Social (Media) Commerce

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Keynote during international LBU meeting @ Bakker Hillegom, May 30th 2012

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Social (Media) Commerce

  1. 1. INTERNET TRENDSSOCIAL MEDIA TECHNOLOGY
  2. 2. Jeroen van der Schenk Social (Media) Concept Design jvdschenk jeroenvanderschenk
  3. 3. #bakkerLBU
  4. 4. You will not, and you will not assist orfacilitate any third party to, copy, reproduce,transmit, distribute, frame, commerciallyexploit or create derivative works of suchmaterial or content. If you becomeaware of any such distribution orcommercial exploitation, you agree to notifyus immediately.
  5. 5. SOCIAL(MEDIA)TRENDS
  6. 6. The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
  7. 7. SEARCH SOCIAL
  8. 8. TRANSPARANCY
  9. 9. TRANSPARANCY
  10. 10. GroundswellA social trend in which peopleuse technologies to get thethings they need from eachother; rather than fromtraditional institutions likecorporations.Source: Groundswell by Forrester.com
  11. 11. From valuechain to valuenetwork Bedrijven Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
  12. 12. SOCIAL MEDIA- SHARING - SHARING
  13. 13. SOCIAL MEDIA- SHARING - SHARING
  14. 14. SOCIAL MEDIA- SHARING - SHARING
  15. 15. SOCIAL MEDIA- CONVERSATION -
  16. 16. SOCIAL MEDIA- CONVERSATION -
  17. 17. Social Media- COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
  18. 18. POWER TOTHE CROWD
  19. 19. Social Media- COLLECTIVE (INTER)ACTION -
  20. 20. Social Media- COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
  21. 21. COLLABORATIVE CONSUMPTION
  22. 22. PEER-2-PEEREVERYTHING!
  23. 23. PEER-2-PEEREVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
  24. 24. PEER-2-PEEREVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
  25. 25. PEER-2-PEEREVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
  26. 26. We become are Mobile!
  27. 27. Project Google Glass
  28. 28. Project Windows Glass
  29. 29. SOCIAL COMMERCE
  30. 30. COMMODITY MARKE TS
  31. 31. ADD PRICEVALUE STRATEGY
  32. 32. TRANSACTIONALTRANSACTIONAL SOCIAL SOCIAL
  33. 33. It’s all about creating Social Touchpointsinteraction level T T T time
  34. 34. BAKKER GOESSOC IAL
  35. 35. Customer InteractionOrganizing- versus Facilitating Bakker Hillegom Countries Customers
  36. 36. Bakker Social Media Objectives‣ Increase frequency of contact and interaction with (potential) customers‣ Claiming expertise about ‘gardening’‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)‣ Convert to transactions (orders, newsletter subscriptions, Facebook Likes, Followers)‣ Monitor & Influence the online brand experience of Bakker Hillegom
  37. 37. Selected Networks & Tools
  38. 38. Our Content Strategy
  39. 39. BUSINESS SOCIAL
  40. 40. LONGTAIL KEYWORDSLOWER VOLUMEHIGHER CONVERSION
  41. 41. EncourageSharing!
  42. 42. Customizable Sidebars...
  43. 43. Customizable Sidebars...
  44. 44. Producing Content Is Core Business
  45. 45. What people like to read about... ‣ Trends & News ‣ Howto (manuals, video’s) ‣ FAQ’s (focus on longtail keywords, conversion generator!) ‣ Fun ‣ Live (local) Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...
  46. 46. What people like to read about...‣ Live (local) Events (social buzz, livestream, foto’s etc..)
  47. 47. BEAWARE...
  48. 48. People rather communicatie withpeople than with organizations...
  49. 49. There’s NO Social(Media) SHORTCUT!
  50. 50. Social media is associal as YOU!“drop dead and choke in your own diarrhea”
  51. 51. Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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