Uploaded on


More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Jerry BernhartBernhart & Associates Executive Search, LLC
  • 2.  Introduction & Background Employment Survey Results Recruiting
  • 3. What changes do you expect in your hiring plans for Q4 2010? Add to staff – 41% (30% one year ago) Reduce staff – 8% (8% one year ago)
  • 4. Do you currently have a hiring freeze? Yes – 35% (45% one year ago)
  • 5. Median length of unemployment among Direct Marketers: 12.0 months (2X a year ago)
  • 6. Other Findings: One-third looking for more than 18 months Best odds of finding a DM job – 1-3 months, or after 7 months Older, higher-paid facing relatively long search times
  • 7.  Paid Job Boards  Niche Boards Job Distributors  Campaigns Print and Offline  Events Sourcing Tools  Micro Sites Email Marketing  Resume Search
  • 8.  No Recycling or Remarketing No Search Engine Traffic No Web 2.0 Tools No RSS/XML Feeds Minimal Reporting No Capture of Passives/Developing Brand No Employee or ViralReferrals Minimal Social Networking Recruiting
  • 9. 1. Pre-Web – Newspapers2. Web 1.0 – Job Posting Websites3. Web 2.0 – Google, Yahoo, Bing, LinkedIn, Twitter, Zoominfo, Facebook, Indeed.com
  • 10. 300,000,000 “Job” Searches Per Month500,000,000 Users50,000,000 Profiles5 Billion Tweets Per Day6 Billion Messages Sent Daily1 Billion Videos Viewed Per Day
  • 11.  Email Subscribe/Job Alerts Join Talent Community RSS Subscribe Follow on Twitter Join LinkedIn Group Become a Fan/Facebook Join a Private Community
  • 12.  Job Alerts/RSS/Tweets Repeat Visitors/Applicants Referral Email Agents Social Sharing With Friends Social Profile Applications Group/Fan Involvement
  • 13.  SEO and SEM Social and Professional Networks (Facebook, Twitter, LinkedIn) Career Site (TSS Feeds, Site Widgets) Building Talent Community Social Media (YouTube, Blogs) Ob Aggregators (Sponsored Feeds/PPC)
  • 14.  Thousands of Google searches monthly for digital and direct marketing jobs SEO efforts will drive targeted candidates Good “search to visitor” conversion ratios
  • 15.  List jobs on Facebook, LinkedIn Facebook, LinkedIn Ads
  • 16.  Share job postings via Email, IM, Twitter, Blog, Facebook, Bookmark, Social Media, etc. RSS feed of job listings
  • 17.  Captures passive candidates (“members”) Automates job marketing Puts talent in control Branded to company
  • 18.  YouTube (employee testimonials, branding messages) Blogs
  • 19.  Budget for sponsored/hard to fill jobs Beware of job jacking, competitor keyword targeting
  • 20.  Identify Early Adopters in Your Organization Share Excitement Set Reasonable Expectations
  • 21.  Search engine traffic will go up Visitor to applicant conversion rates will rise Time spent on career website will go up Site traffic and leads will grow
  • 22.  Jobs2Web
  • 23. Jerry BernhartPrincipalBernhart Associates Executive Search LLC, since 1989 concentrating exclusively in Digital and Direct Marketing, CRM/Database Marketing, Quantitative Analysis, and Sales/Business DevelopmentBernhart Associates Executive Search, LLC2068 Greenwood DriveOwatonna, MN 55060Email: jerry@Bernhart.comPhone: (507) 451-4270Website: www.bernhart.com