Social (Media) Commerce
 

Social (Media) Commerce

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Keynote during international LBU meeting @ Bakker Hillegom, May 30th 2012

Keynote during international LBU meeting @ Bakker Hillegom, May 30th 2012

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Social (Media) Commerce Social (Media) Commerce Presentation Transcript

  • INTERNET TRENDSSOCIAL MEDIA TECHNOLOGY
  • Jeroen van der Schenk Social (Media) Concept Design jvdschenk jeroenvanderschenk
  • #bakkerLBU
  • You will not, and you will not assist orfacilitate any third party to, copy, reproduce,transmit, distribute, frame, commerciallyexploit or create derivative works of suchmaterial or content. If you becomeaware of any such distribution orcommercial exploitation, you agree to notifyus immediately.
  • SOCIAL(MEDIA)TRENDS
  • The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
  • SEARCH SOCIAL
  • TRANSPARANCY
  • TRANSPARANCY
  • GroundswellA social trend in which peopleuse technologies to get thethings they need from eachother; rather than fromtraditional institutions likecorporations.Source: Groundswell by Forrester.com
  • From valuechain to valuenetwork Bedrijven Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
  • SOCIAL MEDIA- SHARING - SHARING
  • SOCIAL MEDIA- SHARING - SHARING
  • SOCIAL MEDIA- SHARING - SHARING
  • SOCIAL MEDIA- CONVERSATION -
  • SOCIAL MEDIA- CONVERSATION -
  • Social Media- COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
  • POWER TOTHE CROWD
  • Social Media- COLLECTIVE (INTER)ACTION -
  • Social Media- COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
  • COLLABORATIVE CONSUMPTION
  • PEER-2-PEEREVERYTHING!
  • PEER-2-PEEREVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
  • PEER-2-PEEREVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
  • PEER-2-PEEREVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
  • We become are Mobile!
  • Project Google Glass
  • Project Windows Glass
  • SOCIAL COMMERCE
  • COMMODITY MARKE TS
  • ADD PRICEVALUE STRATEGY
  • TRANSACTIONALTRANSACTIONAL SOCIAL SOCIAL
  • It’s all about creating Social Touchpointsinteraction level T T T time
  • BAKKER GOESSOC IAL
  • Customer InteractionOrganizing- versus Facilitating Bakker Hillegom Countries Customers
  • Bakker Social Media Objectives‣ Increase frequency of contact and interaction with (potential) customers‣ Claiming expertise about ‘gardening’‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)‣ Convert to transactions (orders, newsletter subscriptions, Facebook Likes, Followers)‣ Monitor & Influence the online brand experience of Bakker Hillegom
  • Selected Networks & Tools
  • Our Content Strategy
  • BUSINESS SOCIAL
  • LONGTAIL KEYWORDSLOWER VOLUMEHIGHER CONVERSION
  • EncourageSharing!
  • Customizable Sidebars...
  • Customizable Sidebars...
  • Producing Content Is Core Business
  • What people like to read about... ‣ Trends & News ‣ Howto (manuals, video’s) ‣ FAQ’s (focus on longtail keywords, conversion generator!) ‣ Fun ‣ Live (local) Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...
  • What people like to read about...‣ Live (local) Events (social buzz, livestream, foto’s etc..)
  • BEAWARE...
  • People rather communicatie withpeople than with organizations...
  • There’s NO Social(Media) SHORTCUT!
  • Social media is associal as YOU!“drop dead and choke in your own diarrhea”
  • Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone