UNICEF Digital Strategy, social media, mobile, web, video, photo, global communications
Upcoming SlideShare
Loading in...5
×
 

UNICEF Digital Strategy, social media, mobile, web, video, photo, global communications

on

  • 16,883 views

Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling ...

Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.

Statistics

Views

Total Views
16,883
Views on SlideShare
14,664
Embed Views
2,219

Actions

Likes
43
Downloads
107
Comments
5

9 Embeds 2,219

https://twitter.com 1870
http://royalfoundationee.ggmrhub.co.uk 153
http://www.scoop.it 106
http://dev.royalfoundation 30
http://localhost 26
http://dev.royalee 16
http://digitaltools-ag.pen.io 11
http://www.conferize.com 5
http://news.google.com 2
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Our goal: Make social media a tool to help operational work – demystify social media, have it be just like any other utility
  • Voice and personal narrative <br /> <br /> <br /> Yemen <br />

UNICEF Digital Strategy, social media, mobile, web, video, photo, global communications UNICEF Digital Strategy, social media, mobile, web, video, photo, global communications Presentation Transcript

  • 1 Digital Strategy @JimRosenberg Division of Communications, New York Digital Strategy Partnerships
  • DRAFT Which of these tools will you use at work today? Our goal: Make digital media a tool to help core work – demystify social media, have it be just like any other utility. @jimrosenberg
  • Digital Strategy Directions for 2014 - 2017  Refreshed content strategy: inform and engage with images, sound, and words  Research, knowledge, data  Facilitate global targets for fundraising  Enhance global digital capability & storytelling  Global blog & social media guidelines  New unicef.org @jimrosenberg
  • DRAFT Digital Strategy in 71 words • Social media is your embassy; a good website is your home country. – Steady, consistent content is essential to engagement. – Owned content > Facebook’s algorithms. • The big picture is comprised of many, many details. – The perfect tweet or flawless video takes time, effort, and money. • People are your greatest asset – your own colleagues, as well as the people you serve. – “People want to be a part of something bigger than themselves.” #H2H by @BryanKramer – If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff. @jimrosenberg
  • DRAFT Digital Strategy Create once, publish everywhere (COPE) @jimrosenberg
  • DRAFT Digital Strategy Meet people where they are, in their language • Multilingual • Mobile/mulitplatform • Visual @jimrosenberg
  • Digital Strategy Mobile, simpler, visual, targeted
  • Digital Strategy Expert voices and views via blogging, live chats
  • DRAFT Digital Strategy Expert voices and views via blogging, live chats
  • DRAFT Digital Strategy Staff have a story, too 10
  • DRAFT Digital Strategy Knowledge and data across platforms @jimrosenberg
  • DRAFT Digital Strategy Visual storytelling
  • DRAFT Digital Strategy Co-creating and engagement Voice and personal narrative
  • DRAFT Digital Strategy Co-creating and engagement
  • DRAFT Digital Strategy Partnerships @jimrosenberg
  • DRAFT Digital Strategy People + Content • Have a conversation, not a campaign. • Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country. • Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals. • Team: balance all-rounders with deep expertise. • Do fewer things better. • Find the storyteller in the elevator. @jimrosenberg
  • 17 Thank you! @jimrosenberg