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Trefwoord: trends, social media, auto B2B meeting
 Presentatie tijdens de Business-2-businessmotive, lease, v
SOCIAL MEDIA
  autolease, motorhuis, mult a/d Rijn op woensdag 11 maa
 Markeur Holding in Alphenilease, klanten, webcare, servic

BUSINESS     businessmodellen, klantendag, events.
                            2012.

24 MEI 2012 - DELFT
Jeroen van der Schenk
Add me as a contact in your mobile phone   Social (Media) Concept Design

                                             jvdschenk   jeroenvanderschenk
“HE, LEUK! DOE MIJ OOK

 FF ZO’N WEBLOG ...”
Twitter Statistics
79.79% failed to provide a homepage URL
75.86% of users have not entered a bio in their profile
68.68% have not specified a location
55.50% are not following anyone
54.88% have never tweeted
52.71% have no followers
Source: www.antidote.com
SOCIAL
( MEDI A )
TRENDS
Training Social Media & Business
Training Social Media & Business
The (E)volution of Internet




                              Web 1.0

                              Web 2.0

                               Web 3.0
The Social Networks - Users
The Social Networks - Usage
TRANSPARANCY
Groundswell

Een sociale trend waarbij mensen
nieuwe technologie gebruiken om
dingen te doen en te maken met
anderen, in plaats van gebruik te
maken van de gevestigde orde
organisaties en overheid.
Source: Groundswell by Forrester.com
Organizing Without Organizations
                         “Here comes everybody” by Clay Shirky
 cooperation




               Sharing



                                  personal currency
Organizing Without Organizations
- SHARING -




              SHARING
Organizing Without Organizations
                             “Here comes everybody” by Clay Shirky
 cooperation




                         Conversation
               Sharing



                                      personal currency
Organizing Without Organizations
- CONVERSATION -




            CONVERSATION
Organizing Without Organizations
- CONVERSATION -




           CONVERSATION
Organizing Without Organizations
                             “Here comes everybody” by Clay Shirky
 cooperation




                                                        Collaborative
                                                         Production
                         Conversation
               Sharing



                                      personal currency
Organizing Without Organizations
- COLLABORATIVE PRODUCTION -




          COLLABORATIVE
           PRODUCTION
We become are Mobile!
Project Google Glass
Project Windows Glass
Organizing Without Organizations
                             “Here comes everybody” by Clay Shirky
 cooperation




                                                                          Collective
                                                                        (Inter)action
                                                        Collaborative
                                                         Production
                         Conversation
               Sharing



                                      personal currency
POWER TO THE CROWD




Source: Groundswell by Forrester.com
Organizing Without Organizations
- COLLECTIVE (INTER)ACTION -




                COLLECTIVE
              (INTER)ACTION
Organizing Without Organizations
- COLLECTIVE (INTER)ACTION -
COLLABORATIVE
 CONSUMPTION
PEER-2-PEER

EVERYTHING!
PEER-2-PEER

EVERYTHING!
               couchsurfing
                    hotel
                   hotels
               hotelindustry
                 hospitality
                    KHN
                peer-2-peer
               peer-to-peer
                connecting
                worldwide
                  sleeping
                  sharing
                     bed
                    couch
              businessmodels
                backpacker
                  business
                   leisure
PEER-2-PEER

EVERYTHING!

               social media
                    cars
                 carsharing
                  concepts
              businessmodel
                    earn
                   review
                   crowd
                peer2peer
               peer-2-peer
              peer tot peer
                automotive
               autobranche
PEER-2-PEER

EVERYTHING!

                  money
                   loan
              crowdfunding
                 spending
                   rate
               social media
                  crowd
                   trust
                peer2peer
               peer-2-peer
              peer tot peer
Training Social Media & Business
THE
MO V EMENT
CO MMO DIT Y
  commodityMARKETS
  added value
    branding
  co-creation
     coffee
      koffie
     senseo
business models
pricing strategy
strategie
           add value
         price strategy
             choose

ADD                 PRICE
        business models
          organization
          organisation
VALUE       company     STRATEGY
           corporate
SOCIAL MEDIA TRAININGEN
‣   Introductietraining “Social Media & Business”
It’s all about Social Touchpoints
intensiteit interactie




                         T                                               T                                        T




                                                              verloop van tijd

                         = Transactionele momenten
                         = Traditionele interactie-intensiteit (focus rondom transactie - passief)
                         = Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief)
                         = Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)
G ET T I NG
S TA RT ED ?
Social Media Step-by-Step
1. Doelstellingen Bepalen

‣ Verhogen van contactfrequentie & interactie met (potentiele) klanten
‣ Het online imago van mijn bedrijf monitoren & positief beinvloeden (webcare)
‣ Conversie naar verbinding (abonneren weblog, likes, followers)
‣ Conversie naar transactie (klant, bestelling, aanmelding)
‣ Claimen van expertise rondom het thema ‘..........’.
‣ Mijn bedrijf meer ‘likeable’ maken
2. Doelgroep Definiëren




Wie zijn mijn stakeholders?
Waar zijn mijn stakeholders?

Welke thema’s houden mijn stakeholders bezig?
Welke thema’s verbinden mijn stakeholders?
2   Google.com
2   Twitter Advanced Search
2   Twiangulate
2   Locafollow.com
2   Boardreader.com
2   Socialmention.com
3. Doelgroep Analyseren
3   Tagcrowd.com
4. Content Strategie Bepalen
5. Social Media Tools Selecteren
                        Customer       Brand     Traffic to    Search Engine             Claiming
                      Communication   Exposure   Website       Optimalisation            Expertise

  Facebook

  Twitter

  Linkedin

  Flickr

  Youtube

  Digg

  Diigo / Delicious

  Foursquare / FBP

  Weblog

                                                              Source: CMO’S Guide To The Social Landscape
6. Social Media Infrastructuur Inrichten
7. Content Publiceren




 Producing Content Is Core Business
7. Content Publiceren


             ‣ Visie, marktontwikkelingen & trends (op jouw vakgebied!)
             ‣ Howto (manuals, screencasts)
             ‣ FAQ’s (focus op tertiaire keywords, conversion generator!)
             ‣ Sneak Previews
             ‣ Live Events (social buzz, livestream, foto’s etc..)
             ‣ Geek Stuff...
8. Participeren in Dialoog
9. Resultaten Meten en Herijken
9. Resultaten Meten en Herijken
SoMe
I M P O RTA NT
  L ES S O NS
People rather communicate
with people ...




               VERSUS
Training Social Media & Business
There’s NO Social
(Media) SHORTCUT ...
Social media is as
social as YOU!
Training Social Media & Business
Contact

          Jeroen van der Schenk
          Founder of Socialbites.com
          jeroen@socialbites.com




    @jvdschenk

    jeroenvanderschenk

    jeroenvanderschenk

    jeroenvanderschenk

    jeroenvanderschenk




                                       Add me as a contact
                                       in you mobile phone

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