Jerrikeyah ch.17

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Jerrikeyah ch.17

  1. 1.  Promotion is a persuasive communication. Companies rely on promotion to inform people their products and services. Ex:Commercials,Internet ads and Etc….
  2. 2.  To convince prospect to select its products or service instead of a competitors brands .
  3. 3.  Institutional promotion is used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues. Ex: A companies logo.
  4. 4.  Advertising is a form of nonpersonal promotion. Ex: Newspaper, Web sites, and Etc…..
  5. 5. Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.Ex: To mail things to your customers home.
  6. 6.  Represents all marketing activities –other than personal selling,advertising,and public relations- that are used to stimulate purchasing and sales. Ex: to increase sales and inform potential customers about new products.
  7. 7.  Activates enable an organization to influence a target audience . Ex: To try to create a favorable image for your product .
  8. 8.  A news release is an announcement that is sent to the appropriate media outlet. Ex:
  9. 9.  Brining news or newsworthy information about an organization to the publics attention. Ex: Mitt Romney’s choice of words.(The stuff he say to get attention)
  10. 10.  A combination of strategies and a cost-effective allocation of resources. Ex:
  11. 11.  Sales promotions are incentives that encourage customers to buy products or service. Ex: To try and push customers to try something new.
  12. 12.  Are sales strategies that encourage customer and prospect to buy a product or service. Ex:
  13. 13.  Are certificates that entitle customers to cash discount on goods or services. Ex: washing powder, food, and Etc…..
  14. 14.  Are low-cost items given to consumer at a discount or for free. Ex: They are designed to increase sales by building product loyalty, and attracting new costumers.

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