates (“members”) Automates job marketing Puts talent in control Branded to company
  • 18.  YouTube (employee testimonials, branding messages) Blogs
  • 19.  Budget for sponsored/hard to fill jobs Beware of job jacking, competitor keyword targeting
  • 20.  Identify Early Adopters in Your Organization Share Excitement Set Reasonable Expectations
  • 21.  Search engine traffic will go up Visitor to applicant conversion rates will rise Time spent on career website will go up Site traffic and leads will grow
  • 22.  Jobs2Web
  • 23. Jerry BernhartPrincipalBernhart Associates Executive Search LLC, since 1989 concentrating exclusively in Digital and Direct Marketing, CRM/Database Marketing, Quantitative Analysis, and Sales/Business DevelopmentBernhart Associates Executive Search, LLC2068 Greenwood DriveOwatonna, MN 55060Email: jerry@Bernhart.comPhone: (507) 451-4270Website: www.bernhart.com