SVH Presentatie | Context Sessie

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Contextsessie bij SVH in Zoetermeer op 9 december 2009

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  • SVH Presentatie | Context Sessie

    1. 1. Context Sessie SVH Social Media NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    2. 2. About me... Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk @jvdschenk NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    3. 3. About me... Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk @jvdschenk NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    4. 4. Context ‣ Trends & Sociale Media ‣ Impact op horecabranche ‣ Kansen voor SVH ‣ Activiteiten en jouw rol hierin NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    5. 5. Trends NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    6. 6. Edelman Trust Barometer high low NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    7. 7. Edelman Trust Barometer high Tru s t low 2000 2009 NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    8. 8. Social Media ‣ Web 1.0 ‣ Web 2.0 ‣ Web 3.0 ‣ Web 4.0 NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    9. 9. Social Media ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ bron: socialbrite.org NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    10. 10. Groundswell People Technology Economics NEWMEDIA * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; FAN Jeroen van der Schenk Free Agent Network
    11. 11. Groundswell People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics NEWMEDIA * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; FAN Jeroen van der Schenk Free Agent Network
    12. 12. Organizing without organizations cooperation personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
    13. 13. Organizing without organizations cooperation personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
    14. 14. Organizing without organizations cooperation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
    15. 15. Organizing without organizations cooperation conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
    16. 16. Organizing without organizations cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
    17. 17. Organizing without organizations collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
    18. 18. Sharing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    19. 19. Sharing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    20. 20. Experience sharing & conversation NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    21. 21. Experience sharing & conversation NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    22. 22. Collaborative production NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    23. 23. Collective Interaction Virtual social networks (webtribes) ‣ Social ‣ Business ‣ Socio-business ‣ Serious gaming NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    24. 24. Collective (inter)action NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    25. 25. Collective (inter)action NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    26. 26. Social Media = A Revolution NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    27. 27. Social Media = A Revolution NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    28. 28. Collective (inter)action NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    29. 29. Storytelling ‘Communicationtool to engage stakeholders, to share knowledge, to create involvement and inspiration’ NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    30. 30. De marketingmix van ‘Slijterijmeisje’ Passie Persoon Profilering Publiciteit NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    31. 31. De marketingmix van ‘Slijterijmeisje’ NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    32. 32. Crowdsourcing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    33. 33. Crowdforcing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    34. 34. Crowdforcing - spoofs Spoof.... Orginele commercial NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    35. 35. Crowdforcing - spoofs Spoof.... Orginele commercial NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    36. 36. Crowdforcing - spoofs Spoof.... Orginele commercial NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    37. 37. Everything becomes mobile... NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    38. 38. Augmented reality NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    39. 39. Augmented reality NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    40. 40. Connecting the internet to the real world NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    41. 41. Connecting the internet to the real world NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    42. 42. NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    43. 43. Essentie voor SVH Van dialoog managen naar dialoog faciliteren... Van corporate branding naar personal branding... Expertise claimen, ook online.... Virtueel en fysiek verbinden... NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    44. 44. SVH | Actuele situatie Opleiders Ondernemers Branche Beroeps- organisaties verenigingen Sociale partners Leerlingen NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    45. 45. SVH | Social Media Platform Ondernemers Opleiders Beroeps- Branche verenigingen organisaties Sociale partners Leerlingen NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    46. 46. Horeca Infoloket | Platform structuur (concept) Overview (concept) !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! "#$%&'()(*! '+*,(*,! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! -./0123'+456,(7!8! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    47. 47. Horeca Infoloket | Platform structuur (concept) Overview (concept) "#$%&'$$(!)**+,(--&./%0!*,!$%1*2! )$($%!#-%!3*%&$%&!#/-!-%)$+$!.*3/-($! !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! %$&4$+5$%!6#$+0+*&$%!7$+$/58! ='7(/3$+$%! 3*%&$%&! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! ;4/<$+2$$)! !!!!9::! EFGHIJ"3*:K.&$?!L! >$-'&*?-@.$$+)!)**+,(--&.$%!#-%! #/)$*A.B!2*&*C7$.&-%)$%B!,+$.$%&-@$.! $%!?$$+!%--+!)$!,(-D-! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    48. 48. Horeca Infoloket | Platform structuur (concept) Overview (concept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eroen van der Schenk Free Agent Network
    49. 49. Horeca Infoloket | Platform structuur (concept) Overview (concept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eroen van der Schenk Free Agent Network
    50. 50. MINDZ.com als communitysoftware !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! "#$%&'()(*! '+*,(*,! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! -./0123'+456,(7!8! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    51. 51. MINDZ.com als communitysoftware !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! "#$%&'()(*! '+*,(*,! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! -./0123'+456,(7!8! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    52. 52. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    53. 53. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    54. 54. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    55. 55. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    56. 56. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    57. 57. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    58. 58. Horeca Infoloket | Platform structuur (concept) Overview (concept) "#$%&'$$(!)**+,(--&./%0!*,!$%1*2! )$($%!#-%!3*%&$%&!#/-!-%)$+$!.*3/-($! !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! %$&4$+5$%!6#$+0+*&$%!7$+$/58! ='7(/3$+$%! 3*%&$%&! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! ;4/<$+2$$)! !!!!9::! EFGHIJ"3*:K.&$?!L! >$-'&*?-@.$$+)!)**+,(--&.$%!#-%! #/)$*A.B!2*&*C7$.&-%)$%B!,+$.$%&-@$.! $%!?$$+!%--+!)$!,(-D-! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    59. 59. Youtube Channel NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    60. 60. Hyves NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    61. 61. Hyves NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    62. 62. Hyves NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    63. 63. Twitter Account NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    64. 64. Horeca Infoloket | Dashboard Horeca Infoloket RSS Reader Sociale media ‘Brandscanning’ Activiteit Horecasites websites MASH-UP Social Media Tracking & Information Dashboard NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
    65. 65. Horeca Infoloket | Interconnecting people! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network

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