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GroundswellA social trend in which peopleuse technologies to get thethings they need from eachother; rather than fromtraditional institutions likecorporations.Source: Groundswell by Forrester.com
From valuechain to valuenetwork Bedrijven Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
Customer InteractionOrganizing- versus Facilitating Bakker Hillegom Countries Customers
Bakker Social Media Objectives‣ Increase frequency of contact and interaction with (potential) customers‣ Claiming expertise about ‘gardening’‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)‣ Convert to transactions (orders, newsletter subscriptions, Facebook Likes, Followers)‣ Monitor & Influence the online brand experience of Bakker Hillegom
Social media is associal as YOU!“drop dead and choke in your own diarrhea”
Contact Jeroen van der Schenk Founder of Socialbites.com email@example.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone
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