Seats2meet.com | Blue Ocean Strategy @ Flevum

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Seats2meet.com | Blue Ocean Strategy @ Flevum Meetup 21 juni 2010

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Seats2meet.com | Blue Ocean Strategy @ Flevum

  1. 1. Seats2meet.com® A registred trademark by C.D.E.F. Holding BV Cada dia es una Fiesta! “ Visionair netwerken” Jeroen van der Schenk @jvdschenk Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  2. 2. Seats2meet.com® A registred trademark by C.D.E.F. Holding BV CREATING ADDED VALUE IN A COMMODITY MARKET
  3. 3. What’s happening? <ul><li>Employee shortage </li></ul><ul><li>Meetingrooms = commodity </li></ul><ul><li>Traditional rules, laws and conditions don’t fit anymore </li></ul><ul><li>Prices are under pressure </li></ul><ul><li>The way people meet is changing drasticly </li></ul><ul><li>Competition from ‘non-traditional’ locations </li></ul>
  4. 4. Seats2meet.com® A registred trademark by C.D.E.F. Holding BV Welcome to the world of Seats2meet.com
  5. 5. Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  6. 6. Welcome to the world of Seats2meet.com Seats2meet.com is an on- and offline being-space to meet, work, co-create value, exchange knowledge and ideas, to innovate, inspire, get inspired and most of all, a place to interact & co-work.
  7. 7. Disruptive transactions Seats2meet.com® A registred trademark by C.D.E.F. Holding BV Seats2meet.com & Seats2work.com No terms and conditions 24/7 acces, manage own reservation data Yield Management System Matching Meeting room & Purpose Suppliers have access to their own data Free agents: Free co-working, WiFi and F&B No sales, no marketing, no PR staff, 100% social media
  8. 8. Social Network for Collaboration Seats2meet.com® A registred trademark by C.D.E.F. Holding BV <ul><li>Communication through </li></ul><ul><li>social media </li></ul><ul><li>Boundaryless </li></ul><ul><li>Transparant </li></ul><ul><li>Authentic </li></ul><ul><li>Variaty of tools: </li></ul><ul><ul><li>Virtual DNA </li></ul></ul><ul><ul><li>(Multi lingual) collaboration groups </li></ul></ul><ul><ul><li>Blogs, Fora, Wiki’s, Q&A </li></ul></ul><ul><ul><li>Digital dialogue, virtual coaching </li></ul></ul><ul><ul><li>Event Software </li></ul></ul><ul><ul><li>3rd parties integration </li></ul></ul>
  9. 9. Buzz is business! Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  10. 10. Buzz is business! Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  11. 11. Buzz is business! Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  12. 12. Corporate website Information Flow Seats2meet.com® A registred trademark by C.D.E.F. Holding BV Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  13. 13. Augmented Reality Layar
  14. 14. Location Profile Matching Layar Seats2meet.com® A registred trademark by C.D.E.F. Holding BV Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  15. 15. Seats2meet.com Expansion
  16. 16. Seats2meet.com® A registred trademark by C.D.E.F. Holding BV Cada dia es una Fiesta! “ Visionair netwerken” Jeroen van der Schenk @jvdschenk Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  17. 17. A New Value Network Seats2meet.com Blue Ocean Strategy CREATE Which factors should be created that the industry has never offered? ELIMINATE Which of the factors that the industry takes for granted should be eliminated? REDUCE Which factors should be reduced well below the industry’s standard? RAISE Which factors should be raised well above the industry’s standard?
  18. 18. Blue Ocean Strategy ELIMINATE <ul><li>Traditional terms and conditions </li></ul><ul><li>‘ Push’ marketing </li></ul><ul><li>Fixed fee’s </li></ul><ul><li>Standard meetingroom setups </li></ul>A New Value Network CREATE ELIMINATE REDUCE RAISE
  19. 19. Blue Ocean Strategy REDUCE <ul><li>Staffing (not service!) </li></ul><ul><li>Traditional sales & marketing </li></ul><ul><li>Fysical customer ‘touchpoints’ </li></ul>A New Value Network CREATE ELIMINATE REDUCE RAISE
  20. 20. Blue Ocean Strategy CREATE <ul><li>Selling seats instead of meetingrooms </li></ul><ul><li>24/7 bookingsplatform, manage own reservations </li></ul><ul><li>Transparancy by online reviews </li></ul><ul><li>Facilitate interaction </li></ul><ul><li>Free co-working spaces, WiFi and F&B </li></ul>A New Value Network CREATE ELIMINATE REDUCE RAISE
  21. 21. Blue Ocean Strategy RAISE <ul><li>Online accessibility; virtual customer ‘touchpoints’ </li></ul><ul><li>Matching meetingroom to purpose </li></ul><ul><li>Sustainable partnerships with suppliers </li></ul><ul><li>Interaction through social media </li></ul><ul><li>Flexibility in the ‘way of doing business’ </li></ul><ul><li>Continiously co-creating concept with customers </li></ul>A New Value Network CREATE ELIMINATE REDUCE RAISE

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