Social Media Introductie - Exact Trainingen

SOCIAL MEDIA Trefwoord: trends, social media, auto B2B meeting Presentatie tijdens de Business-2-businessmotive, lease, v autolease, motorhuis, mult a/d Rijn op woensdag 11 maa Markeur Holding in Alphenilease, klanten, webcare, servicTRENDS businessmodellen, klantendag, events. 2012.“WE ALL MARKETING”

Jeroen van der SchenkAdd me as a contact in your mobile phone Social (Media) Concept Design jvdschenk jeroenvanderschenk

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SOCIAL( MEDI A )TRENDS

The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0

TRANSPARANCY

GroundswellEen sociale trend waarbij mensennieuwe technologie gebruiken omdingen te doen en te maken metanderen, in plaats van gebruik temaken van de gevestigde ordeorganisaties en overheid.Source: Groundswell by Forrester.com

Organizing Without Organizations “Here comes everybody” by Clay Shirky cooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency

Organizing Without Organizations- SHARING - SHARING

Organizing Without Organizations- CONVERSATION - CONVERSATION

Organizing Without Organizations- COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION

We become are Mobile!

POWER TO THE CROWDSource: Groundswell by Forrester.com

Organizing Without Organizations- COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION

Organizing Without Organizations- COLLECTIVE (INTER)ACTION -

COLLABORATIVE CONSUMPTION

PEER-2-PEEREVERYTHING!

PEER-2-PEEREVERYTHING! couchsurﬁng hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure

PEER-2-PEEREVERYTHING! crowd collaboration food dinner lunch twitter connecting peers cooking tweetjemee tweet je mee concept nederland

PEER-2-PEEREVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche

PEER-2-PEEREVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer

THEMO V EMENT

From ValueCHAIN to ValueNETWORK BedrijvenMedia Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Marco Derksen in het boek Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks

Bedrijven web 1.0 web 2.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Marketing Source: Marco Derksen in het boek Society 3.0 Communicatie Communication Dialogue Value Networks Klanten

CO MMO DIT Y commodityMARKETS added value branding co-creation coffee kofﬁe senseobusiness modelspricing strategy

strategie add value price strategy chooseADD PRICE business models organization organisationVALUE company STRATEGY corporate

We All Marketing: Van Organiseren naar Faciliteren EXACT T T T T T TRAINERS DEELNEMERS

SOCIAL MEDIA TRAININGEN‣ Introductietraining “Social Media & Business”

It’s all about Social Touchpointsintensiteit interactie T T T verloop van tijd = Transactionele momenten = Traditionele interactie-intensiteit (focus rondom transactie - passief) = Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief) = Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)

G ET T I NGS TA RT ED ?

Social Media Step-by-Step

1. Doelstellingen Bepalen‣ Verhogen van contactfrequentie & interactie met (potentiele) klanten‣ Het online imago van Exact Trainingen monitoren & positief beinvloeden (webcare)‣ Conversie naar verbinding (abonneren weblog, likes, followers)‣ Conversie naar transactie (registraties trainingen)‣ Claimen van expertise rondom het thema ‘boekhouden’.

2. Doelgroep DefiniërenWie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?

3. Doelgroep Analyseren

4. Content Strategie Bepalen

5. Social Media Tools Selecteren Customer Brand Traffic to Search Engine Claiming Communication Exposure Website Optimalisation Expertise Facebook Twitter Linkedin Flickr Youtube Digg Diigo / Delicious Foursquare / FBP Weblog Source: CMO’S Guide To The Social Landscape

6. Social Media Infrastructuur Inrichten

7. Content Publiceren Producing Content Is Core Business

7. Content Publiceren ‣ Visie, marktontwikkelingen & trends (op jouw vakgebied!) ‣ Howto (manuals, screencasts) ‣ FAQ’s (focus op tertiaire keywords, conversion generator!) ‣ Sneak Previews ‣ Live Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...

8. Participeren in Dialoog

9. Resultaten Meten en Herijken

SoMeI M P O RTA NT L ES S O NS

People rather communicatewith people ... VERSUS

There’s NO Social(Media) SHORTCUT ...

But you CAN organise it efficiently...

Social media is associal as YOU!

Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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Social Media Introductie - Exact Trainingen

by Jeroen van der Schenk

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