Twitter & Social Media Trends - part 2/2

T 2/2 PAR TWITTER WORKSHOP www.twitterbij.nl 1

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Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and re a d m e s s a g e s k n o w n a s tweets. Tweets are text-based posts of up to 140 characters displayed on the author's proﬁle page and delivered to the author's subscribers who are known as followers. 3

140 is ... not easy @ = Reply to [username]. RT = Retweet IRL = In Real Life DM = Direct Message PRT = Partial Retweet LMK = Let Me Know BTW = By The Way 4

WeFollow ✓ start following ‘peers’ ✓ search on tags ✓ add your twitteraccount ✓ and.... search.twitter.com 5

Twitcam 6

Twitcam ✓ Broadcast video live! 6

Twitcam ✓ Broadcast video live! ✓ Chat with viewers 6

Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive 6

Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6

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TweetStats... 8

Twittercounter.com 9

Klout Analysis 10

TwitDiff - Who stopped following me? 11

Klout 12

The Klout Neighborhood 13

Backchannels 14

Backchannels ✓ follow events 14

Backchannels ✓ follow events ✓ hashtag ( #zv09 ) 14

Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools 14

Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications 14

Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications ✓ let others create ‘the buzzz’ for your event.... 14

Twitter Poll 15

Twitter & RSS 16

GET ORGANIZED 17

TweetDeck 18

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source: commoncraft RSS? 20

Netvibes ✓ aggregate content ✓ RSS Feeds ✓ organize yourself.... 21

RSS Reader; how does it work? 22

RSS Reader; the result 23

Feedly.com ✓ aggregate content ✓ RSS Feeds ✓ organise yourself ✓ measure reach ✓ save for later.... 24

Feedly.com Karma 25

CLAIM YOUR EXPERTISE 26

En nu.....? ✓ hoe wil je jezelf proﬁleren? ✓ waar zit jouw doelgroep / zitten gelijkgestemden? ✓ kies, activeer & organiseer ✓ deel kennis ✓ participeer in de dialoog ✓ meet je ‘online presence’ ✓ verbind je netwerken via www.mindz.com 27

MINDZ.com CASES 28

Debuut BV ‣ Horeca organisatie ‣ 32 fysieke locaties ‣ 17 restaurantformules ‣ 1200 medewerkers

Ple zier ss ie & , Pa rgie Ene KookDebuut Plaza 30

KookDebuut Plaza 31

Co-creatie 32

Van virtueel naar fysiek ontmoeten 33

‣ KookDebuut Gerechten Van virtueel naar fysiek ontmoeten 33

‣ KookDebuut Gerechten ‣ KookDebuut MasterClasses Van virtueel naar fysiek ontmoeten 33

‣ KookDebuut Gerechten ‣ KookDebuut MasterClasses ‣ KookDebuut Culinaire Reizen Van virtueel naar fysiek ontmoeten 33

‣ KookDebuut Gerechten ‣ KookDebuut MasterClasses ‣ KookDebuut Culinaire Reizen ‣ Events (ism met andere restaurants) Van virtueel naar fysiek ontmoeten 33

Fris in je hoofd! ‣ Sociaal Netwerk Meeting Masters ‣ 12.000 corporate bookers ‣ Faciliteren dialoog stakeholders onderling ‣ Co-creatie bijeenkomsten

Fris in je hoofd! 35

Van statische website naar sociaal platform 36

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Frisinjehoofd! Fotocontest 38

Recruiters United ‣ Branchevereniging Recruitment ‣ Circa 400 leden ‣ 2500 ‘volgers’ ‣ Frequent fysieke bijeenkomsten

Recruiters United Community 40

Events 41

Registratie 42

Beheren en monitoren 43

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Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 45

Twitter & Social Media Trends - part 2/2

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Notes on slide 1

10 Favorites & 2 Groups