Twitter & Social Media Trends - part 1/2

T 1/2 PAR TWITTER WORKSHOP www.twitterbij.nl 1

Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2

SOCIAL BAROMETER 3

Socio Barometer Ik gebruik internet vooral... 1 Zakelijk Prive 4

Socio Barometer Ik ben in meerdere sociale netwerken actief.... 2 Ja Nee 5

Socio Barometer In mijn omgeving ben ik .................. actief op internet... 3 Bovengemiddeld Benedengemiddeld 6

Socio Barometer Als iemand mij opzoekt via internet is hem/haar meteen duidelijk wat ik doe en waar ik voor sta... 4 Ja Nee 7

Socio Barometer Ik heb mij ingeschreven voor deze workshop omdat.... 5 8

TRENDS 9

high low Edelman Trust Barometer 10

high Tru s t low 2000 2009 Edelman Trust Barometer 10

✓ Web 1.0 ✓ Web 2.0 ✓ Web 3.0 ✓ Web 4.0 Social Media 11

People Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 12

People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 12

What is ‘social media’? bron: socialbrite.org 13

‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ What is ‘social media’? bron: socialbrite.org 13

source: socialnomics.net The impact of social media 14

cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 15

cooperation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 15

cooperation conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 15

cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 15

collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 15

Sharing 16

Experience sharing & conversation: reviews and fora 17

Experience sharing & conversation: reviews and fora 18

Collaborative production 19

Collective (inter)action ✓ Virtual social networks: “Webtribes” ✓ Social ✓ Business ✓ Socio-business ✓ Serious game 20

Collective (inter)action 21

Collective (inter)action 22

SOCIAL MEDIA TALK 23

user generated content sharing social media reviews network peers crowdsourcing storytelling authenticity recommendations personal branding weblog augmented reality collaboration 24

‘Communicationtool to engage stakeholders, to share knowledge, to create involvement and inspiration’ 25

Crowdsourcing

Crowdforcing

Social media meets reality

SOCIAL MEDIA FOR BUSINESS 30

TRANSACTION WEBSITE BOOK NOW ORDER NOW .......... BACKOFFICE SYSTEMS 3RD PARTIES Business and social media Source : R. van den Hoff / CDEF Holding 31

TRANSACTION INTERACTION WEBSITE SOCIAL MEDIA BOOK NOW COMMUNICATION ORDER NOW EVENT DRIVEN .......... Blogs Reviews Tags RSS BACKOFFICE Photo Audio Video SYSTEMS 3RD Wiki PARTIES Social network Business and social media Source : R. van den Hoff / CDEF Holding 31

Business and social media 32

Amazon.com: How social can you be? 10% product info 90% social info 33

Dutch Hospitality Industry.... 34

Dutch Hospitality Industry.... 100% 0% product social info info 34

2/2 RT PA > >> > 35

Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 36

Twitter & Social Media Trends - part 1/2

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