Integrating Agile User   Experience with      Customer    Development
{                          Customer DiscoveryProblem               Persona                  ↓                Needs        ...
{                    Customer DiscoveryProblem                Persona                   ↓                 Needs           ...
{                                              Customer DiscoveryProblem                Persona                   ↓       ...
{                                                         Customer ValidationProblem               Persona                ...
Customer Validation        Step 3    Wire Product for    Testing & Analytics        Measure:       Activation       Retent...
Pieces           {Problem               Persona                  ↓                Needs                  ↓                ...
Agile UX Differentiation                        Big CompanyStartup  Agile    Design Thinking  UXSpeed &        PerfectionL...
Design Community Today                        Agile UX                                      AdaptiveInteraction           ...
Mission: Change how products are developedProject: Increase size of community doing Lean                User Experience   ...
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Luxr + customer development

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  • Luxr + customer development

    1. 1. Integrating Agile User Experience with Customer Development
    2. 2. { Customer DiscoveryProblem Persona ↓ Needs ↓ Uses Step 1 { ↓ Features {Solution ↓ Inspiration for Artifacts Startup { ↓ Mockups ↓ idea Code Step 2 Step 3 Persona & Needs Get out of the building Hypotheses and validate hypotheses { Persona { Problem Persona ↓ ↓ Needs Needs Iterate Personas & Needs until you predictably find them, you understand their problems deeply, and serving them is consistent with your vision @luxrco
    3. 3. { Customer DiscoveryProblem Persona ↓ Needs ↓ Uses { ↓ Features {Solution ↓ Artifacts { ↓ Mockups ↓ Code Step 4 Step 5 Uses & Features Validate Uses & Features Hypotheses Persona Persona ↓ ↓ Needs Needs ↓ ↓ Uses Uses ↓ ↓ Features Features Iterate until uses solve primary need of persona and it is consistent with vision, and it is validated that those features are what is needed for that use @luxrco
    4. 4. { Customer DiscoveryProblem Persona ↓ Needs ↓ Uses { ↓ Features {Solution ↓ Artifacts [Wireframes, User Stories, Flows] { ↓ Mockups ↓ [PSD, CSS, HTML] Code Step 6 Step 7 1st draft of Validate Artifacts & Mockups Artifacts & Mockups Persona Persona ↓ ↓ Needs Needs ↓ ↓ Uses Uses ↓ ↓ Features Features ↓ ↓ Artifacts [Wireframes, User Stories, Flows] Artifacts [Wireframes, User Stories, Flows] ↓ ↓ Mockups [PSD, CSS, HTML] Mockups [PSD, CSS, HTML] Problem/Solution Fit Validated Iterate until Persona is happy with mockup and feels it solves their use Customer Validation @luxrco
    5. 5. { Customer ValidationProblem Persona ↓ Needs ↓ Uses { ↓ Features {Solution ↓ Artifacts [ Wireframes, User Stories, Flows] { ↓ Mockups ↓ [PSD, CSS, HTML] Code Step 1 Step 2 Build MVP Validate MVP Persona Persona ↓ ↓ Needs Needs ↓ ↓ Uses Uses ↓ ↓ Features Features ↓ ↓ Artifacts [ Wireframes, User Stories, Flows] Artifacts [ Wireframes, User Stories, Flows] ↓ ↓ Mockups [PSD, CSS, HTML] Mockups [PSD, CSS, HTML] ↓ ↓ Code Code Confirm MVP Works and it is consistent with mockups @luxrco
    6. 6. Customer Validation Step 3 Wire Product for Testing & Analytics Measure: Activation Retention Key Activity Cohort Analysis A/B Testing
    7. 7. Pieces {Problem Persona ↓ Needs ↓ Uses { ↓ Features {Solution ↓ Artifacts { ↓ Mockups ↓ Code
    8. 8. Agile UX Differentiation Big CompanyStartup Agile Design Thinking UXSpeed & PerfectionLearning
    9. 9. Design Community Today Agile UX AdaptiveInteraction CHI Design StodgyAssociation Argumentative AIGA Snooty UPA (usability professional association) Annoying
    10. 10. Mission: Change how products are developedProject: Increase size of community doing Lean User Experience Likelihood of conversion: 1. Agile UX 2. AIGA 3.ADA 4.UPA 5.CHI

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