Pitching Ideas: How to sell your ideas to others

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Learn how to convince others of your UX ideas by understanding them. …

Learn how to convince others of your UX ideas by understanding them.

We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!

Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.

In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

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Transcript

  • 1. PITCHING IDEAS HOW TO SELL YOUR IDEAS TO OTHERS oenvangeel @jer
  • 2. WE SELL ALL THE TIME
  • 3. WE LOVE YOUR IDEA!
  • 4. Y E A H … O K AY…
  • 5. WHY CAN
 IDEAS FAIL?
  • 6. BECAUSE IT’S A BAD IDEA
  • 7. BECAUSE PEOPLE DON’T SEE THE BRILLIANCE OF YOUR IDEA BECAUSE YOU WERE UNABLE TO CONVINCE PEOPLE
  • 8. Y O U C O M P E N S AT E © APPLIDIUM
  • 9. Y O U C O M P E N S AT E
  • 10. 90% PEOPLE 10% IDEA
  • 11. WHO DO YOU NEED TO CONVINCE? HOW DO YOU CONVINCE THEM? GOAL
  • 12. W H AT I S T H E G O A L ?
  • 13. WHAT IS IT? TWEAK F E AT U R E PRODUCT BUSINESS FUTURE
  • 14. WHAT PROBLEM DOES IT SOLVE? WHAT OPPORTUNITY
 DOES IT CREATE?
  • 15. “IF YOU HAVEN'T FOUND IT YET,! KEEP LOOKING. DON'T SETTLE. ! LIKE ANY GREAT RELATIONSHIP,! IT JUST GETS BETTER AND BETTER! AS THE YEARS ROLL ON.”! - STEVE JOBS
  • 16. 6 - U P ( A D A P T I V E PAT H )
  • 17. CORE IDEA SHEET PROBLEM/ OPPORTUNITY IDEA WHICH WILL 1 2 3 AND TO DO T H AT I N E E D
  • 18. CORE IDEA SHEET PROBLEM/ OPPORTUNITY Everybody busy + need socializing IDEA An online social network WHICH WILL 1 Show what my friends do 2 Show them that I care 3 Helps share my life AND TO DO T H AT I N E E D 3 programmers, 2 pizza’s, $1.000
  • 19. CORE IDEA SHEET PROBLEM/ OPPORTUNITY High energy bill and no control IDEA A smart thermostat WHICH WILL 1 Heats house only when needed 2 Understands my needs 3 Easy to control AND TO DO T H AT I N E E D $80.000
  • 20. CORE IDEA SHEET PROBLEM/ OPPORTUNITY Nobody sees they can comment IDEA A comment-everywhere box WHICH WILL 1 Constantly be in portview 2 Let you reply on everything 3 Let you login with Twitter AND TO DO T H AT I N E E D 2 days and 1 programmer
  • 21. TELL A STORY WHICH COMBINES USER NEEDS WITH BUSINESS OPPORTUNITIES
  • 22. TAKE IT SERIOUS
  • 23. WHO ARE YOU CONVINCING?
  • 24. MOM FRIEND PROGRAMMER UX COLLEAGUE PROJECT 
 MANAGER BOSS
  • 25. IT IS NOT ABOUT YOU H O W S M A R T Y O U A R E D O E S N O T M AT T E R
  • 26. IT IS ABOUT THE OTHERS W H AT ’ S I N I T F O R T H E M ? ! W H Y S H O U L D T H E Y G E T I N V O LV E D ? ! WHY SHOULD THEY INVEST TIME OR MONEY? ! WHY WOULD THEY LIKE IT?
  • 27. MANAGERS S T R AT E G Y BUSINESS MODEL COMPETITIVE EDGE KPI’S ROI © THE OFFICE
  • 28. PROJECT MANAGERS © PLANNING BUDGET EFFICIENCY MILESTONES ROADMAP THE IT CROWD
  • 29. PROGRAMMERS UNHAPPY FLOW EXCEPTIONS LOGIC ARCHITECTURE REQUIREMENTS
  • 30. UX DESIGNERS EXPERIENCE USER NEEDS RESEARCH SERVICE PEOPLE © KICK-ASS
  • 31. HOW DO YOU
 CONVINCE?
  • 32. • First  be  liked   • Build  up  a  relationship C R E AT E L I K E A B I L I T Y
  • 33. EVERYBODY WANTS R.E.S.P.E.C.T. GIVE COMPLIMENTS ! N E V E R U N D E R E S T I M AT E THE WORK OF OTHERS
  • 34. WE WE WE
  • 35. RAPPORT LET OTHERS SHINE ! IT’S ABOUT THE IDEA ! LET IT BECOME THEIR IDEA
  • 36. BUILD TRUST S H O W Y O U U N D E R S TA N D T H E M ! T H E I R VA L U E S ! THEIR PROCESS ! T H E I R H I S T O RY ! T H E I R S T R AT E G Y
  • 37. THINGS GO AS EXPECTED? RELAX LOW RESIST HIGH LOW HIGH FOLLOW   THINK   DISINTEREST   FIGHT   (UNCONSCIOUS) (CONSCIOUS) (UNCONSCIOUS) (CONSCIOUS) ICE TO THE ESKIMOS: HOW TO MARKET A PRODUCT NOBODY WANTS
  • 38. PICK THE RIGHT PACE
  • 39. WHO DO YOU NEED TO CONVINCE? HOW DO YOU CONVINCE THEM? GOAL
  • 40. THANK YOU!! ! ! WWW.OAKANDMORROW.COM! @JEROENVANGEEL