Digital Xperience Trendsession

Digital Xperience Trendsession Hoofddorp - 9 juli 2010 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 1

Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy Storytelling Automotive Customer Care Web 2.0 Businessmodels Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development Mobile Digital Augmented Reality DNA Coaching Social Bookmarking Location Based Services Mindz.com Reviews Transparancy Social Networking Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 2

Cada dia es una Fiesta ! Jeroen van der Schenk @jvdschenk !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 3

Social Media (want to) know it all! Kees Romkes @keesromkes !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 4

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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy Storytelling Customer Care Web 2.0 Automotive Businessmodels Inspiration Disruptive Bypass User Generated Technology Solutions Dashboard Content Leadership Training Interaction Facebook Development Mobile Digital DNA Augmented Reality Coaching Social Bookmarking Location Based Services Mindz.com Reviews Transparancy Social Networking Tagging Hospitality Crowdforcing Global Brain Co-creation Groundswell LinkedIn New Media Connecting Society 3.0 Youtube Sharing Virtuality Trust Marketing Community TRENDS !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 6

Tru high s t low 2000 2010 Edelman Trust Barometer !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 7

✓ Web 1.0 ✓ Web 2.0 ✓ Web 3.0 ✓ Web 4.0 Social Media !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 8

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People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 11

collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 12

Sharing !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 13

Experience sharing & conversation: reviews and fora !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 14

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Evert Overtoom - Directeur Dekkerautogroep: ‘Uw beoordeling is, ongeacht de inhoud daarvan, direct zichtbaar voor andere consumenten op internet en door ons niet aanpasbaar of verwijderbaar. Vanuit onze overtuiging dat transparantie bijdraagt aan een betere kwaliteit van dienstverlening in de autobranche tonen wij de resultaten ‘realtime´ op onze eigen website.’ 3. Reviews komen realtime terug op de eigen website 1. Bezoeker klikt voor meer informatie over reviews 2. Bezoeker kan zelf een review achterlaten !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 16

Collaborative production !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 17

Collective (inter)action ✓ Virtual social networks: “Webtribes” ✓ Social ✓ Business ✓ Socio-business ✓ Serious game !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 18

Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy Storytelling Customer Care Web 2.0 Automotive Businessmodels Inspiration Disruptive Bypass User Generated Technology Solutions Dashboard Content Leadership Training Interaction Facebook Development Mobile Digital DNA Augmented Reality Coaching Social Bookmarking Location Based Services Mindz.com Reviews Transparancy Social Networking Tagging Hospitality Crowdforcing Global Brain Co-creation Groundswell LinkedIn New Media Connecting Society 3.0 Youtube Sharing Virtuality Trust Marketing Community WHAT’S GOING ON? !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 19

Disruptive businessmodels !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 20

Collective (inter)action !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 21

Crowdsourcing !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 22

“90% vraagt zich nog af wat je met social media kan doen, de resterende 10% is hard bezig om marktleider te worden.” Source: Tarmo van der Groot !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 23

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Crowdforcing !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14%

“…Beetje ﬂauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…” !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14%

Global Brain! Web 4.0 2020 - 2040 Web OS connectivity of information Web 3.0 Semantic Web 2010 - 2020 Social Web Web 2.0 2000 - 2010 Web 1.0 connectivity of people Heading for the Global Brain! !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14%

Augmented Reality !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14%

“We leiden mensen op voor beroepen die over 5 jaar niet meer bestaan, terwijl we mensen moeten opleiden voor beroepen die pas over 5 jaar bestaan” Source: Martijn Aslander !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 30

Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy Storytelling Customer Care Web 2.0 Automotive Businessmodels Inspiration Disruptive Bypass User Generated Technology Solutions Dashboard Content Leadership Training Interaction Facebook Development Mobile Digital DNA Augmented Reality Coaching Social Bookmarking Location Based Services Mindz.com Reviews Transparancy Social Networking Tagging Hospitality Crowdforcing Global Brain Co-creation Groundswell LinkedIn New Media Connecting Society 3.0 Youtube Sharing Virtuality Trust Marketing Community HOW ABOUT OUR !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% BRAND? 31

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Buzz is Business! !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 33

Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy Storytelling Customer Care Web 2.0 Automotive Businessmodels Inspiration Disruptive Bypass User Generated Technology Solutions Dashboard Content Leadership Training Interaction Facebook Development Mobile Digital DNA Augmented Reality Coaching Social Bookmarking Location Based Services Mindz.com Reviews Transparancy Social Networking Tagging Hospitality Crowdforcing Global Brain Co-creation Groundswell LinkedIn New Media Connecting Society 3.0 Youtube Sharing Virtuality Trust Marketing Community DIGITAL XPERIENCE PLAZA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 34

Digital Xperience Plaza !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 35

Digital Xperience Plaza !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 36

Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy Storytelling Customer Care Web 2.0 Automotive Businessmodels Inspiration Disruptive Bypass User Generated Technology Solutions Dashboard Content Leadership Training Interaction Facebook Development Mobile Digital DNA Augmented Reality Coaching Social Bookmarking Location Based Services Mindz.com Reviews Transparancy Social Networking Tagging Hospitality Crowdforcing Global Brain Co-creation Groundswell LinkedIn New Media Connecting Society 3.0 Youtube Sharing Virtuality Trust Marketing Community LET’S SOCIALIZE !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 37

Let’s socialize! ✓ how do you want your brand to be ‘virtually’ experienced ? ✓ Search for ‘peers’ ✓ choose platforms, activate & organize ✓ share knowledge ✓ participate in dialogues ✓ measure your ‘online presence’ !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% 38

Digital Xperience Trendsession

by Jeroen van der Schenk on Jul 10, 2010

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Digital Xperience Trendsession — Presentation Transcript