Promotion is a persuasive communication. Companies rely on promotion to inform people their products and services. Ex:Commercials,Internet ads and Etc….
To convince prospect to select its products or service instead of a competitors brands .
Institutional promotion is used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues. Ex: A companies logo.
Advertising is a form of nonpersonal promotion. Ex: Newspaper, Web sites, and Etc…..
Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.Ex: To mail things to your customers home.
Represents all marketing activities –other than personal selling,advertising,and public relations- that are used to stimulate purchasing and sales. Ex: to increase sales and inform potential customers about new products.
Activates enable an organization to influence a target audience . Ex: To try to create a favorable image for your product .
A news release is an announcement that is sent to the appropriate media outlet. Ex:
Brining news or newsworthy information about an organization to the publics attention. Ex: Mitt Romney’s choice of words.(The stuff he say to get attention)
A combination of strategies and a cost-effective allocation of resources. Ex:
Sales promotions are incentives that encourage customers to buy products or service. Ex: To try and push customers to try something new.
Are sales strategies that encourage customer and prospect to buy a product or service. Ex:
Are certificates that entitle customers to cash discount on goods or services. Ex: washing powder, food, and Etc…..
Are low-cost items given to consumer at a discount or for free. Ex: They are designed to increase sales by building product loyalty, and attracting new costumers.