Ubiquitous Cloud Connectivity                                 May 4Even when you’re not connected                         ...
MEX – Pathways to the mobile UX horizon   2
MEX – Pathways to the mobile UX horizon   3
MEX – Pathways to the mobile UX horizon   4
Data, data, data… •  Growth in data traffic         –  mobile data traffic grew 2.6-fold in 2010 (tripling for 3rd year in...
High-end devices can multiply trafficMEX – Pathways to the mobile UX horizon   6
Laptops and smartphones lead traffic growthMEX – Pathways to the mobile UX horizon   7
$500 billion in global revenue for mobile carriers in 2015MEX – Pathways to the mobile UX horizon       8
the device is the serviceMEX – Pathways to the mobile UX horizon                        9
Social network                   Digital content                               Brands            Aggregation & CRM server ...
Open Android                           Surface AppsMEX – Pathways to the mobile UX horizon   11
Aggregating and surfacing…MEX – Pathways to the mobile UX horizon   12
Surface Apps – surfacing the cloud…                                          Return to Surface with device backMEX – Pathw...
Surface Apps – surfacing the cloud…                                          Return to Surface with device backMEX – Pathw...
MEX – Pathways to the mobile UX horizon   15
MEX – Pathways to the mobile UX horizon   16
MEX – Pathways to the mobile UX horizon   17
STREAM/POST SERVER                                                               MOBILE WEB STORES Device account admin.  ...
MEX – Pathways to the mobile UX horizon   19
3G                                          Library                                                                       ...
Technology and architectureWiFi                                              Stack through WiFiComplementary              ...
Designing for a connected experience •  Focus on service design         o    Whole system – from device to cloud         o...
Thank you                                             Jerome Nadel                                          jerome.nadel@m...
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Mex jerome nadel ubiquitous and surfaced cloud connectivity

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Mex jerome nadel ubiquitous and surfaced cloud connectivity

  1. 1. Ubiquitous Cloud Connectivity May 4Even when you’re not connected 2011Jerome NadelEVP User Experience
  2. 2. MEX – Pathways to the mobile UX horizon 2
  3. 3. MEX – Pathways to the mobile UX horizon 3
  4. 4. MEX – Pathways to the mobile UX horizon 4
  5. 5. Data, data, data… •  Growth in data traffic –  mobile data traffic grew 2.6-fold in 2010 (tripling for 3rd year in a row) –  2010 mobile data (237 petabytes per month) was 3X of global internet in 2000 (75 petabytes per month) •  Smartphones, tablets, and laptops are data hungry –  smartphone usage doubled in 2010 –  13% of global handsets, 78% of mobile handset traffic (3.3 MB/month) –  3 million connected tablets in 2010 (405 MB/month) –  94 million connected laptops in 2010 (1.7 GB/month) •  Video is the big consumer of data –  50 percent of mobile traffic for the first time in 2011 •  Connection speeds improve –  Mobile network connection speeds doubled in 2010 –  Download at 101 kbps in 2009 to 215 kbps in 2010 •  Data usage is democratized –  top 1% of mobile data subscribers generate over 20% of mobile data (30% year prior)MEX – Pathways to the mobile UX horizon 5
  6. 6. High-end devices can multiply trafficMEX – Pathways to the mobile UX horizon 6
  7. 7. Laptops and smartphones lead traffic growthMEX – Pathways to the mobile UX horizon 7
  8. 8. $500 billion in global revenue for mobile carriers in 2015MEX – Pathways to the mobile UX horizon 8
  9. 9. the device is the serviceMEX – Pathways to the mobile UX horizon 9
  10. 10. Social network Digital content Brands Aggregation & CRM server mCommerce backend Device, newsletter & shopping registration Clients mStore eCom account registration White-label 3rd party partners Social network & news feeds aggregation 3rd party branded CRM and statistics Surface UX OTA updates and mgt STREAM POST MEDIA SHOP Out-of-box registration mShop / mServicesConnection to social networks aggregation Registration to retailer brand eShoppingCustomizable catalog of feeds Games & apps, eBooks, Audio book, MP3, Ticketing, Concierge, VOD (movies, TV shows) Consumer eRetailers MNOs Banks Book stores Media publishers electronics MEX – Pathways to the mobile UX horizon 10
  11. 11. Open Android Surface AppsMEX – Pathways to the mobile UX horizon 11
  12. 12. Aggregating and surfacing…MEX – Pathways to the mobile UX horizon 12
  13. 13. Surface Apps – surfacing the cloud… Return to Surface with device backMEX – Pathways to the mobile UX horizon 13
  14. 14. Surface Apps – surfacing the cloud… Return to Surface with device backMEX – Pathways to the mobile UX horizon 14
  15. 15. MEX – Pathways to the mobile UX horizon 15
  16. 16. MEX – Pathways to the mobile UX horizon 16
  17. 17. MEX – Pathways to the mobile UX horizon 17
  18. 18. STREAM/POST SERVER MOBILE WEB STORES Device account admin. Fnac eBook store / backend Connectors to social network platforms Fnac.com store / backend Content feeds catalog (news, video…) Fnac Ticketing backend / backend OTA updates and usage statistics… Fnac MP3 store / backend - … MUSICOut-of-box registration MP3 store Fnac Online Shops •  Device registration EXISTING •  Fnac Newsletters STREAM SHOP •  fnac.com (WAP) •  Games on GalleryPreloaded feeds •  fnac.com • Selection of 60+ Fnac feeds •  ebook Store (relevant with device) •  MP3 store • Customization of MobiWire’s •  VOD existing catalog of feeds per categories/languages Tick & Live Complementary Online Shops? •  News •  Fnac or MobiWire partners •  People eBook •  Sport •  … Evolves with Fnac mCommerce strategy MEX – Pathways to the mobile UX horizon 18
  19. 19. MEX – Pathways to the mobile UX horizon 19
  20. 20. 3G Library Library Currently reading: Winnie the Pooh (20/300) My Collection (10 of 120) Show all Books Store Recommended for you Show moreMEX – Pathways to the mobile UX horizon 20
  21. 21. Technology and architectureWiFi Stack through WiFiComplementary navigate pre-downloaded contentTablets & smartphones synch/download packetsMegaspots web server embedded in handset1000s of connections content management required Wifi Wifi OffloadWiFi offload Auto synch and stack Synch w/Wifismart coverage smart synchingsmart integration timed download on WiFi Stack through Wifiphysical location use cases user configurableIP debate Auto synch and stackintervention requires user LTE/4gSynch w/WiFi LTE/4Gselected files long term evolutionterminal & cloud improved bandwidthpush time to implementrequires device memory WiFi and offload are required MEX – Pathways to the mobile UX horizon 21
  22. 22. Designing for a connected experience •  Focus on service design o  Whole system – from device to cloud o  Think data and application architecture o  User centered, use case based design o  Keep the client richMEX – Pathways to the mobile UX horizon 22
  23. 23. Thank you Jerome Nadel jerome.nadel@mobiwire.comMEX – Pathways to the mobile UX horizon 23
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