Dyson Fan Observations

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Product Innovations & Observations about the Dyson Fan.
The Dilemma of making a cool product

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Dyson Fan Observations

  1. 1. Observations About The DYSON fan by a fan of DYSON (a.k.a. THE DILEMMA OF MAKING A COOL PRODUCT) THE THINK CLOUD www.thethinkcloud.com
  2. 2. The Think Cloud is a full service marketing, brand and product design company that builds brands and associated experiences for clients and their customers. The Think Cloud has the ability to produce ground breaking brand strategies, product designs and experiential marketing programs for a diverse range of businesses to deliver tangible results on the aspirational dream. Through our collaborative approach we want to create an emotional experience that resonates with consumers while having sound and sustainable business qualities. We will identify, create and deliver new customer value in the marketplace through innovation combined with robust process. www.thethinkcloud.com
  3. 3. DC01-Launched 1993. Vacuum cleaners and appliances have never been the same since. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 3
  4. 4. Turbocharger Jet Engine Outlet Vertical Fan In 2009 many paths crossed…. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 4
  5. 5. …and Dyson took this… ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 5
  6. 6. …and turned it into this… …and I spent an hour playing with it at the local appliance store. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 6
  7. 7. There was a CATCH ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 7
  8. 8. It Cost $299 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 8
  9. 9. There were even some stories of similar concepts done 30 years earlier in Japan ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 9
  10. 10. However, the design was defended Peter Gammack, Design director, Dyson …went on to clarify the differences from prior art in a Daily Telegraph article. Below are some key points of distinction 1. A mixed-flow impeller draws in air which is then pushed up into the loop. 2. The air exits the aperture at high velocity and creates an area of low pressure that draws in air from behind the fan. 3. The fast-moving air follows the precisely designed 16° aerofoil-shaped ramp (the Coanda effect) which creates a further area of low pressure, drawing in even more air. 4. As the air jet leaves the front of the loop, more air is entrained due to ‘viscous shearing’, amplifying the initial airflow even further. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 10
  11. 11. The intellectual property questions were answered. Time to sell fans. PHEW!! ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 11
  12. 12. But It Still Cost $299 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 12
  13. 13. and then came… ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 13
  14. 14. Low priced competition… that looks the same!!! $119 $78 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 14
  15. 15. In a recent trip to SE Asia there wasn’t just one ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 15
  16. 16. or two bladeless fans ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 16
  17. 17. There were over a dozen bladeless fans!!! ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 17
  18. 18. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 18
  19. 19. They tried to be different They all had their own factories ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 19
  20. 20. Variations of base and colors (my personal favorite) …and shapes ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 20
  21. 21. ..there was even one with an LED mood light and air purifier ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 21
  22. 22. In the end they were not different ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 22
  23. 23. They were copies of one of the most original and innovative appliance designs EVER!!! ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 23
  24. 24. They cost less and in some cases were not as well made ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 24
  25. 25. BUT! They were not different Just cheaper ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 25
  26. 26. So what is a company to do? Dyson like many designers/companies spend millions to design-develop-validateproduce-market their products ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 26
  27. 27. In all fairness it is not just small manufacturers who are guilty of copying ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 27
  28. 28. Take for instance the Apple iPad ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 28
  29. 29. and the NOT the Apple iPad(s) ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 29
  30. 30. Again. So what is a company to do? ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 30
  31. 31. BE FIRST TO MARKET AND OWN THE SPACE ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 31
  32. 32. MAKE GREAT QUALITY ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 32
  33. 33. POSSIBLY PARTNER WITH A REPLICATOR TO DEVELOP A UNIQUE PARTNERSHIP THAT ALLOWS STRATEGIC COPYING?? ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 33
  34. 34. IT IS A BIG WORLD OUT THERE. 6.5BILLION + PEOPLE. THE REPLICATOR IS NOT SO WORRIED ABOUT IP LOCKING THEM OUT OF ONE MARKET ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and confidential. This is not to be distributed without written consent from The Think Cloud LLC 34
  35. 35. If you have some thoughts on this topic or want to plan your product development strategy please feel free to connect with us at info@thethinkcloud.com www.thethinkcloud.com

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